Old vs New Media

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a talk "Old vs New Media: Overview" by Evgeny Morozov given at Reporting EU Integration seminar in Prague, Nov2007

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Old vs New Media

  1. 1. Old Media vs New Media by Evgeny Morozov delivered at Reporting EU Integration seminar organized by Transitions Online Prague, November 21/2007
  2. 2. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  3. 3. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  4. 4. Outline <ul><li>Problems with Old Media </li></ul><ul><li>Will “new media” save or destroy “old media”? </li></ul><ul><li>Is it old vs new or old AND new? </li></ul><ul><li>Are we in this together? </li></ul><ul><li>Tomorrow’s media: what is it like? </li></ul>
  5. 5. Trust in “Old Media” is falling Source : State of the News Media, Project for Excellence in Journalism, February 2007 (applies to most following slides as well)‏
  6. 6. Average Circulation is Falling
  7. 7. Average Viewership is Falling
  8. 8. Average Ratings Are Falling
  9. 9. Local wins over national/international
  10. 10. Bureaus are closing down
  11. 12. People read news online
  12. 13. Young people go digital
  13. 14. “ Monopolies” disappear
  14. 15. Growing misinformation
  15. 16. Too little attention; too many mistakes
  16. 18. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  17. 19. What Media for Digital Natives?
  18. 23. hj
  19. 24. l
  20. 30. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media (as they see it)‏ </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  21. 31. about <ul><li>435 senior news executives from around the world answered the Newsroom Barometer (there are 10,000 daily newspapers worldwide). These included editors-in-chief (45%), managing editors (17%) and other types of news executives across the board. </li></ul>
  22. 32. What best describes your view of online / new media journalism and its role in your community?
  23. 33. Because of the possibility to interact with readers online, it has been said that: &quot;News is no longer a lecture, it is a conversation&quot; (Dan Gillmor). How do you view the effects of this phenomenon on quality journalism? 2007 Newsroom Barometer, World Editors Forum and Reuters
  24. 34. Do you think that the majority of news (print and online) will be free in the future?  2007 Newsroom Barometer, World Editors Forum and Reuters
  25. 35. Overall, how optimistic are you about your newspaper's future? 2007 Newsroom Barometer, World Editors Forum and Reuters
  26. 36. Looking 10 years into the future, what will be the most common way of reading the news in your community?  2007 Newsroom Barometer, World Editors Forum and Reuters
  27. 37. Over the next 10 years, do you think that the quality of journalism is going to: 2007 Newsroom Barometer, World Editors Forum and Reuters
  28. 38. If you had to invest in editorial quality, what would you do first in the newsroom?
  29. 39. If you had to invest in editorial quality, what would you do second in the newsroom?
  30. 40. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  31. 41. … but, first, how “new” is it?
  32. 42. For example, that’s “new media” in the 70s...
  33. 43. Fanzines & Zines: great examples User-Generated Content (UGC)‏
  34. 44. Self-published Samizdat Counterculture Low Budget Self-expression/not $$$ DIY Community Easy to produce Low barriers
  35. 50. DIY: from counterculture to mainstream
  36. 52. The crucial difference is that readers/producers of pamphlets or zines were POORLY and RARELY connected
  37. 53. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  38. 55. % of Population Going Online Source: State of the News Media 2007
  39. 56. Internet is getting more widespread
  40. 57. ...and better
  41. 58. … and different
  42. 61. As a result, thousands of new social Web services have appeared
  43. 69. Facebook penetration by country
  44. 70. WordPress
  45. 75. Sign-ups for Second Life
  46. 76. Technorati
  47. 81. Results?
  48. 83. Result #2
  49. 84. Result # 3
  50. 85. Result #4
  51. 86. Result #5
  52. 87. “ Our audience can help us [professional journalists] better understand the issues and phenomena we are writing about. Readers can share facts that we do not know. They can add nuance and context. They can ask additional questions. And, of course, they can tell us when we are wrong » Dan Gillmor
  53. 88. « People without professional journalistic training will use modern technology to create, improve and check on traditional media” Mark Glasser “ Citizen journalists are who people formerly known as the audience» Jay Rosen
  54. 91. Outline <ul><li>Problems with Old Media </li></ul><ul><li>New audience needs </li></ul><ul><li>Future of traditional media </li></ul><ul><li>The old-new citizen journalism </li></ul><ul><li>Sociotechnological Web revolution </li></ul><ul><li>How are traditional media embracing new media? </li></ul>
  55. 92. Old vs New
  56. 93. Old+New=Social Media
  57. 102. Самые важные навыки для онлайн-журналистов
  58. 107. Candidates matrix
  59. 117. FT PREDICTIVE MARKETS
  60. 118. FORBES ORG CHARTS
  61. 119. Radio Open Source
  62. 120. Rough Cuts
  63. 121. Rough Cuts
  64. 122. Rough Cuts cont
  65. 124. News To Me
  66. 129. BBC in Urdu
  67. 131. Freakonomics/New York Times
  68. 132. TreeHugger/Discovery Channel
  69. 133. World Hum/ Travel Channel
  70. 135. New York Times Quiz / Facebook
  71. 136. WP Political Barometer / Facebook
  72. 137. facebook/conde nast
  73. 138. Time/Facebook
  74. 139. Reason covers
  75. 142. Maramushi screenshot `
  76. 143. News.com
  77. 148. sphere.com / TIME
  78. 149. Us today widgets
  79. 150. NYT: accepting photos on the city blog
  80. 151. The Economist/audio edition
  81. 152. disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed – apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)

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