Coldwell Banker International Brochure, Florida

1. We Market Your Property to a Worldwide Audience
Coldwell Banker
®
Coldwell Banker’s worldwide network of 100,000 sales professionals at over 3,300 offices in 50 countries and territories
promotes your home to the international homebuyer.
Coldwell Banker’s Global Network
Aruba Dominican Republic Japan Poland United Arab Emirates
Australia Ecuador Kuwait Puerto Rico U.S.
Bahamas Egypt Lebanon Romania Venezuela
Belize France Malta Saudi Arabia Vietnam
Bermuda Honduras Mexico Singapore Virgin Islands (British)
Canada India (Mumbai only) Monaco South Korea Virgin Islands (U.S.)
Cayman Islands Indonesia Netherlands Spain Includes St. Croix
and St. Thomas
China Ireland Netherlands Antilles St. Kitts/Nevis
Colombia Israel Nicaragua St. Maarten
Costa Rica Italy Panama Turkey
Czech Republic Jamaica Peru Turks & Caicos
As members of FIABCI, the International Real Estate Network,
we’re connected with the world’s original international real estate
association comprised of 5,000 industry professionals in 65 countries.
Fast Facts 1
Snapshot of International Buyers Top 6 Florida Destinations
Purchasing Homes in Florida 1. Orlando . . . . . . . . . . . . . . . . . . . . . 19%
81% pay cash for a home 2. Miami – Fort Lauderdale . . . . . . . . 17%
Paid median price of $180,000 3. Sarasota – Bradenton – Venice . . . . 13%
Top 3 Points of Origin 4. Tampa – St. Petersburg – Clearwater 10%
1. Canada . . . . . . . . . . . . . . . . . . . . . . 36%
2. Europe . . . . . . . . . . . . . . . . . . . . . . 29%
5.
6.
Cape Coral – Fort Myers . . . . . . . . . 9%
Naples – Marco Island . . . . . . . . . . . 5%
Providing You With Worldwide Opportunities
3. Latin America . . . . . . . . . . . . . . . . 16%
Why They are Buying
Top 3 Destinations 1. Vacation homes . . . . . . . . . . . . . . . 50%
1. Florida . . . . . . . . . . . . . . . . . . . . . . 22% 2. Vacation and investment motives . . 24%
2. California . . . . . . . . . . . . . . . . . . . . 12% 3. Investment and rental . . . . . . . . . . 21%
3. Arizona . . . . . . . . . . . . . . . . . . . . . 11%
4. Texas . . . . . . . . . . . . . . . . . . . . . . . . 8%
Open Your Home to the World
Contact a Coldwell Banker Sales Professional Today at FloridaMoves.com
1. e 2010 National Association of Realtors® Profile of International Home Buyers in Florida.
©2011 Coldwell Banker Real Estate LLC. Coldwell Banker®, Coldwell Banker Previews International®, And Previews® Are Registered Trademarks Licensed To Coldwell Banker Real Estate LLC.
An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By NRT LLC. 1689FL_D11/10

2. Florida Leads the Nation in Foreign Homebuyers Internationally Connected 24/7
According to the National Association of Realtors®, 22% of all foreign homebuyers bought a home in Florida in 2010. Coldwell Banker has claimed virtual ownership over the Internet’s most exclusive real estate and is marketing your
Of Florida’s foreign homebuyers, 36% are from Canada, 16% are from Latin America, 15% are from the UK and 14% are property to international buyers every day. The combined worldwide audience for all of the websites on which your
from the remainder of Western Europe. All other foreign buyers are from Eastern Europe and other areas of the world. listing will be marketed exceeds 12 million visitors every day, and continues to grow.
Just like American buyers, many international buyers begin their home search on the Web, using search engines like Google.
Percent of Foreign Homebuyers by Country of Origin We already dominate U.S. search engines, purchasing 68,000 search terms that drive potential buyers to our listings. Our
international Google search campaign on Google.uk (UK), Google.ca (Canada), Google.de (Germany), and Google Latin
America (representing 23 countries), sends international buyers to your properties. In addition, FloridaMoves.com, which
Orlando - Kissimmee1 Miami - Fort Lauderdale1 features your listing, receives visitors from 203 countries and territories, and is also more likely to rise to the top of all U.S.
and international searches organically (non-paid ranking) through our 3,200 destination pages.
Western Europe 33 Latin America 31
(UK 27) (Argentina 6)
FloridaMoves.com
Latin America 27 Western Europe 26 400,000+ monthly visitors to 3,200 landing pages drive traffic to our
(Venezuela 10) (France 8) listings from leading search engines and industry-leading websites.
Potential homebuyers from 203 countries and territories visited FloridaMoves.com
Canada 27 Canada 19
in 2010. Top three countries: Canada, UK and Germany.
0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60%
coldwellbanker.com PrimeLocation.com and
19% of Florida’s foreign buyers are drawn to Orlando, of which 17% of Florida’s foreign buyers choose the international The world’s #1 real estate franchise FindAProperty.com
27% are from the UK. flavor of Miami and Fort Lauderdale. welcomes over 2.3 million monthly The UK’s leading high-end
visitors. Formatted for smartphone property websites attract over 4
and iPhone app. million monthly visitors to view
Sarasota - Bradenton1 Tampa - St. Petersburg - Clearwater1 homes in over 60 countries.
Enormo.com
Canada 49 Western Europe 44 All listings are distributed via the world’s
(UK 21, Germany 9)
largest property portal with a global
Western Europe 27 Canada 33
audience in 80 countries. Listings are REALTOR.com®
(UK 17, Czech Republic 5)
presented in the buyer’s own language. The most visited real estate
website boasts over 18 million
Eastern Europe 10 Latin America 9 monthly visitors.
Google Maps™ and
Yahoo! Real Estate™
0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% Our homes are marketed on the
13% of Florida’s foreign buyers, particularly buyers from 10% of Florida’s international buyers purchased homes in this world’s leading search engines. Trulia.com
Canada and the UK, favor the Sarasota-Bradenton market. area, with 44% from Europe and 33% from Canada. Google™ and Yahoo! combine to This real estate search portal offers
account for 85% of all searches.* an iPhone application with GPS to
*SEO Consultants.com, September 2010. show open houses and has nearly
2 2 five million monthly visitors.
Naples - Fort Myers Palm Beach
Home-Sale.co.uk
Canada 69 Canada 70 Cartus members are connected by this
network of European independent WallStreetJournal.com
estate agents making over 140,000 All listings over $500,000 are posted
UK 9 UK 16 on the Wall Street Journal site, the
referrals annually.
leading business and financial news
Germany 5 Germany 9 provider with over 10 million unique
NYTimes.com and monthly visitors.
Belgium 5 South America 5 IHT.com
(Czech Republic 2, France 2, Italy 2, Portugal 2, Russia 2)
The #1 newspaper website in the Zillow.com
0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% world claims over 36 million One of the most visited real estate
14% of Florida’s foreign buyers choose Southwest Florida, which A significant number of Florida’s foreign buyers, with 85% monthly visitors. Seven million sites and powerful consumer brands,
is popular with buyers from Canada, UK, Germany and Belgium. from Canada, choose homes in the Palm Beach area. unique, upscale visitors view the Zillow averages over 5.4 million
International Herald Tribune monthly. monthly visitors.
1. e 2010 National Association of Realtors® Profile of International Home Buyers in Florida. We are continuously adding website partners to our network. Ask your Coldwell Banker associate for
2. Internal Reporting — Coldwell Banker Residential Real Estate Sales, 2010.
a complete list of over 350 Web partners.