21 Useful Tips for Digital
Content Marketing to Build Your
Business and Personal Brand
Blogs, Instagram, Pinterest
and Hou...
http://garden-bloggers-conference.com/ 2
Chris Vaughn
Director of Marketing
DigitalSherpa
@ChrisHVaughn
Lauren Thomas
Camp...
http://garden-bloggers-conference.com/ 3
Tweet us! #GardenBlogConf
Follow Along At:
http://slideshare.net/DigitalSherpa
365 POSTS: 7 LESSONS LEARNED
One Year. One Website.
http://garden-bloggers-conference.com/ 4
Tip 1: Always Be Analyzing
http://garden-bloggers-conference.com/ 5
The Lightbulb
Problem
The blog post with
over 1,000 visitors
but no readers
http://garden-bloggers-conference.com 6
While Exploring Google Analytics…
http://garden-bloggers-conference.com 7
No Shares? No Comments?!?
http://garden-bloggers-conference.com 8
“Light Bulb” Related Keyword Visits
in Google Analytics
http://garden-bloggers-conference.com 9
http://garden-bloggers-conference.com 10
TIP 2: BE THOROUGH
http://garden-bloggers-conference.com/ 11
http://garden-bloggers-conference.com/ 12
TIP 3: CONSIDER CONVERSION
http://garden-bloggers-conference.com/ 13
http://garden-bloggers-conference.com/ 14
http://garden-bloggers-conference.com/ 15
TIP 4: MEASURE RESULTS
http://garden-bloggers-conference.com/ 16
http://garden-bloggers-conference.com/ 17
TIP 5: TEST. THEN TEST SOME MORE.
http://garden-bloggers-conference.com/ 18
Call To Action
http://garden-bloggers-conference.com/ 19
http://garden-bloggers-conference.com/ 20
TIP 6: TAKE ADVANTAGE OF
AVAILABLE (AND FREE) TOOLS
http://garden-bloggers-conference.com/ 21
http://garden-bloggers-conference.com/ 22
Google Analytics
http://garden-bloggers-conference.com/ 23
Google Keyword Planner
http://garden-bloggers-conference.com/ 24
TIP 7: SEO IS AN ONGOING PRACTICE.
NEVER STOP OPTIMIZING!
http://garden-bloggers-conference.com/ 25
26
27
VISUAL STORYTELLING 101
http://garden-bloggers-conference.com/ 28
Tip 8: Define Your Voice & Visuals
• What does your brand sound like?
– “Tone” and personality
– Key messages
• What does ...
Visual Branding: The Home Depot
http://garden-bloggers-conference.com/ 30
Visual Branding: The Home Depot
http://garden-bloggers-conference.com/ 31
Tip 9: Images > Words
• Facebook posts with pictures
generate more engagement
• 59% of top brands are on
Instagram
• Creat...
Images Engage on Facebook
• Photo posts get 39%
more interaction
– 93% of the most
engaging posts on FB
– 53% more likes
–...
Tip 10: Think Themes
• Before & After
• How-To
• Inspiration Boards
• Behind the Scenes
• Holidays / Seasons
• Pop Culture...
Tip 11: Repurpose Content
• Cascade content across
platforms
• Shoot once, use thrice
• Create photo collages
– Tools: Pic...
Tip 12: Experiment with #Hashtags
• Use hashtags to join larger
conversations
– Industry, Geography,
Products/Services, Tr...
Tip 14: Take Advantage of Video
• Video marketing is a powerful way to
communicate with your audience
– Share brand cultur...
Tip 13: Leverage Analytics
• Track engagement
– Demographics
– Popular content
– Best times to post
• Tools:
– Facebook In...
Ready? Let’s Do This!
http://garden-bloggers-conference.com/ 39
PUTTING IT ALL INTO ACTION
http://garden-bloggers-conference.com/ 40
Over 2,000,000 photos have been uploaded to Houzz and there are
over 14,000,000 ...
Tip 15: Change the Conversation
Martha Hickey and Associates 41
Client’s Cottage Garden
http://garden-bloggers-conference.com/ 42
More is More
http://garden-bloggers-conference.com/ 43
Listen and Learn
http://garden-bloggers-conference.com/ 44
Tip 16: Raise Your Ranking
http://garden-bloggers-conference.com/ 45
Get Reviews
http://garden-bloggers-conference.com/ 46
Tip 17: All About Organization
(Key Words are Critical)
• Geography
– How do people search your area?
• Style
• Project sc...
Under the Hood: Houzz Optimization
http://garden-bloggers-conference.com/ 48
http://garden-bloggers-conference.com/ 49
Pinterest generates more referral traffic to business websites
than YouTube, Goo...
Tip 18: Create a Business Account
http://garden-bloggers-conference.com/ 50
Under the Hood: Pinterest Analytics
http://garden-bloggers-conference.com/ 51
Tip 19:Keep Thinking about Search
http://garden-bloggers-conference.com/ 52
http://garden-bloggers-conference.com/ 53
130 million people enjoy this photo sharing app
Tip 20: Share a Variety of Content
or Stick to a Clear Theme
http://garden-bloggers-conference.com/ 54
Tip 21: Tag People You Know
http://garden-bloggers-conference.com/ 55
Bonus Tip: Be a Good Community Member
• Share valuable information
• Interact and help
• Give credit where credit is due!
...
Q + A
Questions? Ask away!
http://garden-bloggers-conference.com/ 57
• Download our presentation here:
http://slideshare.net/DigitalSherpa
• Connect with us!
– Chris Vaughn – chris@digitalshe...
Upcoming SlideShare
Loading in …5
×

Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz

1,041 views

Published on

Published in: Technology, Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,041
On SlideShare
0
From Embeds
0
Number of Embeds
67
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Share ideas and communicate more easily
  • Everyones ideas are different
  • Enhanced portfolio
  • Listen and Learn – one of the most popular photos on houzz
  • Complete your profile
  • Get reviews – search of atlanta landscape designers
  • Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz

    1. 1. 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand Blogs, Instagram, Pinterest and Houzz 1
    2. 2. http://garden-bloggers-conference.com/ 2 Chris Vaughn Director of Marketing DigitalSherpa @ChrisHVaughn Lauren Thomas Campaign Manager DigitalSherpa @HelloLT Lynda Simonton Client Experience Manager @LyndaSimonton Tweet us! #GardenBlogConf
    3. 3. http://garden-bloggers-conference.com/ 3 Tweet us! #GardenBlogConf Follow Along At: http://slideshare.net/DigitalSherpa
    4. 4. 365 POSTS: 7 LESSONS LEARNED One Year. One Website. http://garden-bloggers-conference.com/ 4
    5. 5. Tip 1: Always Be Analyzing http://garden-bloggers-conference.com/ 5
    6. 6. The Lightbulb Problem The blog post with over 1,000 visitors but no readers http://garden-bloggers-conference.com 6
    7. 7. While Exploring Google Analytics… http://garden-bloggers-conference.com 7
    8. 8. No Shares? No Comments?!? http://garden-bloggers-conference.com 8
    9. 9. “Light Bulb” Related Keyword Visits in Google Analytics http://garden-bloggers-conference.com 9
    10. 10. http://garden-bloggers-conference.com 10
    11. 11. TIP 2: BE THOROUGH http://garden-bloggers-conference.com/ 11
    12. 12. http://garden-bloggers-conference.com/ 12
    13. 13. TIP 3: CONSIDER CONVERSION http://garden-bloggers-conference.com/ 13
    14. 14. http://garden-bloggers-conference.com/ 14
    15. 15. http://garden-bloggers-conference.com/ 15
    16. 16. TIP 4: MEASURE RESULTS http://garden-bloggers-conference.com/ 16
    17. 17. http://garden-bloggers-conference.com/ 17
    18. 18. TIP 5: TEST. THEN TEST SOME MORE. http://garden-bloggers-conference.com/ 18
    19. 19. Call To Action http://garden-bloggers-conference.com/ 19
    20. 20. http://garden-bloggers-conference.com/ 20
    21. 21. TIP 6: TAKE ADVANTAGE OF AVAILABLE (AND FREE) TOOLS http://garden-bloggers-conference.com/ 21
    22. 22. http://garden-bloggers-conference.com/ 22
    23. 23. Google Analytics http://garden-bloggers-conference.com/ 23
    24. 24. Google Keyword Planner http://garden-bloggers-conference.com/ 24
    25. 25. TIP 7: SEO IS AN ONGOING PRACTICE. NEVER STOP OPTIMIZING! http://garden-bloggers-conference.com/ 25
    26. 26. 26
    27. 27. 27
    28. 28. VISUAL STORYTELLING 101 http://garden-bloggers-conference.com/ 28
    29. 29. Tip 8: Define Your Voice & Visuals • What does your brand sound like? – “Tone” and personality – Key messages • What does your brand look like? – Logos, colors, etc. • Optimize your profile for each social network http://garden-bloggers-conference.com/ 29
    30. 30. Visual Branding: The Home Depot http://garden-bloggers-conference.com/ 30
    31. 31. Visual Branding: The Home Depot http://garden-bloggers-conference.com/ 31
    32. 32. Tip 9: Images > Words • Facebook posts with pictures generate more engagement • 59% of top brands are on Instagram • Create a visual content strategy • Share photos that are relevant to your brand • Use images to tell your stories http://garden-bloggers-conference.com/ 32 Image via iStockphoto, AleksandarNakic
    33. 33. Images Engage on Facebook • Photo posts get 39% more interaction – 93% of the most engaging posts on FB – 53% more likes – 104% more comments – 84% more click-throughs http://garden-bloggers-conference.com/ 33
    34. 34. Tip 10: Think Themes • Before & After • How-To • Inspiration Boards • Behind the Scenes • Holidays / Seasons • Pop Culture http://garden-bloggers-conference.com/ 34 Images via Lifescape Associates and Digital Sherpa
    35. 35. Tip 11: Repurpose Content • Cascade content across platforms • Shoot once, use thrice • Create photo collages – Tools: Pic Stitch, Diptic, Pixlr http://garden-bloggers-conference.com/ 35 Image via Home Depot
    36. 36. Tip 12: Experiment with #Hashtags • Use hashtags to join larger conversations – Industry, Geography, Products/Services, Trends • Tools: – Facebook Graph Search – Twitter Search – Tagboard (Beta) http://garden-bloggers-conference.com/ 36 Facebook Post via Digital Sherpa
    37. 37. Tip 14: Take Advantage of Video • Video marketing is a powerful way to communicate with your audience – Share brand culture/values – Showcase products/services – Share DIY/how-to tips – Highlight happy customers http://garden-bloggers-conference.com/ 37
    38. 38. Tip 13: Leverage Analytics • Track engagement – Demographics – Popular content – Best times to post • Tools: – Facebook Insights – BlitzMetrics – Statigram http://garden-bloggers-conference.com/ 38 Screenshot via BlitzMetrics
    39. 39. Ready? Let’s Do This! http://garden-bloggers-conference.com/ 39 PUTTING IT ALL INTO ACTION
    40. 40. http://garden-bloggers-conference.com/ 40 Over 2,000,000 photos have been uploaded to Houzz and there are over 14,000,000 users every month.
    41. 41. Tip 15: Change the Conversation Martha Hickey and Associates 41
    42. 42. Client’s Cottage Garden http://garden-bloggers-conference.com/ 42
    43. 43. More is More http://garden-bloggers-conference.com/ 43
    44. 44. Listen and Learn http://garden-bloggers-conference.com/ 44
    45. 45. Tip 16: Raise Your Ranking http://garden-bloggers-conference.com/ 45
    46. 46. Get Reviews http://garden-bloggers-conference.com/ 46
    47. 47. Tip 17: All About Organization (Key Words are Critical) • Geography – How do people search your area? • Style • Project scope – What type of business do you want to attract? http://garden-bloggers-conference.com/ 47
    48. 48. Under the Hood: Houzz Optimization http://garden-bloggers-conference.com/ 48
    49. 49. http://garden-bloggers-conference.com/ 49 Pinterest generates more referral traffic to business websites than YouTube, Google+ and LinkedIn COMBINED!
    50. 50. Tip 18: Create a Business Account http://garden-bloggers-conference.com/ 50
    51. 51. Under the Hood: Pinterest Analytics http://garden-bloggers-conference.com/ 51
    52. 52. Tip 19:Keep Thinking about Search http://garden-bloggers-conference.com/ 52
    53. 53. http://garden-bloggers-conference.com/ 53 130 million people enjoy this photo sharing app
    54. 54. Tip 20: Share a Variety of Content or Stick to a Clear Theme http://garden-bloggers-conference.com/ 54
    55. 55. Tip 21: Tag People You Know http://garden-bloggers-conference.com/ 55
    56. 56. Bonus Tip: Be a Good Community Member • Share valuable information • Interact and help • Give credit where credit is due! http://garden-bloggers-conference.com/ 56
    57. 57. Q + A Questions? Ask away! http://garden-bloggers-conference.com/ 57
    58. 58. • Download our presentation here: http://slideshare.net/DigitalSherpa • Connect with us! – Chris Vaughn – chris@digitalsherpa.com – Lauren Thomas – lthomas@digitalsherpa.com – Lynda Simonton – lsimonton@digitalsherpa.com http://garden-bloggers-conference.com/ 58

    ×