6. Having cohesive typography, meaning you use the same type face on each piece of the product. (advert and digi-pak)
7. The point in having a range of promotional platforms is to get the songs/album to a wide range of people.
8. This Plan B advert is a good example of using little information, but enough for the audience to understand. This advert also has a rating chart from top magazines and newspapers. This is common on adverts and some also have quotes from magazines or newspapers.