Twitter for TrainingJennifer Tomarchio, CPLP           National Advisor           for Chapters           Sunshine Area    ...
Social Media Revolutionhttp://youtu.be/0eUeL3n7fDs                              2
Poll: Are you a Linkedin user?
Poll: Are you on Facebook?
Poll: Do you use Twitter?
Tweet #ASTDSFL• During this collaborative session, please  feel free to Tweet your  – Ideas / Tips / Discoveries / Ah Ha! ...
Today’s PurposeThis hands-on mini-workshop isdesigned to provide useful tips forleveraging Twitter to enhance yourlearning...
So What? / Why Tweet?• Get tips and ideas• Share ideas / opinions / ideas• Use and follow backchannels for richer  content...
Getting Started         • Set up your account –           recognizable name         • Brand yourself           –   1 line ...
Hashtags• One or more words prefaced by #• Used to share tweets beyond your own  followers / Anyone can see all tweets wit...
Direct Messaging• Send a private, direct message by entering  “d username” instead of “@username.”                        ...
Tweet Chats• Online meetings to discuss a specific topic• Discussions are guided by a moderator  who posts questions to be...
PowerPoint Twitter Voting      Instructions: @votebytweet 1 astdvote        I use Social Media for…         1. Business on...
Grow a Great Following1.   Look for people you already know2.   Display Tweets on your web page3.   Offer something to fol...
For More Info7 Twitter Strategies for Growinga Great Followinghttp://t.co/awf0hDEa5 Tips to Build a Powerful Network:http:...
Tools / Apps    • Tweetdeck      (http://www.tweetchat.com)    • Hootsuite      (http://www.hootsuite.com)    • Tweetchat ...
The Backchannel•   Poll Participants•   Ask Questions•   Check for understanding•   Distribute information•   Watch for Q ...
Benefits of the Backchannel• Get real-time feedback from your audience• Highlight key points from your session• Audience l...
Twitter for Training• Pre-session  – Establish a hashtag  – Send info about your session or gather info    about your audi...
Marketing Planner• Blog 1 – 2x month• Twitter posts – increase frequency as event  approaches• Linkedin – start discussion...
Twitter Session Prep Worksheet• Get a moderator  – Speaker & moderator Twitter usernames• Links to blogs and websites• Has...
During the Session• Let the audience know that you plan to  use the backchannel in your session• Provide hashtag and usern...
Post Session• Answer any unanswered questions in the  Twitter stream• Post a summary of key points /additional  resources,...
Tweet Your AnswerWhat is your #1 take away?                    25
Check the Backchannel
Jennifer Tomarchio, CPLP jennifer.tomarchio@firstdata.com             Mobile: 954-461-5724                   @JenTomarchio...
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Presented for the South Florida Chapter of ASTD 11/13/2012

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  • Poll: Are you a Linkedin user?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTM0NDQxODIxMQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Poll: Are you on Facebook?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTY4NzE5MDEyMgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Poll: Do you use Twitter?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MzEyMTQ0Njc1If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • I created a Twitter account about a year before I actually started using it, because I just didn’t see the value in it. Then a funny thing happened. I attended the ASTD International Conference in 2010. I heard all this talk about Tweeting during the conference and I felt like I was missing out on some private joke or conversation. Turns out it wasn’t private at all, but very public! I talked to other people around me to ask how it all worked. How do I see these tweets and conversations? I learned to search for tweets (or posts) about the conference by using a specific code (or hashtag) that was commonly used in all the tweets. I searched for all tweets using that hashtag and BAM! – there were posts about the conference – people were posting comments about the key note speaker. It was overwhelming at first – trying to keep up – the posts kept coming through 20 at a time. I mostly just watched the posts for awhile. Someone referred to that as Twatching! LOL Eventually, I tried it – I made my first tweet – I basically just said I was new to twitter – so bare with me, but used the hashtag for the conference. Wow! I couldn’t believe it – I felt loved! People responded with great support and welcoming messages. Tweeters are friendly! Suddenly, the conference content and session became much more engaging and richer. I gained additional thoughts, opinions, and resources on the topics. I gained more followers and started following more like minded people. At this year’s conference, I can’t tell you how many people I met face to face for the first time said they felt they already knew me thanks to Social Media. I do feel I have made great professional and even personal relationships with people I have never even met face to face. One such person was one of the pioneers of Social Media at ASTD. He was slated to be president of the Cascadia Chapter for 2012 and died suddenly in late 2011 – Terrence Wing. I never met him, but mourned for him and still miss his presence on Social Media. And, of course – how did I learn of his passing – on Twitter! I learn of many breaking news items on Facebook or Twitter – usually Facebook. Good example – I might first hear of breaking news on Facebook – like when a celebrity passes away. For example, when I heard that Whitney Houston passed away on Facebook. I then went to Twitter and searched #Whitney and saw all the comments. When you search a hashtag, you see all tweets using that code, not just those from those you follow.
  • Give examples such as following Live TV programs or events. #Debate #TheVoice #DWTS
  • While what you post on Twitter is public, direct messages are private and cannot be seen by anyone except the person that they are sent to. Be careful! Send a direct message by entering “d username” instead of “@username.” You can send a message to anyone who follows you. So, when to DM and when to tweet? If it will be of interest to other followers, tweet it. Otherwise, just send it as a DM.
  • UseTweetchat.com during chats to corral just those tweets together and to auto-tag any new tweets with the right hashtag.
  • Provide incentives for your Twitter followers. Show you are a thought leader . Give them reason to follow.People will enjoy your tweets if you provide something that adds value.Follow others who prove to be great resources in the workplace learning profession (or in other areas of interest). Join a conversation:This one is also a no-brainer, yet seldom executed. Also, it’s a very effective way to deepen the connection with existing followers and generate additional high-quality followers.How?Answer a question your follower asked… brilliantly.Participate in a topic your followers are engaged in.Tap into your audience’s potential by asking question
  • Show example of Tweet Chat
  • JEN
  • Point out the Twitter Session Prep sheet in the handouts.
  • There is a sample Marketing Planner template in your handouts.
  • Refer to Worksheet in handout
  • As part of the introduction to your training session, let your audience 1) know that you plan to use the backchannel in your presentation and 2) show how it will be used. Encourage them to tweet as a way to share their ideas with the group and provide insight from their experiences that enhances the learning event. Questions should also be tweeted as they arise; this can be a great benefit to learning events that have a large number of participants. In many cases, participants may be hesitant to interrupt a speaker to ask a question due to the size or format of the event. Using Twitter as a way to stimulate discussion also gives individuals who typically do not feel comfortable sharing aloud a way to get involved.
  • Check the backchannel
  • Twitter for Training slides

    1. 1. Twitter for TrainingJennifer Tomarchio, CPLP National Advisor for Chapters Sunshine Area @JenTomarchio 1
    2. 2. Social Media Revolutionhttp://youtu.be/0eUeL3n7fDs 2
    3. 3. Poll: Are you a Linkedin user?
    4. 4. Poll: Are you on Facebook?
    5. 5. Poll: Do you use Twitter?
    6. 6. Tweet #ASTDSFL• During this collaborative session, please feel free to Tweet your – Ideas / Tips / Discoveries / Ah Ha! Moments• Everyone benefits!• Hashtags: #ASTDSFL #ASTD #ASTDChapters• Mentions: @ASTDSFL @JenTomarchio 6
    7. 7. Today’s PurposeThis hands-on mini-workshop isdesigned to provide useful tips forleveraging Twitter to enhance yourlearning programs and expand yourown learning and networkingopportunities. 7
    8. 8. So What? / Why Tweet?• Get tips and ideas• Share ideas / opinions / ideas• Use and follow backchannels for richer content, collaboration, and additional resources• Attend live Tweet chats on topics of interest• It’s a learning tool! 8
    9. 9. Getting Started • Set up your account – recognizable name • Brand yourself – 1 line “bio” – Website address – Actual location – Use a picture…Don’t be an Egg Head! 9 • Find people to follow
    10. 10. Hashtags• One or more words prefaced by #• Used to share tweets beyond your own followers / Anyone can see all tweets with that hashtag• Use a designated hashtag to facilitate discussion among a specific group of participants 10
    11. 11. Direct Messaging• Send a private, direct message by entering “d username” instead of “@username.” 11
    12. 12. Tweet Chats• Online meetings to discuss a specific topic• Discussions are guided by a moderator who posts questions to be answered by attendees• To find a chat: http://bit.ly/ChatSched• Check out: #CPLPTtalk; #lrnchat; #elearnchat; #astdchapters• Use www.tweetchat.com 12
    13. 13. PowerPoint Twitter Voting Instructions: @votebytweet 1 astdvote I use Social Media for… 1. Business only 2. Personal only 3. Both 4. Don’t use it at all © SAP 2009 / Page 13http://www.sapweb20.com/blog/powerpoint-twitter-tools/instructions/
    14. 14. Grow a Great Following1. Look for people you already know2. Display Tweets on your web page3. Offer something to followers / WIIFM4. Join a “conversation”5. Integrate your social networks6. Add Social Media links in email signature 14
    15. 15. For More Info7 Twitter Strategies for Growinga Great Followinghttp://t.co/awf0hDEa5 Tips to Build a Powerful Network:http://t.co/B8vvg609 15
    16. 16. Tools / Apps • Tweetdeck (http://www.tweetchat.com) • Hootsuite (http://www.hootsuite.com) • Tweetchat (http://www.tweetchat.com) • SAP (http://www.sapweb20.com/blog/pow 16 erpoint-twitter-tools/)
    17. 17. The Backchannel• Poll Participants• Ask Questions• Check for understanding• Distribute information• Watch for Q & A• Resource: The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever by Cliff Atkinson http://tinyurl.com/d4pubwz
    18. 18. Benefits of the Backchannel• Get real-time feedback from your audience• Highlight key points from your session• Audience learns from each other as well as from you• Gives individuals who typically do not feel comfortable sharing aloud a way to get involved• More engaging! 19
    19. 19. Twitter for Training• Pre-session – Establish a hashtag – Send info about your session or gather info about your audience – Plan your key points into tweetable sentences – Prepare tweets to engage the backchannel – Ask experienced Tweeters to monitor the backchannel 20
    20. 20. Marketing Planner• Blog 1 – 2x month• Twitter posts – increase frequency as event approaches• Linkedin – start discussions related to topic / follow up afterward• Facebook – Post events / invites – Post Youtube videos to promote – Follow up with event photos – Media releases 21
    21. 21. Twitter Session Prep Worksheet• Get a moderator – Speaker & moderator Twitter usernames• Links to blogs and websites• Hashtags to follow• Set up tweets to post during session 22
    22. 22. During the Session• Let the audience know that you plan to use the backchannel in your session• Provide hashtag and username(s)• Encourage them to tweet as a way to share their ideas/insights with the group• Questions can be tweeted as they arise – Moderator can verbalize these are answer if they are SME 23
    23. 23. Post Session• Answer any unanswered questions in the Twitter stream• Post a summary of key points /additional resources, link to a blog or website• Archive the tweets: http://www.tweetdoc.org/• Continue conversations with those on Twitter 24
    24. 24. Tweet Your AnswerWhat is your #1 take away? 25
    25. 25. Check the Backchannel
    26. 26. Jennifer Tomarchio, CPLP jennifer.tomarchio@firstdata.com Mobile: 954-461-5724 @JenTomarchio Thank You!

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