Santosh Mathew is a highly experienced media buyer professional with over 19 years of experience in branding strategies, purchasing, and multimedia technologies in national and international markets. He is currently working as a Media Manager at MCN/Magna since 2005 where he handles tasks such as media campaign creation, client relationship management, media buying, and quality assurance. Prior to his current role, he worked as a Media Buyer at Optimedia from 1996 to 2005 where he was responsible for media purchasing, client relations, research, and campaign management. He has a Bachelor's degree in Commerce from India and a Master's degree in Marketing from India as well.

1. Santosh Mathew
P.O. Box 73612 Dubai UAE
Home: 009716-5730945
Cell: 0097155-2302307
Email: santoshmathew70@gmail.com
Career Profile:
A highly talented and skilled media buyer professional with more than Nineteen years of
experience in the mentioned field. Expertise in branding strategies in national and
international markets. Experience in purchasing, strategic positioning and multimedia
technologies. Looking for a challenging position to utilize my skills and proficiency in a
well established organization.
Professional strengths:
 Possess excellent communication skills and a pleasing personality
 In-depth knowledge of media space and developing media technologies
 Ability to maintain good relationship with clients and suppliers
 Sound knowledge of print advertising, electronic media, outdoor, quality
assurance and imaging technologies
 Familiar with international market strategies and corporate communications
 Ability to work under pressure
 In-depth knowledge of negotiation techniques and multi channel media
distribution
 Well founded marketing and purchasing experience
 Possess analytical and creative skills
Professional Experience:
MCN / Magna
2005 till date
Media Manager
 Created and produced media campaign that will effect market clients' messages
to the buying public
 Worked with well-established clients like Unilever Middle East
 Handled the tasks of researching and delivering media campaigns for Unilever.
 Administered multi-media buying
 Analyzed, executed and optimized Print, TV, Radio, Outdoor

2.  Identified and executed written agreements with scalable, cost-effective and
targeted media source
 Oversaw quality assurance, clients relations and corporate communications
 Reviewed branding strategies, negotiated purchasing terms and selected quality
print, electronic and television media
Optimedia
1996 till 2005
Media Buyer
 Responsible for assisting media buyers with purchase of media space
 Handled the tasks of generating insertion orders, sending out creative, and
confirming ad space and receipt of creative
 Responsible for building rapport and maintaining good relationships with clients
and vendors
 Worked closely with the sales team to understand customer needs in order to
ensure correct newspaper placement
 Responsible for preparing client billing for media placement
 Resolved issues related to incorrect creative, headline changes, rate negotiation
and placement dates
 Conducted research, accurate rate collection and determination, order
generation, database management, ad run confirmations and ad copy trafficking
to ensure successful advertising campaigns
 Responsible for maintaining efficient and extensive filing systems
Educational Summary:
 Bachelor degree B Com. Done from India
 Master in marketing Done from India
Personal Details:
 Name: Santosh Mathew
 Date of Birth: 20/02/1970
 Employment Status: Single
 Relationship status: Married
Reference:
Available on request