Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

New Media Vs Traditional Media


Published on

Is new media posing a challenge to traditional media?

This screencast is part of the New Media module for an MA in Public Relations course.

Published in: News & Politics, Business
  • Login to see the comments

New Media Vs Traditional Media

  1. 1. Is new media posing a serious challenge to traditional media? L.Omariba MA Public Relations University of Westminster
  2. 2. NEW MEDIA
  3. 3. <ul><li>Effectiveness or the weight of various earned media tactics in the current environment. </li></ul><ul><li>Red hits have the most impact, while the long tail (yellow) still makes up half the marketplace. </li></ul>The Public Relations Long Tail
  4. 4. New media ecosystem <ul><li>Online communities discuss and extend the stories created by mainstream media. </li></ul><ul><li>These communities also produce participatory journalism, grassroots reporting, annotative reporting, commentary and fact-checking, which the mainstream media feed upon, developing them as a pool of tips, sources and story ideas. </li></ul>
  5. 5. Web 2.0 map <ul><li>PR 2.0 is inspired by web 1.0 </li></ul>
  6. 6. <ul><li>Many people now tend to search for information on internet. </li></ul><ul><li>New media is rapidly becoming mainstream across the world </li></ul>
  7. 7.                                                                      Social Media Press Release Template by Todd Defren - Shift Communications “ Traditional press releases do not seem to work these days,” says Todd Defren, Principal of SHIFT Communications and father of Social Media Release.
  8. 8. Blogs <ul><li>BENEFITS </li></ul><ul><li>Offers low cost web authoring. </li></ul><ul><li>Fastest way to publish </li></ul><ul><li>Publish from anywhere </li></ul><ul><li>interactive </li></ul><ul><li>Also, blogs offer most of the benefits </li></ul><ul><li>of more expensive traditional content </li></ul><ul><li>management systems: </li></ul><ul><li>for instance, </li></ul><ul><li>One can easily output content through templates in multiple formats. </li></ul><ul><li>The system manages archiving, organization, categorization, and publishing automatically. </li></ul><ul><li>Freeness to set permissions over who can create or edit content. </li></ul><ul><li>Blogs can integrate with your existing website and other applications </li></ul><ul><li>Number of bloggers worldwide = 184 million. </li></ul><ul><li>Source: Universal McCann finds: (March 2008 </li></ul>
  9. 9. Newspapers and magazines readership decline Online sources for news are booming
  10. 10. <ul><li>Consumption of online news continue to grow </li></ul><ul><li>Print news declines while online news grows in the U.S </li></ul>Source: 2008 survey, Pew Research Center for the People and Press Key News Audiences Blend Online and Traditional Sources
  11. 11. Source: 2008 survey, Pew Research Center for the People and Press <ul><ul><li>Overall, 37% of public get news online. </li></ul></ul><ul><ul><li>35% of internet users went online at least three days a week. </li></ul></ul>Key News Audiences Blend Online and Traditional Sources
  12. 12. Social media and networking: A global phenomenal social-media-usage-world-map-2008
  13. 13. New media Vs Traditional <ul><li>Things to have in mind: </li></ul><ul><li>Accessibility </li></ul><ul><li>Cost effective </li></ul><ul><li>Lifespan </li></ul><ul><li>Knowledge </li></ul><ul><li>Active producers of content </li></ul><ul><li>Interactivity </li></ul>
  14. 14. <ul><li>THANK YOU. </li></ul>