2. Absolute Brighton
Very large title, white
contrasts to black
background
Sans serif font
Title at the top of
the page so the
audience can
easily identify the
name
Audience are given an insight into different articles on
the website. Uses & grats theory of surveillance –
target audience will learn something from these
adverts
Images vary in sizes,
making it interesting
and attracts the
audience
Navigation bar contains loads of different
topics – appealing to a wide variety of
people
Search bar makes it easy for
audience to quickly navigate
around the website – uses &
grats
Image of the front cover links
the audience to the digital
copy, appealing to internet
users who prefer it over having
hard copies.
Gives option for the audience to
subscribe
Brief headings and descriptions
of articles engage the reader and
creates enigmas (Barthes)
3. The Bristol Magazine
Logo placed at the top, in the centre of the page
Black, bold sans serif font makes the words stand out
Social media
link, encourages
audience to
keep updated in
between issues
Drop down bars when you scroll
over them, informing the reader
about different articles, uses &
grats
Search bar, common convention – creates ease for the
reader
Short insights about
the articles, makes
the audience want to
read on - Barthes
4. The Cheshire Magazine
More image based than other
websites I’ve looked at
Black and white colour
theme with colourful images
Slideshow of different images that
take up the majority of the page
with minimal text
Magazine logo visible on
every page of the website,
creates brand awareness
Search bar, common convention
Suggests that they prioritise the
aesthetics over informing readers,
could reflect the more ‘upper class’
target audience
5. VIVA Manchester
Social media links – reflects VIVA’s young (25-34 yr old)
audience, and enables them to stay updated between issues
Sign up to VIVA newsletter, another option to stay updated,
perhaps for older readers who don’t use social media
Black, white and grey
house style with
colourful pictures
Short insights of
articles, with a ‘read
more’ option – very
common convention
Magazine logo –
creates brand
recognition
Search bar, very common convention
Scroll bar, so the reader
can scroll until they find
something that interests
them
6. Common conventions of the title
- Same font as the masthead, creates brand awareness
if people see the same font a lot.
- Capital letters, contrasting colours to the background
making the title easy to read
- Placed in big font at the top of the magazine pages
Common conventions of the navigation bar
- All navigation bars are placed at the top of the
website pages
- Basic colours, in order to easily match with
images etc. on the page
- Nav bar helps reader to easily navigate around
the website and easily find what they’re looking
for by clicking on the topic that interests them.
- Titles are short and easy to read
- Popular titles are food, music, homes, health,
lifestyle, entertainment
7. Common conventions of the articles
- Articles are advertised with images and a
short sentence to intrigue the reader and
make them want to read on, Enigmas –
Barthes
- Images seem quite heavily edited, to catch
the readers eye
- These features link the website to the hard
copy of the magazine as they are the same
articles, in order to appeal to people who
prefer digital copies – this is a convention I
will be using in my magazine
