Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities. Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.

1. How Video
Content
Marketing
Has Evolved

3. Comparing
the Video-
Last vs.
Video-First
Approach

4. The Video-
Last
Approach
It used to be very time-
consuming, expensive, and
complicated to create video
content.

5. Go-to-market
professionals
used to start
by creating
content
in what they, at the time,
considered the most
straightforward way:
Microsoft Word and Google Document

6. Or, if feeling a
little more
inspired:
Apple Keynote
Microsoft PowerPoint
Google Slides

7. After editing
and refining
the text
content
many would loop in a graphic
designer for visuals and,
eventually, a videographer to
create and produce video
content.

8. In this
creative
process,
video
production
was the last
step

9. And then
embedded
into the
website page,
landing page,
or blog post.

10. The Video-
First
Approach
Today, go-to-market
professionals often start with
video at the beginning of their
creative communications
process.
START

11. Video as a
content
format for
traffic
generation
has over the
years become

12. Much faster to produce
Much less expensive to
make
Much simpler -- even for
non-professionals -- to
create, at least around
relatively simple content
needs

13. The Video-
First
Approach
rather than the video-last
approach of the past, provides
the foundation for triple-
dipping

14. Triple-
Dipping
Video content asset (first
asset)
Repurposed into an audio
content asset for a podcast
(second asset)
Repurposed into a text
content asset for a blog
post (third asset)
1.
2.
3.

15. All from a
single video
and often just
a single
session with
your subject
matter expert

16. HOW HAS YOUR OWN VIDEO CONTENT MARKETING APPROACH EVOLVED?
DO YOU STILL PLAN AND CREATE VIDEO CONTENT THE SAME WAY YOU DID
FIVE YEARS AGO?
LET ME KNOW IN THE COMMENTS.

19. Learn more at
www.gotomarket101.com