This document provides instructions for an assignment for an International Marketing course at NMIMS Global Access School for Continuing Education. It instructs students to answer 3 compulsory questions related to international business expansion and global marketing strategies. Each question is worth 10 marks and students must answer in 1000 words or less, explaining concepts, applying relevant examples, and writing individually without copying from others. The document lists the assessment parameters and weightages for theoretical versus numerical answers. It then provides the 3 assignment questions related to expanding food brand operations in Qatar, increasing profit margins for electric scooter manufacturing and sales, and global pricing and promotion strategies for expanding honey brand sales in India.

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International marketing
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far aspossible.
 All answers to be written individually. Discussion and group work is not
advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting theirassignments, but are not allowed to copy the matter as it is from
the source of reference.
 Students should write the assignment in their own words. Copying of assignments
from otherstudents is not allowed.
 Students should follow the following parameter for answering the assignment
questions.
For Theoretical Answer For Numerical Answer
Assessment
Parameter Weightage
Assessment
Parameter Weightage

2. Introduction
20%
Understanding and
usage of the formula 20%
Concepts and
Application related to
the question 60%
Procedure / Steps
50%
Conclusion
20%
Correct Answer &
Interpretation 30%
June 2021 Examination
Question 1. You are a South Indian Snacks brand extremely popular in India that sells
varieties of Dosa, Idli, Vadas and Chutney. You wish to expand your operations in Qatar.
What would be the various Societal & Cultural norms your will consider and why? (10
Marks)
Ans 1.
Introduction
These viewpoints offer an establishment for clarifying natural endeavor from a cash-related and
institutional point of view. Adding hypothetical help for the effect of consolidating average
practices, depicted as unwritten rules of direct of a get-together, could pass on a more luxurious
comprehension of this arising zone of evaluation. In this assessment, they wanted to see how
legitimate strategy and recognized practices go about as help or substitute for one another to
foresee ordinarily critical firms' plan. In this

3. Question 2. You are a manufacturer of electric scooters in US. The overall production
costs of the scooters are extremely high when you manufacture and sell in the home
market. This leaves you with very less profit margin. What would be your strategy to
increase your profit margins and why? (10 Marks)
Ans 2.
Introduction
Association when in doubt pay is a metric that should reliably be on owner radar, and thinking
about everything: it looks out for key sales concerning the business, like whether the owner is
getting money or if they are assessing the things precisely. It is basic to note, in any case, that the
all-out pay isn't just something they should check; it's a metric that they should reliably improve.
The goal of any business is to improve its net
Question 3a. 3. You are a well-known Turkish brand TURK-NEY (Turkish Honey) that
sells Organic Honey throughout the world. Even though there is stiff competition, you see
India with a huge potential and plan to expand your retail operations in India.
a. List down 3 global pricing policies. Which of the 3 global pricing policies would you
consider and why? Also list down competitors in India in the honey segment (Name any 5).
(5 Marks)
Ans 3a.
Introduction
By and large, reviewing decisions can be set up on different parts, including cost, demand,
contention, worth, or a mix of components. Falling trade blocks between open business domains,
the move of really industrialized countries, and innovative changes have influenced the headway
of as a rule business zones and obliged new burdens on the general business environment.
Concept and Analysis

4. Cost-composed assessing: cost despite and mark-ups
The cost notwithstanding technique, sometimes called net edge studying, is possibly most
everything thought about used by publicists to
Question 3b. List down the various marketing and product promotion techniques you will
consider and why? (5 Marks)
Ans 3b.
Introduction
Nobody would buy something or partnership that they haven't considered or take it away if they
don't even have the remote indication of what the affiliation is offering. This clarity is the key to
market development through an unlikely
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