In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences. Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like. And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

1. B2B Sales
Strategy for
Changing
Buyer
Preferences

3. As buyer
preferences
change,
strongly
favoring a
digital buyer's
journey

4. sales
professionals
also need to
adapt
(including sales development
reps, account executives, and
sales managers)

5. The bigger
problem,
especially in
smaller
companies:

6. how to build a
modern sales
team
that can effectively and
appropriately engage with
leads throughout various
content campaigns

7. Adapting to
these changing
buyer
preferences
often requires a
mindset shift

8. for sales
professionals to
be repositioned
as consultants
and subject
matter experts

9. Otherwise,
the tone-deaf
sales
professional
that refuses to contextualize
their approach based on buyer
personas and the buyer's
journey stage just completely
repulses prospects.

10. For products or
services with a
considered B2B
sales process
(buyer's journey)

11. Most of your
core buyer
personas want to
engage
with your company, similar to how
they engage with best-in-class
consumer brands (B2C).

12. Think about how
your own
preferences
have changed in
recent months
and years.

13. When you
order from
Amazon
how often do you fill out a
form to meet with a
salesperson to find out what
something costs or what
features or specs are
included?
$

14. When
ordering from
DoorDash or
Instacart
how often do you wait on hold
listening to elevator music for
the next available
representative?

15. When booking a
ride to the airport
using Lyft or Uber
how long do you wait to get a price
quote? Or confirmation that a driver
can get you to the airport on time?

16. HOW HAS YOUR B2B SALES STRATEGY EVOLVED TO KEEP UP
WITH CHANGING BUYER PREFERENCES?
LET ME KNOW IN THE COMMENTS.

19. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
http://www.gotomarket101.com