Social Media Club of Dallas 8/19/2010

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This is the slide presentation delivered by Elysa Rice, Eddy Badrina, Colin Alsheimer and Mike Merrill at the 8/19/2010 Social Media Club of Dallas monthly meeting.

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  • Today’s focus is on ROI. I’m going to spend a bit of time talking about this but the reality as marketers some times we get caught up with impressions, reach, and brand awareness and the overall quest for eyeballs. With an MBA and finance and accounting degree we all know it’s about the bottom line. But he results with social media aren’t instantaneous. It takes patience, evolution, and transition management within your company.
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