advert research

2. ANALYSIS
Main image
Of the artist.
Artists name
Album name and logo
Tag line based on a review
Image of the album cover
Review
Record label logo
Clear colour theme that
matches the album, and the
artwork all matches with the
images used.
Simplistic but appealing to
R&B / Folk target audience

3. EXAMPLES

4. FEATURES
• MAGAZINE ADVERTS ARE USED TO PROMOTE THE ARTISTS WORK, TO SELL EACH SONG AND TO ALSO BE EYE
CATCHING.
• THEY USUALLY INCLUDE THE RELEASE DATE OF THE PRODUCT, THE ALBUM OR SONG COVER, AN IMAGE OF THE
PRODUCT AND THE ARTIST, THE ARTISTS NAME AND INFORMATION ABOUT THE ALBUM.
• OTHER INFORMATION SUCH AS WHERE TO PURCHASE THE PRODUCT AND THE RECORD LABEL LOGO ARE ALSO
OFTEN INCLUDED IN THE ADVERT.
• A MAIN IMAGE IS THE MOST IMPORTANT ASPECT AS THAT IS WHAT WILL DRAW IN THE AUDIENCE.
• SOCIAL MEDIA LINKS OR WEB ADDRESSES ARE SOMETIMES INCLUDED, AS WELL AS REVIEWS. ‘INCLUDES THIS
SINGLE’ A COMMONLY USED TAG LINE.

5. R&B PUBLICATIONS

6. MY PROMOTIONAL ADVERT PLAN
• I WILL PRODUCE 4 PROMOTIONAL ADVERTS, ALL OF THE DIFFERENT CONVENTIONAL SIZES. THIS WILL ALLOW
ME TO UNDERSTAND HOW MY ADVERT WOULD APPEAR IN DIFFERENT PUBLICATIONS.
• THE THEMES AND IMAGES I USE WILL REPRESENT THE ARTIST AND THEIR WORK, IT WILL ALSO MATCH THAT
USED ON THE DIGIPAK I WILL PRODUCE TO CREATE CONTINUITY.
• I INTEND FOR MY ADVERT TO APPEAR IN PUBLICATIONS SUCH AS Q MAGAZINE, BILLBOARD MAGAZINE, AND
VIBE. THE SIZING OF EACH WILL VARY AS THE COST WILL BE DIFFERENT FOR EACH PUBLICATION AS SOME ARE
MORE SUCCESSFUL. FOR EXAMPLE MY ARTIST WOULD BE ABLE TO AFFORD TO PROMOTE USING A BIGGER
ADVERT IN VIBE THAN IN BILLBOARD. THESE PUBLICATIONS ARE IN THE SAME GENRE AS MY ARTISTS WORK
AND SO WOULD REACH THE INTENDED AUDIENCE.
• THE ADVERT WILL BE MINIMAL AND NOT TOO CROWDED AS THAT WOULD APPEAL TO THE ARTISTS AUDIENCE
MORE.