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The future of Social
Media
Augie Ray
Director of Social Media Strategy
The future of
Social Media
isn’t media
Trend
# 1
The future of
Social Media
is business
Trend
# 1
The future is business Trend
# 1
The future is business Trend
# 1
1999: 0%
2012: 5.4%
The future is business Trend
# 1
OLD
They: Sell
You: Buy & Own
The future is business Trend
# 1
NEW
They: Own
You: Rent
The future is business Trend
# 1
FUTURE
You: Own
& Rent
The future is business Trend
# 1
"If the people formerly known as consumers begin consuming 10% less and peering 10% more, the
effect on margins of traditional corporations is going to be disproportionately greater, which means
certain industries have to rewire themselves, or prepare to sink into the quicksand of the past.” -
Umair Haque, The New Capitalist Manifesto, Harvard Business Press
The future is business Trend
# 1
The future is radically
transparent
Trend
# 2
The future is
radically transparent
Trend
# 2
The future is
radically transparent
Trend
# 2
The future is
radically transparent
Trend
# 2
But
what
about
you?
The future is
radically transparent
Trend
# 2
What does
peer-to-peer
mean?
229
52,441
Photo credit: http://www.flickr.com/photos/span112/3978507677/
• Friends of…
• Rarely posts bad behaviors
• Suspended license for 90 days in 1983
• Credit score…
@augieray New York, NY
Director of Social Media at Prudential. Former social
media leader at @USAA & @Forrester. Pet lover.
Pianist. Fan of Walt Disney & Frank Lloyd Wright.
The future is
radically transparent
Trend
# 2
Social graph
Location
Posts
Driving record
Credit score
Party Gal!!!
@PartyGal88 The Ether
Always lookin’ for a good time; hate
haters; not so good w/ mornings…or
afternoons. Fightin’ for Ur right to Party!
OR
Photo credit: http://www.flickr.com/photos/danielmorris/2852225743/
The future is
serendipitous
Trend
# 3
The future is serendipitous Trend
# 3
“What we're really doing is
building an augmented
version of humanity, building
computers to help humans do
the things they don't do well
better.”
The future is serendipitous Trend
# 3
The future is serendipitous Trend
# 3
It’s only creepy until
it’s not
The future is serendipitous Trend
# 3
MobileTech
Where&When
Photo credit: http://www.flickr.com/photos/chilledsalad/2110496081/
WhoYou’re
With
Photo credit: http://www.flickr.com/photos/ishootforaliving/4650238566/
Others’Ratings
Photo credit: http://www.flickr.com/photos/littlelila/5399533272/
YourPast
Ratings
The future is serendipitous Trend
# 3
The future is serendipitous Trend
# 3
Best fish?
Best service?
Best for kids?
Most
romantic?
Best value?
Where are my
friends?
Rated best by
people like me?
Rated Highest
The future is serendipitous Trend
# 3
Not….
sushi?
Most
romantic?
Rated best by
people like me?
Rated Highest…for
clam chowder
The future is serendipitous Trend
# 3
Not….
14 years old?
Best value?
Where are
my friends?
Best for kids…
5 years old?
The future is serendipitous Trend
# 3
360° View
How to prepare for the future
Trust Experiment
Photo credits: Mike Baird, flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/
Thank You
Augie Ray
@augieray
http://ExperienceTheBlog.com
“The future belongs to those who see the
possibilities before they become obvious.” -
John Sculley, Former CEO of Pepsi & Apple

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  • 1. The future of Social Media Augie Ray Director of Social Media Strategy
  • 2. The future of Social Media isn’t media Trend # 1
  • 3. The future of Social Media is business Trend # 1
  • 4. The future is business Trend # 1
  • 5. The future is business Trend # 1 1999: 0% 2012: 5.4%
  • 6. The future is business Trend # 1 OLD They: Sell You: Buy & Own
  • 7. The future is business Trend # 1 NEW They: Own You: Rent
  • 8. The future is business Trend # 1 FUTURE You: Own & Rent
  • 9. The future is business Trend # 1 "If the people formerly known as consumers begin consuming 10% less and peering 10% more, the effect on margins of traditional corporations is going to be disproportionately greater, which means certain industries have to rewire themselves, or prepare to sink into the quicksand of the past.” - Umair Haque, The New Capitalist Manifesto, Harvard Business Press
  • 10. The future is business Trend # 1
  • 11. The future is radically transparent Trend # 2
  • 12. The future is radically transparent Trend # 2
  • 13. The future is radically transparent Trend # 2
  • 14. The future is radically transparent Trend # 2
  • 16. The future is radically transparent Trend # 2 What does peer-to-peer mean? 229 52,441
  • 17. Photo credit: http://www.flickr.com/photos/span112/3978507677/ • Friends of… • Rarely posts bad behaviors • Suspended license for 90 days in 1983 • Credit score… @augieray New York, NY Director of Social Media at Prudential. Former social media leader at @USAA & @Forrester. Pet lover. Pianist. Fan of Walt Disney & Frank Lloyd Wright. The future is radically transparent Trend # 2 Social graph Location Posts Driving record Credit score Party Gal!!! @PartyGal88 The Ether Always lookin’ for a good time; hate haters; not so good w/ mornings…or afternoons. Fightin’ for Ur right to Party! OR Photo credit: http://www.flickr.com/photos/danielmorris/2852225743/
  • 19. The future is serendipitous Trend # 3 “What we're really doing is building an augmented version of humanity, building computers to help humans do the things they don't do well better.”
  • 20. The future is serendipitous Trend # 3
  • 21. The future is serendipitous Trend # 3 It’s only creepy until it’s not
  • 22. The future is serendipitous Trend # 3 MobileTech Where&When Photo credit: http://www.flickr.com/photos/chilledsalad/2110496081/ WhoYou’re With Photo credit: http://www.flickr.com/photos/ishootforaliving/4650238566/ Others’Ratings Photo credit: http://www.flickr.com/photos/littlelila/5399533272/ YourPast Ratings
  • 23. The future is serendipitous Trend # 3
  • 24. The future is serendipitous Trend # 3 Best fish? Best service? Best for kids? Most romantic? Best value? Where are my friends? Rated best by people like me? Rated Highest
  • 25. The future is serendipitous Trend # 3 Not…. sushi? Most romantic? Rated best by people like me? Rated Highest…for clam chowder
  • 26. The future is serendipitous Trend # 3 Not…. 14 years old? Best value? Where are my friends? Best for kids… 5 years old?
  • 27. The future is serendipitous Trend # 3
  • 28. 360° View How to prepare for the future Trust Experiment Photo credits: Mike Baird, flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/
  • 29. Thank You Augie Ray @augieray http://ExperienceTheBlog.com “The future belongs to those who see the possibilities before they become obvious.” - John Sculley, Former CEO of Pepsi & Apple