1. Personal Profile<br />Final year master’s student with three years professional experience in creative communications and project management. Seeking to advance a career in music marketing where I can best utilize my knowledge of promotions and campaign development. <br />Professional Experience<br />Public Relations Coordinator, BET Networks, California, Jul 2008 – April 2010<br />Pitched editors of national and local media outlets on a daily basis to garner press for current and upcoming shows. This resulted in exceeding goals and maintaining a positive image of the network<br />Developed, maintained and tracked the budget for public relations strategies for 4-5 television series per quarter.<br /> <br />Coordinated onset and studio photography for marketing assets. This involved hiring photographers, communicating the types of shots needed, reviewing photos, and recommending shots for online campaigns and promotional assets. <br />Assisted in pre and post show event coordination for BET Awards, Soul Train Awards, BET Honors, Celebration of Gospel, and Hip Hop Awards. This included finalizing venue contracts, distributing media and celebrity invites, securing photographers and caterers, and generating excitement by securing pre show coverage in top tier media. Post show responsibilities include evaluating pr activates by researching the frequency and penetration of media mentions. <br />Managed 3-4 department interns by assigning pr duties, conducting weekly development meetings, and monitoring progress. <br />Associate, Stearns Johnson Communications, California, May, 2007 - Mar, 2008 <br />Managed client and public relations campaigns for 3-4 accounts by building relationships with key media, tracking budgets, staying abreast on industry trends and seeking new ways to gain media impressions for each client. <br />Actively seeked new business opportunities through online research on recently financed start-ups and through reading technology trade publications on a daily basis. <br />Participated in client pitches by providing insights into the target audience, recommending strategic messaging and positioning, and identifying media outlets that could be pitched story ideas to. This helped expand the company into different sectors such as mobile communications and online gaming. <br />Ensured award nominations for clients which helped increase brand awareness by writing client mission statements, compiling prominent media clippings and presenting the competitive advantage of the companies to the award committee.<br /> <br />PR Assistant, Namco Bandai Games, California, Aug, 2006 - May, 2007 <br />Coordinated interactive game previews which involved liaising with the marketing department to ensure promotional assets, contacting venues to secure a location, and sending creative media kits to top tier editors to generate excitement for upcoming game launches. <br />Assisted PR Manager in pitching game reviews to online and print publications. <br />Education<br />MA Marketing Communications and Advertising, Kingston University, Sept 2010 – Nov 2011<br />BA Public Relations, San Jose State University, California, Aug 2002 – Dec 2006 <br />Technical Skills<br />Microsoft Office, Social Media Savvy, Cision Media Source, FileMaker Pro, Vocus PR, Lexis Nexis, SPSS<br />Professional Development <br />Institute of Direct Marketing Summer School Graduate, July 2011<br />Selected as a participant in a week-long intensive training and learning session in direct and digital marketing. Through workshops, agency visits, presentations, and networking events, participants gained an in-depth knowledge and professional training development into the field of digital and direct marketing.<br />Community Involvement<br />Volunteered at the Los Angeles Midnight Mission, by providing food for the homeless (2010)<br />Volunteered for Operation Gratitude where I organized care packages that were sent to the US troops in Iraq (2009)<br />References<br />Available upon request <br /> <br />