codes and conventions

1. CODES AND
CONVENTIONS

2. The logo “CLASH” stands out
significantly to the audience
compared to the rest of the
page. This logo makes it stand
out in both shops and for the
consumer/buyer.
A medium close-up is used for this
photo to make the artist (James
Blake) the main focus as the image
takes up the majority of the cover.
CLASH magazine usually shows the
artist in a simplistic way as shown.
The smaller text is highlighted and
shown in black or red font, this
brings attention to the content and
makes it stand out to the
consumer/buyer. All the text is in
capitals making the text look more
organised.
Different artists and bands are listed
along the bottom of the cover, this
shows the style of the magazine as
well as the audience, target group it is
intended for.
The artists name has been presented in
big bold lettering as to draw attention
and create importance to the artist
shown.
Words such as “free”, “exclusive”
and “new” are shown to create
importance to the magazine,
making it look to the reader as if
it is the only magazine to have
this content. This as a result is
more persuasive to the
consumer/buyer.
The yellow background
creates a fresh and neutral
scene and additionally makes
the cover more vibrant and
recognisable/noticeable
compared to other
magazines.
This makes the reader want to know more,
wanting to know what these tips are, this also
adds onto the magazine having exclusive content.
This is used persuasively to entice and attract
readers.

3. This medium close-up shot of the
artist shows and presents her in a
seductive, inviting manner. This is
reinforcing the idea of Mulvey’s
idea of the male gaze. By showing
her to be using her thumb as a
phallic object/ representation, this
would appeal to a male audience.
Even though the magazine logo is hard to see due
to the light coloured background, it is still
recognisable as a CLASH magazine. Even though
the logo does not stand out significantly compared
to the rest of the page, the logo is still shown in
bold mono syllabic text
The artists name has been presented
in big bold lettering as to draw
attention and create importance to
the artist shown.
The pink colour used for
the background creates a
subtle seductive look and
feel to the magazine. The
pink also works well with
the main focus of the artist
as it brings more focus on
the subject matter.
They let the reader know
as to the content of the
issue with “the fashion
issue” written. The choice
of colour for these smaller
texts is also hard to see
with the background
colour. Underneath this is
listed a variety of different
artists, this shows the style
of the magazine as well as
the audience, target group
it is intended for.
the model/artist is shown to be laying on top of a
variety of fabrics/clothing. This also shows that the
magazine is to contain content on fashion as shown in
writing above.

4. The logo “CLASH” stands
out significantly to the
audience compared to
the rest of the page. This
logo makes it stand out
in both shops and for the
consumer/buyer. Even
though the font used is
different to the usual, it
is still recognisable to the
magazine due to its
contents.
The use of words such as
“special”, “biggest” and by
saying it’s warp records 20th
anniversary shows how
exclusive the content is to this
issue. This in turn draws in and
appeals to the
reader/consumer.A close up shot of the
artist (Jay-z) has been
used, showing him in a
neutral manner with no
expression. By showing
him in this way, it
represents him with a no
care attitude.
The use of this statement makes the
consumer want to read more. It
appeals to a specific audience who
want to know. What does the worlds
biggest rap star have to reveal?
This makes the reader want to know more, wanting to know what they
have to say, this also adds onto the magazine having exclusive content.
This is used persuasively to entice and attract readers.
The artists name has been
presented in big bold lettering as
to draw attention and create
importance to the artist shown.