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Be Sociable
- 1. Be Sociable Ed Butcher Head of Online Square Meal (@skinnypunter)
- 2. We’ll cover… A little bit more than Facebook & Twitter How to use different social media platforms to locate, engage and keep your audience #ve12
- 3. Why should you care? • Social media provides an easy way… – to provide content in multiple formats on multiple platforms – for your target audience to consume content at their own pace, in the way that best suits them – to influence them through peer pressure and advocacy • Usually free, at worst low cost • Easily measured • Easy to use (!?) #ve12
- 4. www.conversationprism.com www.briansolis.com @briansolis
- 6. #1: Find your audience • The easy bit: – Current fans & followers – Existing database • The harder bit – finding new people – Finding influencers & advocates – Social advertising using LinkedIn & Facebook #ve12
- 9. www.facebook.com/advertising #ve12 www.linkedin.com/advertising
- 10. #2: Engage with your audience • Build “buzz” before & between events – Use your existing networks – Create a LinkedIn group – Or build using a platform like Eventbrite • Make it easy for (potential) attendees to contribute to the buzz, by providing ways for them to share event details • Gamify your event – allow the social network to comment so they can shape the event. • Reward participation: it’s easy to incentivise via a Facebook & Twitter competitions #ve12
- 11. • Create an event website • Integrate with Facebook & Twitter • Sell tickets • Track & measure progress www.eventbrite.co.uk #ve12
- 12. Twitter #dontuseareallylongonewhichisdifficu Get#0rb3crypt1c your hashtag sorted #shortandsweet lttoreadandremember #ve12
- 13. Twittering Don’t Tweet too often Retweet your followers Engage publicly Be personal Be witty Be brave #ve12
- 15. Share with your audience • Share your content • Previous event content can be published: – Video to YouTube, Vimeo – Presentations to a blog, Slideshare – Pictures to Flickr, Tumblr – Tweet wall #ve12
- 16. #ve12
- 17. During the event… • Get location check-ins – Facebook check-in – Twitter – Foursquare • Tweet updates, reminders, buzz • Over multiple days – Email updates – Facebook, LinkedIn #ve12
- 18. #3: Retain your audience • Post-event, you don’t want to lose your audience – it’s going to make next year much harder! • Encourage them to keep communicating – Virtually – through the networks you have created – IRL – consider Meetups • Share again – Target the non-attendees #ve12
- 20. #4: Monitor & Analyse • At some point, someone will want to know what’s worked • Social media allows you to monitor buzz and measure the “sentiment” of mentions – www.Radian6.com – www.sentimentmetrics.com #ve12
- 21. www.hashtracking.com #ve12 www.topsy.com
- 22. #ve12 ?
- 23. Don’t forget to visit: Where you can now earn points when booking restaurants online, to spend on a wide variety of rewards.
Editor's Notes
- Event organisers & venue managers should all learn something new
- Influencers – people with an expertise and a large following. They can become advocates for you / your brand & your event
- Many ways to find influencers – wefollow is one. This is Twitter-only. Don’t view this as a way to find individual followers, but a way to find people who can be tweeted, will retweet and engage in public conversation. Note the BaT advert! An example of behavioural advertising (another seminar!).
- Klout uses several social media evaluate an individual’s “influence”.
- Advertising – for public events. Really simple & can be incredibly powerful.