Innovation socialization gamification_cl2016
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PCMA Convening Leaders 2016 presentation. Includes tips to easily add gamification and socialization to your event ... and how to get more money to pay for it.
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Innovation socialization gamification_cl2016
- 1. Innovation, Socialization & Gamification On a Dime
- 2. Judy Anderson Director, Meetings & Travel at GameStop
- 3. #pcmaCL @JudyRAnderson • Not a presenter! • Gen X’er planning for Millennials • Lean & Mean team Say hi to Noelle, Samantha & Katie • GameStop! Who am I?
- 4. #pcmaCL @JudyRAnderson Who is GameStop? A global multi-channel video game, consumer electronics and wireless services retailer with more than 6,600 stores worldwide. GameStop makes the most popular technologies affordable and simple.
- 5. #pcmaCL @JudyRAnderson ‣ 4500 Store Managers • 80% male • 24-30 yrs ‣ 500 DMs & RDs ‣ 200 Corporate ‣ 2,000 Vendors ‣ 1,500 Tech Brands ‣ 3,000 Consumers Who is our attendee?
- 6. #pcmaCL @JudyRAnderson • Lean team • Tight budget • Need more $$ … Sponsorships • Engaging our attendees • Appeal to the Millennials ‣ New & Innovative ideas What’s our challenge?
- 7. #pcmaCL @JudyRAnderson Innovation will happen! (hard trend) Reinvention is up to you … (soft trend)
- 8. #pcmaCL @JudyRAnderson Easy Reinvention ‣ Find the program formula that works best for your attendees! (consistency promotes confidence) ‣ Commit to at least 5 GOOD changes! ‣ Survey responses ‣ Create an “under cover” feedback focus group ‣ ALWAYS ask, “How can I apply this to my show?”
- 9. #pcmaCL @JudyRAnderson Social Media Excite Engage Empower Creative Savings Vendor Love Pivotal to Reinvention
- 10. #pcmaCL @JudyRAnderson Pivotal to Reinvention Social Media Excite Engage Empower Creative Savings Vendor Love
- 11. #pcmaCL @JudyRAnderson Facebook, 36% Twitter, 20% Pinterest, 15% Email, 16% Google, 6% Tumblr, 2% Other, 6% Business Insider Intelligence Social-Generated E-Com Revenue
- 12. #pcmaCL @JudyRAnderson 1. Identify what you want to accomplish via social media 2. Figure out where your customers are Gamers love Twitch! 3. Keep the content flowing - post regularly & relevant 4. Play it cool – don’t self promote (80/20 rule) 5. Participate in trending hashtags to gain wider exposure 10 Ways to Socially Sizzle
- 13. #pcmaCL @JudyRAnderson 6. Give your posts more pizazz – include pictures, videos and links 7. Give something away often – have contests 8. Tag fans in photos 9. Hashtag on everything!!! 10. Consolidate with a Multi Channel Social Tool (HootSuite, Shoutlet, Sendible) TIP: Keep on top of your social data (and customer insights) with a social media analytic tool like Shoutlet or Socialbaker 10 Ways to Socially Sizzle
- 14. #pcmaCL @JudyRAnderson Create Social Opportunities Step N Repeat Cool Visuals Green Screens Hoards of Zombies!
- 15. #pcmaCL @JudyRAnderson Graffiti Wall Create Social Opportunities
- 16. #pcmaCL @JudyRAnderson Social Media Excite Engage Empower Creative Savings Vendor Love Pivotal to Reinvention
- 17. #pcmaCL @JudyRAnderson Customize sponsorships 4 3 2 1 Vendor site visits Vendor networking events Share the social responsibility Show Sponsors Some Love
- 18. #pcmaCL @JudyRAnderson Social Media Excite Engage Empower Creative Savings Vendor Love Pivotal to Reinvention
- 19. #pcmaCL @JudyRAnderson Excite! Engage! Empower! Gamification 4 3 2 1 Random acts of fun Attendee input Philanthropic & green efforts
- 20. #pcmaCL @JudyRAnderson Integrating game dynamics into your site, service, community, content or campaign in order to drive participation Gamification
- 21. #pcmaCL @JudyRAnderson ‣ An event app with a leaderboard ‣ Add your sessions to Foursquare ‣ Create a Buzz Board: give props to members creating the most buzz ‣ Give ribbons/prizes for checking-in at stations ‣ Gaming, fun and engagement during arrivals, down time & expo Gamification
- 22. #pcmaCL @JudyRAnderson ‣ Sales Contest! Celebration lunch or electronics ‣ General Session Host Contest ‣ T-shirt Design Contest ($2 goes to philanthropy) ‣ Video Contest (free videos for you!) ‣ Photo Contest (socialize the photos) Gamification
- 23. #pcmaCL @JudyRAnderson Random Acts of Fun
- 24. #pcmaCL @JudyRAnderson ‣ Music selection by attendees ‣ Menu selection by attendees ‣ Text to screen during general sessions ‣ Audience response during general sessions Give specific credit everywhere you can! Attendee Input
- 25. #pcmaCL @JudyRAnderson ‣ How can you give back? ‣ Raffle drawings as a fundraiser ‣ Ronald McDonald House 10 sponsored attendees Photos shown during general sessions ‣ Go Green page: how to be green at work ‣ Green Event page: the event’s green efforts Philanthropic & Green
- 26. #pcmaCL @JudyRAndersonResults Excite Engage Empower Social Media Vendor Love Pivotal to Reinvention
- 27. #pcmaCL @JudyRAnderson What did we spend? $3,000 $5,000 $10,000 $10,000 $6,000 $2,000 $8,000 $2,000 $15,000 $4,000 $2,000 Chart Title Photo Green Screen Step & Repeat Entertainment Vendor Reception Sponsored Giving Random VIP area App with Game Tournaments Text to Screen Grafetti Wall Autograph Wall $67,000
- 28. #pcmaCL @JudyRAnderson Prizes, gifts & gift cards … Amex points Creative Savings Amount Element $4,000 Group comp flights for staff $10,000 Cancel build-outs and moved to inside room $13,500 Purchased projectors (30 rooms at $450) $300,000 Service Vendor Sponsorships $1,050,000 $30 Gift Cards instead of $100 Dinners (saved $70 x 5000 attendees x 3 nights) $300,000 Custom Menus ($10 p/meal x 2 meals x 5000 attendees x 2 days)
- 29. #pcmaCL @JudyRAnderson What’s your Great idea? JudyAnderson@GameStop.com
- 30. #pcmaCL @JudyRAnderson Thank you for participating! Please complete your session evaluation in the mobile app. Did you scan your badge? This is for CEU credits and also helps PCMA develop education for YOU. Thank you!