asvf

3. Cheryl Yuen

5. SEAMLESS PLAY. ENDLESS FUN.

6. WHAT ARE WE DOING TODAY?
WHO IS FREE TODAY?
WHERE SHOULD WE GO TODAY?

7. PLAYDAY
INTEGRATES WITH
SOCIAL MEDIA
PLATFORMS

8. Player
Sharon Yeo
@sharon
mobile
+65 8228 8228
email
sharonyoyoyo@gmail.com
New kid
Sucessful
PlayDays
Invitations
Cancelled
00
00
00
Sync Calendar
Favourite Places
IMPORT YOUR
DETAILS WITH
ONE CLICK

9. INTEGRATE
WORK & PLAY
LIKE NEVER
BEFORE
SYNC ALL
YOUR
CALENDERS TO
A SINGLE
PLATFORM

10. FIND A
COMMON FREE
TIMESLOT IN
SECONDS

11. PRIVACY IS
ASSURED:
YOU CAN
CHOOSE WHO
TO SHARE WITH

12. PlayFeedWhat’s happening now
@daniel invited you to a PlayDate
1 second ago
@daphne added 5 photos
59 minutes ago
@gillian liked a PlayGround
5 hours ago
23 hours ago
@luke added a review about a
PlayGround
@daphne was invited to a
PlayDate
2 days ago
@daniel liked a PlayGround
5 minutes ago
@gillian invited you to a PlayDate
10 days ago
BE INSTANTLY
UPDATED ON
THE LATEST
HAPPENINGS IN
YOUR SOCIAL
CIRCLE

13. EASIER, MORE
INSTANT WAY
TO
ASK PEOPLE
OUT:
LESS CALLS &
EMAILS

14. ORGANIZE PLAY
DATES WITH
DIFFERENT GROUPS
OF FRIENDS

15. PlayGroundPlease select an activity

16. BE
INFORME
D ABOUT
THE
LATEST
PROMOTI
ONS

17. BE INFORMED OF
THE MOST
POPULAR
DESTINATIONS

18. FROM
INFORMING
YOUR FRIENDS
TO RESERVING
A SEAT:
A SEAMLESS
PROCESS

19. PlayDay
Smartphone
Users
Circle of Friends
12-30
years old

20. PlayDay
SAGE OF SMARTPHONES IN 2011
92%
Text Messages
http://
INTERNET BROWSING
84%
@
emails
76%
PLAYED GAMES
64%
Used downloaded apps
69%
SOCIAL NETWORKING SITES
59%
music/videos
48%

21. 28.70%
46.90%
16.60%
7.80%
Market Share of
SMARTPHONE
iPhone
Androi
d
PlayDay
>1,000,000,000 active smartphone
users

22. PlayDay
Simplify
Organizing
spontaneous activities
and planned events.

23. PlayDay
THE OTHERS OUT THERE:
UBERLIFE/UPTO

24. “SEAMLESS INTEGRATION
OF DOING WHAT YOU LOVE WITH
THOSE YOU LOVE
IN ONE PLAY PLATFORM”
Playday
SEAMLESS PLAY. ENDLESS FUN.
FREE!

25. PlayDay
Free
downloa
ds
More users
More
advertising
dollars
More
Compani
es
More
recommen
dations
YOU
friend
friend
friend
friend

26. PlayDay
Companies
Buddies

27. Companies
$$$ADS
PlayDay
#1: ADVERTISING MODEL
Paid
Advertisements
Top Search Listings
Buddies

28. Sponsored top
search

29. Companies
$$$BOOKING
CHANNEL
PlayDay
#2: REFERRAL MODEL
PER BOOKING
REFERRAL FEE
US$1
Buddies

30. PlayDay
START-UP
CAPITAL
US$38,000Item Cost (USD)
One-time Development Fee 30,000
Maintenance Fees (2 years) 4,400
Administrative Fees 3,600
Total 38,000

31. PlayDay
Estimated
number of
companies
375
Estimated
number
of sales
10,000

32. PlayDay
BREAK EVEN:1 YEAR 4
MONTHS
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
0 5 10 15 20
US$
Time (Months)
US$ against time
cost against time
base case profit against time
best case profit against time
worst case profit against time

33. Sharon Yeo
Find common time
Invite friends
Pick a place
View calendar
Playfeed
Manage friends
Settings
1
2
3
START HERE
TO FIND
FRIENDS
WHO ARE
FREE

37. PlayGroundPlease select an activity

40. What’s happening nowWhat’s happening now
PlayFeed
@daphne accepted your invitation
1 second ago
@cheryl accepted your invitation
2 seconds agoGillian Invited
you to a
playdate
4:00
pm
Gym

41. What’s happening nowWhat’s happening now
PlayFeed
@gillian invited you to a PlayDate
1 second ago
@daphne accepted your invitation
1 minute ago
@cheryl accepted your invitation
1 minute ago
DANIEL
Invited you to
a playdate
8:00
pm
Party!

42. What’s happening nowWhat’s happening now
PlayFeed
@gillian invited you to a PlayDate
1 minute ago
@daphne accepted your invitation
2 minutes ago
@cheryl accepted your invitation
2 minutes ago
@daniel invited you to a PlayDate
1 second ago

43. Playday
SEAMLESS PLAY. ENDLESS FUN.