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Leveraging Social Media for Your                   Business5th Annual Gift & Prepaid Retreat CanadaJune 7, 2012Marilyn Kay...
CONNECTED Consumers
CONVERSATION not Broadcast
COMMUNITY not Campaigns
Social SHARING on THEIR TERMSImages: FreeDigitalPhotos.net
LISTEN UP            Image: FreeDigitalPhotos.net
Brian Solis,The Altimeter Research Group
In Other Words....• Timely, responsive Customer Service• Deals• Entertainment and Inspiration to Share• Informative and Us...
Be WHERE your customers need you,        WHEN they want you.• Twitter• Facebook• LinkedIn• Google+• YouTube• Pinterest
PREPARE. COMMIT. INTEGRATE
30.5 million likes300, 000 talking5.2 million visited page
Anatomy of a Missed Opportunity
now nearly32,000 views
Missed Opportunity
What Ikea could have done
MANAGE
MEASURE More than Likes
• Be ALERT
• Be ALERT• COMMIT to the Long Term
• Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business
• Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business• ENGAGE on Your Customer’s Terms
• Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business• ENGAGE on Your Customer’s Terms• FOLLOW TH...
• Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business• ENGAGE on Your Customer’s Terms• FOLLOW TH...
Marilyn KayCEO and Foundermarilyn@triskeleconsulting.comhttp://triskeleconsulting.comTwitter: @triskeleweb
Leveraging Social Media
Leveraging Social Media
Leveraging Social Media
Leveraging Social Media
Leveraging Social Media
Leveraging Social Media
Leveraging Social Media
Leveraging Social Media
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Leveraging Social Media

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How to use and integrate social media into your business.

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Leveraging Social Media

  1. 1. Leveraging Social Media for Your Business5th Annual Gift & Prepaid Retreat CanadaJune 7, 2012Marilyn KayCEO and Founder
  2. 2. CONNECTED Consumers
  3. 3. CONVERSATION not Broadcast
  4. 4. COMMUNITY not Campaigns
  5. 5. Social SHARING on THEIR TERMSImages: FreeDigitalPhotos.net
  6. 6. LISTEN UP Image: FreeDigitalPhotos.net
  7. 7. Brian Solis,The Altimeter Research Group
  8. 8. In Other Words....• Timely, responsive Customer Service• Deals• Entertainment and Inspiration to Share• Informative and Useful Content
  9. 9. Be WHERE your customers need you, WHEN they want you.• Twitter• Facebook• LinkedIn• Google+• YouTube• Pinterest
  10. 10. PREPARE. COMMIT. INTEGRATE
  11. 11. 30.5 million likes300, 000 talking5.2 million visited page
  12. 12. Anatomy of a Missed Opportunity
  13. 13. now nearly32,000 views
  14. 14. Missed Opportunity
  15. 15. What Ikea could have done
  16. 16. MANAGE
  17. 17. MEASURE More than Likes
  18. 18. • Be ALERT
  19. 19. • Be ALERT• COMMIT to the Long Term
  20. 20. • Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business
  21. 21. • Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business• ENGAGE on Your Customer’s Terms
  22. 22. • Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business• ENGAGE on Your Customer’s Terms• FOLLOW THROUGH with Your Customers
  23. 23. • Be ALERT• COMMIT to the Long Term• INTEGRATE Social Media into Your Business• ENGAGE on Your Customer’s Terms• FOLLOW THROUGH with Your Customers• Continually IMPROVE
  24. 24. Marilyn KayCEO and Foundermarilyn@triskeleconsulting.comhttp://triskeleconsulting.comTwitter: @triskeleweb

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