Business Video Production in 2017 - SEMPDX Engage
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Phil looks at how technological shifts in video technology means we now need to think differently about what we make and how we distribute it.
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Business Video Production in 2017 - SEMPDX Engage
- 3. Video strategy circa 2007
- 4. All social networks are now video platforms
- 8. Active Browsing Passive Browsing Restricted Media Type Fluid Media Type On-Site
- 9. 1 person A few people All leads Entire target market Budget Audience Size
- 10. 1 person A few people All leads Entire target market Budget Audience Size In-House Agency
- 11. Start Small
- 14. DJI Osmo
- 16. Ricoh Theta S
- 17. Script Writing Tips 1. Have a script 2. No, really, have a script that you’ve actually prepared in advance 3. Don’t let a technical copywriter write your script 4. Fewer Words 5. Consider context & interactivity in pre-production process 6. Adjust it to the talent 7. Get the talent to learn the script
- 19. SOMEONE ON EVERY PANEL I’VE EVER DONE “How long should my video be?”
- 21. Vide
- 23. Vide Goal Conversion Leads Awareness Video Type Product/Explainer Educational Creative/Ad Ideal Length <1 min 20 mins+ 1-3 mins Interactive Element CTA Email Capture Social CRM
- 25. 2 31 On-Site
- 26. 1 On-Site
- 27. Video SEO still matters
- 28. Video Ranking Factors 1. Query 2. Prominence of Video on the page 3. Mobile friendliness (Speed, responsiveness etc…) 4. Some highly elusive domain level shit 5. Structured data (is it indexed?)
- 29. Ways of getting videos indexed SCHEMA.ORG MARKUP VIA JSON-LD In the <head> of the page SCHEMA.ORG MARKUP VIA MICRO DATA In the <body> of the page VIDEO SITEMAP via robots. txt
- 30. Ways of getting videos indexed SCHEMA.ORG MARKUP VIA JSON-LD In the <head> of the page SCHEMA.ORG MARKUP VIA MICRO DATA In the <body> of the page VIDEO SITEMAP via robots. txt Awkward and time-consuming
- 32. Ways of getting videos indexed SCHEMA.ORG MARKUP VIA JSON-LD In the <head> of the page SCHEMA.ORG MARKUP VIA MICRO DATA In the <body> of the page VIDEO SITEMAP via robots. txt Awkward and time-consuming Unreliable and can affect page speed Fast, reliable and unobtrusive
- 33. Captions via JSON-LD will be indexed
- 34. 2
- 36. Video = Aural + Visual
- 37. YouTube = Aural+ Visual
- 42. YouTube Suggested Video Traffic Operation “Buzzfeed”
- 43. Title Text Body Level One Body Level Two Body Level Three Body Level Four Body Level Five
- 44. Title Text Body Level One Body Level Two Body Level Three Body Level Four Body Level Five
- 46. –PHIL NOTTINGHAM “Think of your thumbnails like movie posters”
- 49. Custom thumbnail = 35% increase in play rate
- 50. Test Before You Invest
- 51. Lean Testing for YouTube 1. Upload some generic video content on a dummy account 2. Change titles, description and thumbnail to match proposed creative 3. See how many views you get from search and suggested videos in the first few days 4. Go and actually produce the videos which gain the most views
- 52. Use playlists to rank for terms you don’t have videos for
- 53. NBED DR Dre beats at screenshot
- 54. 3
- 60. YouTube = Aural+ Visual
- 61. Facebook = VISUAL+ Aural
- 62. SNACKS!
- 70. Make More, Smaller, Lower Quality Videos