What is content marketing? How does it increase your following, improve your SEO, and help you achieve your business objectives as a musician (or as a small business)? What is content? How do you create it? How can you share it best on Twitter?

1. #TwitterSmarter Webinar
Content Marketing With Twitter
Host: @MadalynSklar
With: Solveig Whittle
@ShadesOfSolveig

2. Agenda
• Content Marketing Basics
• Creating Content
• Ensuring Content Marketing Success
• Promoting Your Original Content on Twitter
• Examples
• Wrap Up Summary Takeaways
• Q&A

3. How Content Marketing Works
• Entertain
• Inform
• Be useful
• Establish relationships
• Establish authority
• Express yourself
• Develop your brand

4. Putting You On The Map And Building
Followers
Image by Alexis Wilke, Wikimedia

5. CREATING CONTENT

6. Everything Is Content

7. Express Your Personality and Interests

8. Share Other People’s Content
“A content
curator cherry-
picks the best
content that is
important and
relevant to share
with their
community. ” -
Beth Kanter

9. ENSURING CONTENT MARKETING
SUCCESS

10. Visual Content Rules
• People have a 7 second
attention span
• A goldfish has 8 seconds
• Visual content has 94 %
more shares
• Faster processing
• Visual rules mobile and
mobile rules the
internet
Source: Steemfeed.com and Social Media Today

11. Storytelling Is Compelling

12. Emotion

13. Have A Cause

14. Consistency

15. Make Creating Content Fun

16. SHARING YOUR ORIGINAL
CONTENT ON TWITTER

17. Time Link Shares

18. Tag Others

19. Ask for Retweets and Say Thanks

20. Retweet Those Who Share

21. Resend Your Link

22. Twitter Chats and Content Marketing

23. Share On Relevant Chats

24. Use Subject Hashtags
• #newmusic
• #indiemusic
• #MM
• #SeattleMusic
• #pianomusic
• #folkmusic
• #hardrock
• #guitar
• #newage
• #TwitterSmarter
No more than three
hashtags per tweet, please

25. Schedule Tweets
• Hootsuite or Buffer
• Depends on goals… and personal or
business style
• Don’t “set it and forget it” in a crisis
• Set expectations for engagement
• Weekends, evenings, overnight
• Remember, Twitter is a global network!

26. Track Referrals To Your Website

27. Example: Barleycove Band

28. Example: Elizabeth Pope

29. Example: Diabolical Machines

30. Wrap Up

31. TwitterSmarterClass.com
Use my special code for FREE consult!

32. #TwitterSmarter Webinar
Content Marketing With Twitter
Host: @MadalynSklar
With: Solveig Whittle
@ShadesOfSolveig