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Social Media For Engineers


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How professional engineers can use social media to build a personal profile, company brand and share information with the public

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Social Media For Engineers

  1. 1.                            @willisturner   Webinar   October  9,  2013     Presenter:   Willis  Turner  
  2. 2.                            @willisturner   Welcome!   Willis  Turner   Presenter     Our  goal  today  is  to  learn   about  social  media,  share   some  ideas  that  you  can  put   to  work  right  away.     Let’s  relax  and  have  fun!   2  
  3. 3.                            @willisturner   Let’s  Get  to  Know  You   •  How  do  you  use  social  media?   3  
  4. 4.                            @willisturner   Social  Media  For  Engineers  Overview   •  Using  a  Blog  as  your  main  plaTorm   •  Using  Facebook     •  Using  LinkedIn   •  Using  TwiVer   •  Social  Media  Management  Tools   •  Sharing  –  CuraYng  vs.  Original  Content  
  5. 5.                            @willisturner   5   Strategy  
  6. 6.                            @willisturner   Developing  Your  PlaTorm   Facebook   • Sharing  Content   • Company  Pages   TwiVer   • Events   • Announcements   LinkedIn   • Groups   • Personal  Profile   YouTube   • Examples  of   Work   • MarkeYng  
  7. 7.                            @willisturner   Some  Social  Media  Channels   Facebook   Twi0er   LinkedIn   Blog   YouTube   Slideshare   Create  a   personality   for  your   brand,   person,   place   Micro-­‐blog   site  to  share   short  bursts   of   informaYon   Create   personal   profile,   company   page  and   interest   groups   Great  as  a   plaTorm  for   sharing  rich   content   such  as   arYcles,   videos  and   photo   journals   Good  way  to   create  visual   and  sound   files  to  share   with  your   audiences   Good  way  to   share  white   papers,   journals  and   PPT  decks  
  8. 8.                            @willisturner   The  Top  Three   RT  To  Win  via  TwiVer  Example   • RT  to  win  2  Yx  to  @smeiorg  event  What  Buyers   Hate  about  Vendor  Content  hVp://   Share  content  from  your  Blog   • Automate  a  connecYon  between  your  blog  and   Facebook  Page  that  will  cross  post   Create  Profile,  Company  Page  &  Group   • Use  LinkedIn  to  further  develop  your  brand  
  9. 9.                            @willisturner   Blogging   •  Some  blogging  best  pracYces   •  Blog  tools   –   – Blogger     •  CreaYng  Content   •  Example  Blog   9  
  10. 10.                            @willisturner   LinkedIn   •  Your  Profile   •  Company  Page   •  Group   •  Live  Examples   10  
  11. 11.                            @willisturner   LinkedIn  Updates  
  12. 12.                            @willisturner   TwiVer   •  Personal  Pages   •  Company  Pages   •  Following   •  TweeYng   •  Live  example   12  
  13. 13.                            @willisturner   Using  Hashtags  on  TwiVer  &  Facebook   •  “#”  –  the  hashtag  system  is  used  to:   – Tag  a  topic:  Anyone  following  that  topic  will   pickup  the  feed.    Example:    Topic  –  how  to  use   #LinkedIn  to  market  your  brand   – Tag  an  event:    Anyone  following  the  event  can   parYcipate  in  conversaYon  about  the  event.     Example:    Join  the  conversaYon  for  #wspe  event   about  Social  Media  to  market  your  brand  
  14. 14.                            @willisturner   Facebook   •  Personal  Profile   •  Company  Page   •  Person  Page   •  PosYng  &  Sharing  Content   •  Live  Example   14  
  15. 15.                            @willisturner   Post  Scheduling   •  Blog  post  can  be  tweeted   as  soon  as  the  arYcle  is   published   •  Tweets  can  be  sent  out  2  –   3    Ymes  per  week  as  a   follow-­‐up.   •  Tweets  can  contain  varied   abstracts  or  excerpts  about   the  arYcle   •  Promote  to  LinkedIn  once   on  company  page,   personal  status  update  and   groups   •  Generally  blogs  are  only   cross  posted  to  Facebook   once  per  arYcle  
  16. 16.                            @willisturner   YouTube   •  Types  of  content   •  Sharing  content   •  Live  Example   16  
  17. 17.                            @willisturner   Social  Media  Metrics   •  Record  your  current  staYsYcs  so  that  you  can   measure  performance  for  each  channel:   – TwiVer  Followers:  ___________   – Facebook  Page  Likes:  _________   – LinkedIn  Page  Followers:  _______   – Get  staYsYcs  reports  from  the  admin  panel  on   your  social  media  pages  
  18. 18.                            @willisturner   Social  Media  Tools   •  There  are  many  ways  to  manage  your  social   media  channels   •  Assign  staff   •  Monitor   •  Schedule     •  Live  Example:  Hootsuite   18  
  19. 19.                            @willisturner   AcYon  List   •  If  you  don’t  have  accounts  on  TwiVer,   Facebook  or  LinkedIn  think  about  seong  them   up   •  Create  a  strategy  for  social  media   •  Think  about  bringing  in  a  consultant  to   support  your  iniYal  efforts   •  ParYcipate  in  the  online  conversaYons  
  20. 20.                            @willisturner   Thank  you  for  AVending   •  Number  one  goal  is  to  have  fun  and  learn  at   the  same  Yme!   •  Things  you  learn  are  transferable  skills,  think   about  business  and  personal  applicaYons   •  We  appreciate  your  effort  and  we’re  cheering   for  your  success!  
  21. 21.                            @willisturner   About  the  Presenter   •  Willis  Turner,  CAE  CME  CSE   – AssociaYon  Management  Professional   – MarkeYng  Teacher   •  Contact   –   – TwiVer:    @willisturner   – Facebook:   21