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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory.
 All answersto beexplained in notmorethan 1000 wordsforquestion 1and 2 and forquestion
3 in notmore than 500 wordsfor each subsection.Userelevant examples,illustrationsas far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments,butarenotallowed to copy thematterasit is fromthesourceof reference.
 Studentsshould writethe assignmentin their own words.Copying of assignmentsfromother
students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

2. Question. 1. Patanjali is in the process of setting up restaurant chain.
Suggest suitable Elements of Physical Evidence during the launch of
restaurants (10 Marks)
Answer: Introduction: Patanjali is quite popular brand. It is now proceeding towards different
business markets. Setting up the chain of restaurant is not really very easy thing to do. There are
certain parameters that need to be followedand there are the requirements of physical evidence
elements during the launch of restaurant to ensure the
Question. 2. Prepare a Service Blue print with a diagram for any
brand in the banking industry (10 Marks)
Answer:Introduction: Bankingindustryrequirespropermanagementandmaintenance.There are so
many things that can go wrong quite easily that is why every single step requires extra care and
attention of experts.
Service blueprintswerefirstdepictedbyLynnShostack,asavingmoneyofficial,in1982 inthe Harvard
Business Review. They've progressed toward becoming promoted in the course of the most recent
couple of years as administration
Question. 3. Read the following Case & solve the questions given:
‘Strides’isa leadingshoe store in South Mumbai.The products are slightlyhighpriced& in addition
to the up market clientele, they also have a huge customer base of middle income group who are
attracted to the products because of their superior quality & durability. The products range from
office going & party wear to casual foot ware for both men & women. The store also has an entire
section for kids. Excellent service & quality products has made ‘Strides’ one of the most reputed
shoe store in the locality.
The management of the store has been planning to venture into an allied business of a ‘Shoe
Laundry’ but is doubtful about its success in the market where the concept is relatively new.
Repairing of shoesis basicallydone at the local corner cobbler& in such a situation ‘Shoe Laundry’
will be a concept that would have to be explained to the people. The service would include
professional cleaning, washing, airing & repairing of shoes. The management wants to hire an
outside agency to find the feasibility of such a venture. They would also like to find the profile of
the consumers who will try out for such a service.
You are the director of the market research firm that has been selected to undertake the study.
Questions:
a) In your opinion, what strategy should Strides adopt? Should it go
for ‘Shoe Laundry’ or expand ‘Strides’? (5 Marks)

3. Answer: Introduction: Since the company, Strides,is already in the shoe business,it becomesreally
very easy for them to understand the potential and possibilities of the market therefore there is no
doubt that the expansion of the business is quite advantageous. However, there is always space for
variety in the market.
Concepts and Application
If Stridesdecidestochoose Shoe Laundrythen there will be many advantages whichcan leadto the
success of this plan. Basically, the company
b) What should be the strategy, if ‘Strides’ wants to expand? (5
Marks)
Answer: Introduction: If Stridesmakesthe decisiontoexpandthe company thenthere will be many
advantages of it. Since the company is already established, it will give them advantage of previous
customerswhichwill be the biggestpluspointin theirnew businesssuccess and that will helpthem
to get better results with less efforts.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )