B2B sales strategy needs to adapt amid changing research and purchase decision-making. Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like. And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

1. B2B Sales
Strategy
Amid Changing
Research and
Purchase
Decision-Making

2. The way people
research and
make major
purchase
decisions has
changed quite
dramatically.

4. researching
comparing
options
evaluating
pricing
Consider the new
way of

5. “Hey, Google,
what’s the
difference
between…?”

6. “Alexa, what
does… cost?”

7. “Siri, who’s
the best …
company in
my town?”

8. Or let me ask on
Facebook, LinkedIn,
or Twitter.
“I’m looking for a …
Any
recommendations?”

9. These habits that
we first discover in
our personal lives
within months
almost always
transfer over into
our professional
lives.

10. Call it the
B2C to B2B
eventuality.

11. And during times
of rapid adoption
of all-things-
digital, that pace
of change
happens even
faster.

12. HOW IS YOUR COMPANY’S B2B SALES STRATEGY ADAPTING AMID
CHANGING RESEARCH AND PURCHASE DECISION-MAKING?
LET ME KNOW IN THE COMMENTS.

15. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com