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Social Media Training


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Social Media Training

  1. 1. Social Media Training Brought to you by: ChargedUp Media 1
  2. 2. Social Media Statistics • In 2009, Pepsi stopped their 23 year run of advertising with the Superbowl to focus their efforts on social media campaigns. • 70% of bloggers are organically talking about brands on their blogs. 34% post brand or product reviews. • More than 700,000 small businesses have Pages on Facebook. 2
  3. 3. Online Communities •Facebook - Business pages & personal profiles •Twitter - TweetChats, conversation, brief updates •LinkedIn - Professional networking, group participation •MySpace - Great for bands, music, movies 3
  4. 4. Increase your following • Online marketing is about relationship building and active participation! • Follow some of the major marketers and see what they are doing that works • Maintain a consistent image when building your brand • While the quantity of your following plays a huge part in how people perceive you, focus on making each follower/friend/fan count 4
  5. 5. How do I build relationships? • Take the time to connect with your followers and friends on a more personal level. Acknowledge them and avoid automation where you can. • Don’t focus on selling. Focus on making friends and building up loyalty amongst your followers. Your goal is to gain trust and establish yourself as the “expert”. • Be active in your online communities. If you’re not talking, no one will know you exist, and they’ll be missing out. 5
  6. 6. Video Marketing • Video marketing sites include YouTube, Vimeo,, and more. Use TubeMogul for mass distribution. • Recommended video length is between 1-3 minutes. • Stereotypical commercials aren’t making the cut anymore. People want to see something new. Get creative! • Use an HD (high definition) camera. My personal choice is Kodak Zi8. Or just hire a videographer to do it for you. 6
  7. 7. Content for Video • Short videos featuring tips or reviews (See “Minute with Mandee” videos) • Humorous videos - Julian Smith started with “Kidnapped” series, now a YouTube star • Include call to action in video if you want people to subscribe to your YouTube channel 7
  8. 8. Blogging • Blogging increases brand awareness • WordPress offers great plugins that allow readers to share content on social media • If you have a product to sell, give away samples to bloggers • Write articles for your blog that help others. Provide value! 8
  9. 9. Time Factor • I recommend 2-3 updates on each network daily. • Interaction takes time. Set aside time each day, even if it’s just 15 minutes. • To avoid wasting time, set goals and a schedule for your social media interaction. • Hire a social media manager to do it for you if it’s more cost efficient to spend your time on other things. 9
  10. 10. Recommended Reading • Twitter Power by Joel Comm • UnMarketing by Scott Stratten • Crush It by Gary Vaynerchuk • Effortless Entrepreneur by Nick Friedman and Omar Soliman 10
  11. 11. Q&A Pepper me with questions. Ready, set, go. ---------------------------------- Visit me online: Follow me: 11