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SMX Social Media eBay

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SMX Social Media eBay

  1. 1. Viral marketing with Jordan Koene – Head of Global Content SMX Social Media Marketing 2011
  2. 2. Started as an Experiment…
  3. 3. Building on Initial Success… • Within 3 months: ½ million unique visitors • Find outlets to share your story • Build blogs to support reach eBay Motors Blog eBay Collectables Blog eBay Ink Blog eBay-Stories
  4. 4. Motors Data + Targeted Story
  5. 5. Creating a Support System… • Support from other teams PR Social & Marketing Charity – Good Cause • Seasonal and Holiday Events • High Profile Sites • Mega Reach Win Big or Nothing at all…
  6. 6. Seasonal Events = Timing
  7. 7. Good Causes Make Great Stories
  8. 8. Going Global… • Not simple• Understand your audience • Use Global Partners
  9. 9. Mobile Data & UK Government?
  10. 10. Hitting the Home Runs… • Use Popular Trends • Partner before creating • Build relationships • Don’t be selfish• Share data with a bigger view in mind…
  11. 11. Video Game Blog + eBay Stats
  12. 12. Everyone Loves Gold
  13. 13. Thank you!

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