thePlatform provides an enterprise-class, end-to-end solution for publishers that want to incorporate video into their digital publications. We’ve helped some of the biggest names in the publishing industry overcome their challenges.

1. Innovative Publishing
A Collection of Video Solutions for Publishers, Workflows

2. © 2014 thePlatform for Media, Inc 2© 2014 thePlatform for Media, Inc
Introduction: Innovative Publishing
Your audience expects you to deliver a robust
multimedia experience, one that includes print, images,
sound, and video.

3. © 2014 thePlatform for Media, Inc 3© 2014 thePlatform for Media, Inc
Introduction: Innovative Publishing
…On paper, the web, and a variety of mobile devices.
However, many traditional publishers have struggled
with delivering this relatively new multimedia standard.

4. © 2014 thePlatform for Media, Inc 4© 2014 thePlatform for Media, Inc
Introduction: Innovative Publishing
Their digital media workflows are often error-prone,
time-consuming, and fragmented.
Image showing errors and
fragmentation

5. © 2014 thePlatform for Media, Inc 5© 2014 thePlatform for Media, Inc
Introduction: Innovative Publishing
They’ve invested a lot of resources in expanding their
print offerings into digital forms, but have had a hard time
monetizing these expensive efforts.

6. © 2014 thePlatform for Media, Inc 6© 2014 thePlatform for Media, Inc
Introduction: Innovative Publishing
They’ve built complex media players, but their audiences
still complain about usability, device compatibility, and a
humdrum viewing experience.

7. © 2014 thePlatform for Media, Inc 7© 2014 thePlatform for Media, Inc
Introduction: Innovative Publishing
The good news is that these issues can all be remedied
with mpx, the most complete video publishing and
management solution in the market today. thePlatform
works with some of the biggest names in the publishing
industry and has helped them resolve the following
issues:
1. Workflows
2. Monetization
3. Customer Experience
This presentation will show you how mpx helps publishers
with issue #1.

8. © 2014 thePlatform for Media, Inc 8© 2014 thePlatform for Media, Inc
Workflow Solutions
Every publisher has content that needs to be fast-
tracked for publication. However, speeding up the
publishing process frequently causes more errors.
Reduce Errors with Prioritized Publishing

9. © 2014 thePlatform for Media, Inc 9© 2014 thePlatform for Media, Inc
Workflow Solutions
With Priority Publishing in mpx, fewer errors will happen
when something needs to be published quickly. With this
feature, media can be tagged and prioritized
automatically based on pre-set business rules that only
have to be set once.
Reduce Errors with Prioritized Publishing
1
2
3

10. © 2014 thePlatform for Media, Inc 10© 2014 thePlatform for Media, Inc
Workflow Solutions
When publishing or refreshing content on a website, an
editorial team often has to encounter many screens
because their CMS is not fully integrated with their VMS.
Save Time with CMS Integrations

11. © 2014 thePlatform for Media, Inc 11© 2014 thePlatform for Media, Inc
Workflow Solutions
If your website is powered by a CMS such as WordPress
or Drupal, its easy to publish or refresh video content
using mpx. Using one of thePlatform’s many CMS
plugins, an editorial team can access mpx-managed
video content directly in the admin console of the
website.
Save Time with CMS Integrations

12. © 2014 thePlatform for Media, Inc 12© 2014 thePlatform for Media, Inc
Workflow Solutions
Publishers often have multiple product groups, each one
overseeing a different print and/or digital product via their
own autonomous workflow. Inefficiency arises when
these groups want to use the same content in production.
Improve Horizontal Communication

13. © 2014 thePlatform for Media, Inc 13© 2014 thePlatform for Media, Inc
Workflow Solutions
Instead of having different product groups redundantly
processing the same content over and over again, use
mpx to set up a centralized video library. In doing so,
they can collectively access and manage a publisher’s
archive of video content.
Improve Horizontal Communication

14. © 2014 thePlatform for Media, Inc 14© 2014 thePlatform for Media, Inc
Learn More
Innovative Publishing: A Collection of Video Solutions for Publishers
For a more in-depth exploration of video solutions for
publishers, we invite you to read our Solutions Brief:
Download
Solu+ons
Brief

15. © 2014 thePlatform for Media, Inc 15© 2014 thePlatform for Media, Inc
About thePlatform
If you want to incorporate video into your digital
publications, thePlatform can help. Built on top of our
service-oriented architecture, you can get started quickly
and will feel assured knowing that mpx has the flexibility
to let your company take part in whatever comes next in
video.
Toll Free: 1 (877) 436-7940
Call us to learn more about how we can help you:

16. © 2014 thePlatform for Media, Inc 16© 2014 thePlatform for Media, Inc
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