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Web video marketing tips

This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.

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Web video marketing tips 
In this file, we share with you all information that related to web video 
marketing tips such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
We’ve produced hundreds of online videos for clients since our 
founding in 2007 and learned many valuable video marketing lessons 
along the way. Below are five tips we believe anyone interested in 
marketing through online video should consider to help ensure a 
successful video marketing campaign. 
1. It’s All About The Viewer 
Make it clear to the viewer in the first few seconds why they should 
watch your video. Immediately spell out “What’s in it for them”. Online 
videos are a great way to engage potential clients but the key to their 
effectiveness is to provide immediate value to the viewer. Starting a 
video by delivering the bottom line message or offer at the beginning 
greatly increases conversions. Overview videos highlighting the 
Video marketing. Free pdf download examples Page 1
greatness or coolness of brand are much less effective than videos that 
provide viewers with immediate value (in the form of specific content or 
an offer). 
2. Keep the Core Message (very) Short and Concise 
Keep the video to 60 seconds or less. Let’s face it, pretty much everyone 
in your target audience has a very short attention span these days. If you 
want a message or offer to be heard by a target audience it had better be 
delivered quickly. The statistics we pull from our video analytics 
reporting show video viewership drops off consistently and dramatically 
after 60 seconds. A beautifully designed and produced online video 
that’s more than a minute long will most likely not been seen in its 
entirety by the target audience. 
3. Measure the Results 
Like most all online marketing initiatives the analytics gathered from 
online video viewership can be of tremendous strategic value to 
marketers. Being able to measure important metrics such as video views, 
time viewed, traffic sources in aggregate or for individual videos helps 
marketers understand when a video is effectively reaching its target 
audience (and when it’s not). Marketers are always under pressure to 
show results. Detailed analytics about online videos helps marketers and 
determine which content, offers and locations are most effective for their 
video marketing initiatives. 
4. Don’t Let Technology Get in the Way 
Video marketing. Free pdf download examples Page 2
The technology and terminology surrounding online video such as 
H.264, HMTL5, encoding and codec to name a few, can seem 
overwhelming and complex to the point where marketers avoid online 
video marketing projects altogether or simply use YouTube to host their 
marketing videos. Lack of branding options or detailed analytics are two 
primary reasons not to use YouTube as the primary host of marketing 
videos. Obviously, there is a built in audience at YouTube and it can be 
a good place to post videos to supplement marketing efforts. However, 
do not use them to host videos that are streamed on corporate websites, 
landing pages or in email campaigns. Using an online video platform 
can make deploying Internet videos simple and cost effective plus 
provides corporate branding options and access to detailed analytics not 
available through YouTube. 
5. Reduce, Recycle & Reuse 
In the right creative hands, producing innovative, compelling and 
effective online videos can be done at a low cost using a company’s 
existing marketing assets. Many people naturally assume the process of 
producing a world class online video requires an onsite film crew and 
elaborate production (and the associated costs). That’s simply not the 
case. Many companies have existing marketing assets like logos, 
images, photos and video footage that can be repurposed and combined 
with creative graphics and stock images or videos to create online 
videos. Just leverage the marketing assets that have already been 
internally approved and paid for to communicate your message and 
build your brand through online videos! 
Video marketing. Free pdf download examples Page 3
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Video marketing. Free pdf download examples Page 4
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 5
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6

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Web video marketing tips

  • 1. Web video marketing tips In this file, we share with you all information that related to web video marketing tips such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! We’ve produced hundreds of online videos for clients since our founding in 2007 and learned many valuable video marketing lessons along the way. Below are five tips we believe anyone interested in marketing through online video should consider to help ensure a successful video marketing campaign. 1. It’s All About The Viewer Make it clear to the viewer in the first few seconds why they should watch your video. Immediately spell out “What’s in it for them”. Online videos are a great way to engage potential clients but the key to their effectiveness is to provide immediate value to the viewer. Starting a video by delivering the bottom line message or offer at the beginning greatly increases conversions. Overview videos highlighting the Video marketing. Free pdf download examples Page 1
  • 2. greatness or coolness of brand are much less effective than videos that provide viewers with immediate value (in the form of specific content or an offer). 2. Keep the Core Message (very) Short and Concise Keep the video to 60 seconds or less. Let’s face it, pretty much everyone in your target audience has a very short attention span these days. If you want a message or offer to be heard by a target audience it had better be delivered quickly. The statistics we pull from our video analytics reporting show video viewership drops off consistently and dramatically after 60 seconds. A beautifully designed and produced online video that’s more than a minute long will most likely not been seen in its entirety by the target audience. 3. Measure the Results Like most all online marketing initiatives the analytics gathered from online video viewership can be of tremendous strategic value to marketers. Being able to measure important metrics such as video views, time viewed, traffic sources in aggregate or for individual videos helps marketers understand when a video is effectively reaching its target audience (and when it’s not). Marketers are always under pressure to show results. Detailed analytics about online videos helps marketers and determine which content, offers and locations are most effective for their video marketing initiatives. 4. Don’t Let Technology Get in the Way Video marketing. Free pdf download examples Page 2
  • 3. The technology and terminology surrounding online video such as H.264, HMTL5, encoding and codec to name a few, can seem overwhelming and complex to the point where marketers avoid online video marketing projects altogether or simply use YouTube to host their marketing videos. Lack of branding options or detailed analytics are two primary reasons not to use YouTube as the primary host of marketing videos. Obviously, there is a built in audience at YouTube and it can be a good place to post videos to supplement marketing efforts. However, do not use them to host videos that are streamed on corporate websites, landing pages or in email campaigns. Using an online video platform can make deploying Internet videos simple and cost effective plus provides corporate branding options and access to detailed analytics not available through YouTube. 5. Reduce, Recycle & Reuse In the right creative hands, producing innovative, compelling and effective online videos can be done at a low cost using a company’s existing marketing assets. Many people naturally assume the process of producing a world class online video requires an onsite film crew and elaborate production (and the associated costs). That’s simply not the case. Many companies have existing marketing assets like logos, images, photos and video footage that can be repurposed and combined with creative graphics and stock images or videos to create online videos. Just leverage the marketing assets that have already been internally approved and paid for to communicate your message and build your brand through online videos! Video marketing. Free pdf download examples Page 3
  • 4. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 4
  • 5. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 5
  • 6. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  • 7. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6