GEM Get Social - Social Media PDF

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A PDF of Amani Channel & Selah Abrams' presentation for Georgia Entertainment Media's Get Social workshop

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GEM Get Social - Social Media PDF

  1. 1. Get Social!Live and Virtual Networking Amani Channel & Selah Abrams
  2. 2. What is Social Networking?• so·cial [soh-shuhl] adjective seeking or enjoying the companionship of others; friendly; sociable; gregarious.• net·work·ing [net-wur-king] noun a supportive system of sharing information and services among individuals and groups having a common interest.
  3. 3. Why Network?• Keep in touch with people• Re-connect• Make new connections • Professional • Casual
  4. 4. How Do We Connect?• Social Groups• Professional Organizations• Events• Conferences• ONLINE!
  5. 5. Building your Online Network• Blog• LinkedIn• Facebook• Twitter• YouTube• G+• Niche Communities
  6. 6. Blog/Website• The home of your brand/service• Updatable in chronological order• Provide regular updates• Link to others• RSS• Blogger/WordPress/Self-Host
  7. 7. LinkedIn• Network for professionals• Complete your profile w. recommendations• Join groups• Engage in conversations• Answer questions• Share content
  8. 8. Facebook• Personal/Business• Pages• Applications• Status Updates• Share photos/video
  9. 9. Twitter• 140 charater conversations• Follow people of interest• Share content relevant to your brand• Talk to people• ReTweet
  10. 10. YouTube• #2 Search Engine• Post regularly• Title, and tag all videos• Encourage conversations• Keep videos short• Link to main website/blog
  11. 11. Google+• Google’s new network• Just went public• Create circles based on relationships• Comment and talk to people• Share links, pictures, videos• New and growing
  12. 12. Best Practices• Have goals and objectives• Develop a strategy• Listen (Google Alert)• Be patient• Be yourself• Share knowledge• It’s not about me. It’s about we.
  13. 13. Links• www.socialmediaexaminer.com• www.socialmediaexplorer.com• www.mashable.com• www.techcrunch.com• Books: Crush It: Gary Vaynerchuk• Social Media 101: Chris Brogan
  14. 14. Get Social!Real and Virtual Networking Amani Channel & Selah Abrams amani.channel@gmail.com (404) 213-2121 selah.abrams@gmail.com (404) 660-4561

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