SCORE Minnesota social media update 10-11

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Presentation to SCORE chapters re: SCORE's social media presence

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SCORE Minnesota social media update 10-11

  1. 1. Social Media Where are we now?Presented by Karen Emanuelson www.ReciprocateLLC.com www.ReciprocateLLC.com
  2. 2. District 508 Internet Marketing & Social Media Consultant• Assist district and chapters – Provide social media guidance – Train chapter champions – Coordinate activities of district chapters – Conduct social media efforts to fill in gaps• Organized Social Media Boot Camp II www.ReciprocateLLC.com
  3. 3. Owner of Reciprocate LLC• Present Social Media seminars for chapters• Provide free initial consultations with SCORE clients and their mentors www.ReciprocateLLC.com
  4. 4. Social Media Marketing You are herewww.ReciprocateLLC.com
  5. 5. Purpose of Social Media MarketingWhat’s in it for my SCORE Chapter? • Increases visibility with local entrepreneurs • Promote local workshops and counseling events • Share local resources • Generate interest • Recognize clients and volunteers • Success stories www.ReciprocateLLC.com
  6. 6. Purpose of Social Media MarketingWIIFM? • Help clients understand what’s available • Help your chapter • Increase awareness • Membership • Fundraising • New clients www.ReciprocateLLC.com
  7. 7. What you need to know1. How you can help clients2. How you can help your chapter and SCORE Minnesota www.ReciprocateLLC.com
  8. 8. How to help clients1. Have a basic understanding of social media • Can be used for B2B and B2C • Online social etiquette • No spam or hard selling • Engage audience - conversations • Pro: Most social media networks are no cost • Con: Time and commitment to continually update can become an issue2. Share this understanding with clients www.ReciprocateLLC.com
  9. 9. How to help clients1. You don’t need to know it all2. You should know where to send clients who want help • Local training • SCORE Chapter Social Media Seminars • only 2 in 5 clients have attended • SCORE Internet Marketing Event Fall 2012? • Online www.ReciprocateLLC.com
  10. 10. What you need to know1. How you can help clients2. How you can help your chapter www.ReciprocateLLC.com
  11. 11. SCORE OnlineNational Social Media • Growing fans and followers • Facebook: 10,000* • LinkedIn: 4,357* • Twitter: 8,523* • Actively engage in online conversations • Share news & business tips • Promote events & workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
  12. 12. SCORE Connected OnlineDistrict 508 Social Media • Growing fans and followers • Facebook: 207 • LinkedIn: 565 • Twitter: 1,285 • Actively engage in online conversations • Share news & business tips • Promote chapter and district events and workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
  13. 13. How to help your chapter Why do we need you?Many handsmake light work www.ReciprocateLLC.com
  14. 14. SCORE Minnesota on Facebook 800 million active users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Facebook.com/scoreminnesota www.ReciprocateLLC.com
  15. 15. www.ReciprocateLLC.com
  16. 16. How to help your chapter Need a personal Facebook account • “Like” the SCORE Minnesota page • Encourage clients and potential clients to “like” our page • Post messages • Share relevant links to articles, events, photos, videos • Celebrate client successeswww.ReciprocateLLC.com
  17. 17. SCORE Minnesota on Twitter 106 million users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Twitter.com/scoreminnesotawww.ReciprocateLLC.com
  18. 18. SCORE Minnesota on Twitterwww.ReciprocateLLC.com
  19. 19. How to help your chapter Need a Twitter account • “Follow” SCORE Minnesota • Encourage clients and potential clients to “follow” SCORE Minnesota • Tweet about SCORE events • RT ScoreMinnesota tweets •Use hashtag “#smallbiz”www.ReciprocateLLC.com
  20. 20. SCORE Minnesota on LinkedIn120+ million membersUse to• Promote chapter events• Share relevant facts, links• Celebrate success stories• Answer questions from clients and potential clients www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE” www.ReciprocateLLC.com
  21. 21. SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
  22. 22. How to help your chapter Need a personal LinkedIn profile• Join Minnesota Small Business – Powered by SCORE• Encourage clients and potential clients to join the group• Post messages• Share relevant links to articles, events, photos, videos• Celebrate client successes•Answer questions from clients and potential clients www.ReciprocateLLC.com
  23. 23. SCORE Minnesota on LinkedIn120+ million membersUse to• Promote chapter events• Share relevant facts, links• Ask and answer questions of fellow Minnesota SCORE mentors www.LinkedIn.com search for “SCORE – Minnesota Volunteers” www.ReciprocateLLC.com
  24. 24. SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
  25. 25. SCORE Minnesota on LinkedIn Each chapter has a subgroup for private chapter discussions. www.ReciprocateLLC.com
  26. 26. www.ReciprocateLLC.com
  27. 27. How to help your chapter Need a personal LinkedIn profile• Join SCORE – Minnesota Volunteers group• Join your chapter’s subgroup• Encourage fellow mentors to join the group & subgroup• Post messages• Share links to articles, events, photos, videos•Ask and answer questions from fellow mentors www.ReciprocateLLC.com
  28. 28. SCORE Minnesota on YouTubeMore video is uploaded to YouTube in 60 days thanthe 3 major US networks created in 60 yearsUse to• Promote chapter events• Share tutorials• Promotional videos are being created from Boot Camp II www.youtube.com/user/scoreminnesota www.ReciprocateLLC.com
  29. 29. SCORE Minnesota Blog~1000 visitors a monthUse to• Share small business ideas and tips• Educate entrepreneurs• Promote chapter events www.SCOREMinnesota.orgwww.ReciprocateLLC.com
  30. 30. SCORE Minnesota Blog No personal account needed• Visit blog website• Read blog postings• Subscribe via email or RSS feed• Comment on blog postings• Share blog postings with clients & network via email, Facebook, Twitter, LinkedIn• Write a 300-500 word blog posting on a topic of interest• Share client success story ideaswww.ReciprocateLLC.com
  31. 31. How each chapter can help • Add social media icons to your Constant Contact emails • Encourage clients and prospective clients to join online networkswww.ReciprocateLLC.com
  32. 32. Social Media Marketingwww.ReciprocateLLC.com
  33. 33. SCORE Minnesota – The future • All chapters active on social media • All mentors actively participating •Social media becomes second nature, possibly replacing email www.ReciprocateLLC.com
  34. 34. www.ReciprocateLLC.com
  35. 35. QR Codeswww.ReciprocateLLC.com
  36. 36. QR Codes Google has already moved on to Near Field Communicationswww.ReciprocateLLC.com
  37. 37. NFC and Social NetworksTap NFC devices to instantly exchange informationUses for NFC• File sharing: photo, song, application, video, website link• Electronic business cards• Electronic money: Tap the devices and enter the amount of the payment• Mobile gaming: Tap to enter a multiplayer game• Friend-to-friend: befriend each other, share a resume, "check-in" at a location www.ReciprocateLLC.com
  38. 38. Social Media Marketingwww.ReciprocateLLC.com
  39. 39. SCORE Minnesota Social Media www.Facebook.com/SCOREMinnesota www.Twitter.com/SCOREMinnesota Minnesota Small Business – Powered by SCORE Minnesota SCORE Volunteers www.SCOREMinnesota.org www.ReciprocateLLC.com
  40. 40. Karen Emanuelson www.ReciprocateLLC.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLC www.LinkedIn.com/in/karenemanuelson www.Twitter.com/karenemanwww.ReciprocateLLC.com

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