The document discusses HubSpot's lifecycle stages, which help teams determine a contact's place in processes and manage handoffs between marketing, sales, and customer success. It outlines the eight possible lifecycle stages and emphasizes their role in enhancing customer experience. The author encourages engagement and offers a free e-course on go-to-market strategy.

1. HubSpot
Lifecycle
Stages

2. “...property (that) enables
your team to determine
where a specific contact is in
your processes and better
understand how leads are
handed off between
marketing and sales.”
-- HubSpot

4. Most customer
relationship
management
(CRM)
systems categorize individual contacts as one of
several different lifecycle stages

5. Lifecycle stage
includes eight
different
possible
stages:

6. HOW DOES YOUR COMPANY USE THE HUBSPOT LIFECYCLE STAGE CONTACT PROPERTY
TO MANAGE THE MARKETING-TO-SALES HANDOFF AND THE SALES-TO-CUSTOMER
SUCCESS HANDOFF?
AND HOW DOES THE LIFECYCLE STAGE HELP YOU PROTECT THE CUSTOMER EXPERIENCE
(CX)?
LET ME KNOW IN THE COMMENTS.

9. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com