A magazine advert is a printed publication ad used by artists to promote their music and albums. It aims to grab audiences' attention in music magazines like Billboard. While album sales are decreasing, music magazines remain popular venues for artists to promote themselves. The advert typically takes a full page and uses visual elements like background, color, and clothing to give audiences a sense of the artist's theme and music. Key elements that need to be included are the artist and album name, release date, social media links, and record label for context and promotion. Advantages of magazine ads are their long shelf life of up to 6 months, allowing more exposure time for audiences to notice the ad compared to newspapers. Placement in certain respected music magazines can also

1. Uses of having a
magazine advert
as an artists

2. What is a magazine advert?
A magazine advert is a printed publication ad that you have
the intention of pulling crowds and audiences what you are
trying to sell to, typically running in local or national
magazines. More likely within the genre of music magazines,
an example of this being ‘Billboard’. Although album sales
are dramatically decreasing as songs are pirated 95% of the
time, saying this music magazine are still popular therefore
artists now turn to what they know is seen by the public in
able to survive.
The advert usually takes up one page but can include a
feature of a two page spread. The purpose of the advert is
to give the audience a taster of the theme and tone of the
music/album. We can depict this from the codes and
conventions of the ad and also mise en scene. The chosen
background, colour scheme and costume the star is wearing
all helps us as the audience create an image which helps us
predict what the full product could be.

3. What needs to be included on the magazine advert?
The codes and conventions of a magazine advert need to be dominant for the
audience to allow the advert to be successful. These include:
-Name of artists and album
This is crucial for the audience to identify the star and the name of their album and
allowing the audience to gather information about the context of the songs it might
include. Without the audience acknowledging the name of the artists they can loose
interest very quickly and the ad will have not served its purpose and become useless.
-Release date
Another important feature on the ad is the release date, this notifies the audience
when the album will be avaliable for release and purchase.
-Social media links
This helps to link the audience to the artists personal life and behind the scenes
footage to help them feel more involved in creating a deeper meaning, links such as
Facebook that appeal to the older generation and Instagram and snapchat to connect
better with the younger generation.
-Record label
Connects the artists to its record label, again important for recognition.

4. Advantages of an magazine advert
An advantage of magazines, especially monthlies, is
that they have a much longer shelf life than
newspapers; they are often browsed through for
months after publication. So your ad might have an
audience for up to six months after its initial
insertion. Moreover, readers spend more time per
sitting with a magazine than a newspaper, so
there's more chance they will run across your ad.
Depending on what magazine company you are
featured in they can have widespread publicity,
some music magazines are more respected and
rated more then others like XXL. With a clear page
on the front showing the star itself and their brand
image this can help further their recognition and
artist carer.