1. Mass Media Lesson Objectives To define ‘Mass Media’, ‘New Media’ and ‘The Press’ To analyse broad media problems KEYWORDS: Mass Communication Technological Change Do Now Names on book My name: Ms Jackson Tutor group

2. To define ‘Mass Media’, ‘New Media’ and ‘The Press.’

3. Newspapers and Magazines The Press

4. New Media

5. Why do people watch TV? Why do people use the internet?

6. History of Audio formats 1895

7. History of Audio formats 1948

8. History of Audio formats 1962

9. History of Audio formats 1963

10. History of Audio formats 1978

11. History of Audio formats 1982

12. History of Audio formats 1991

13. History of Audio formats 2001

15. What are the mass media? Complete the following table, by inserting the words into the correct column Video games Magazines Internet Mobile phones Newspapers Digital radio Radio Cinema DVDs Books TV Cable and satellite TV

16. 1) Why do some sociologists argue that the development of communication is the most important agency of social change?

17. To analyse broad media problems

18. ‘Hyperreality’ ‘an alternative reality based on the individual’s experience of the mass media’ ‘Alienated’ ‘people who feel ‘isolated’ from others often begin to place great value on what they see on TV/internet.

19. ‘Culture of Simulation’ ‘A virtual world that becomes more important to the individual than their day-to-day lived experience.’ http://www.youtube.com/watch?v=MXQozTxQSiE&feature=related matrix clip

21. Task: Activity box 123 What does the term ‘interactivity’ mean? How is it used with TV programmes? Activities on pg 125

22. Plenary WWW EBI

23. The Hypodermic Model