The document examines trends in newspaper readership and content in the UK. It provides data showing that newspaper readership declined significantly between 1983 and 2006, with the percentage of adults who regularly read a daily morning newspaper falling from 77% to 50%. Popular newspapers saw a larger decline in readership over this period (57% to 33%) compared to quality newspapers (10% to 12%). The document also instructs readers to analyze and compare the content and readership of different newspaper types.