Lindsay Listanski presented on Coldwell Banker's integrated social media campaign to promote adopting dogs. The campaign for their "Homes for 20,000 Dogs" initiative around the Academy Awards included a commercial, behind-the-scenes videos, photos and adoption promotions on social media. The soft launch reached 3 million views, far exceeding the goal of 150k. Their integrated social strategy helped increase video views, adoptions and community engagement across platforms. Listanski emphasized that winning requires an integrated, team approach across all departments to social media, similar to how all players must work together to win a championship.