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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Marketing Management
Internal Assignment Applicable for June 2016 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3in not more than 500 words for each subsection. Use relevant examples,
illustrations as far aspossible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
theirassignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
otherstudents is not allowed.
Question. 1. Write the major elements of Promotion Mix to
promote a newly launched ice cream “Yummy”in the Indian

2. Market. Explain all the elements in detail so that the awareness
and salesincreases for the Brand. (10 Marks)
Answer:Public relations frequently plans to create reputation, which is unpaid correspondence
around an association that shows up in the media. The accomplishment of a PR campaign is
measured as far as impressions—the quantity of times an organization is specified in the media.
As the Marketing Manager of this ice cream firm, Yummy, I have kept in touch with this report
itemizing the showcasing system for the starting
Question.2. Assume you are the Marketing Manager of a company
“Keep Talking” which manufacturesthe mobile in Indian Market.
Currently the company holds a good market share in smart
phonecategory. You are of a belief that the company should launch
some new tablets. What stepsyou would follow to launch the new
product (tablet) in the market? (10 Marks)
Answer:So you are going to launch new product (tablet) in the market, or are considering it.
Congrats. Sadly, having the best thought (or new product (tablet)) on the planet may not get you
buzz,or deals,if the rightindividualsdon'tthinkaboutit. Here are nine stages you can take to build
the chances of your rollout being effective.
1. Ensure the newproduct(tablet) works –before you begin offering it. Whether your new product
(tablet) isadvancedinnature,oryouanticipate offeringitonthe web,firstensure the application or
site is sans bug. We see items launch all the time
Question.3. Segmentation, Targeting, Positioning and
Differentiation plays a very important role in thesuccess of any
product.
a)Critically evaluate the market segments for Apple, Micromax and
Samsung in India.(5 Marks)
Answer:SamsungsurpassedApple inthe superpremium,orRs30,000 or more,cell phone market in
Indiainthe January-April periodaftermore thansevenquarters,ridingonthe accomplishmentof its
most recent models and setting the stage for a furious local turf war between the world's two
biggest cell phone creators.

3. Samsungaccomplishedaround46%offerinthe portioninthe four months,withinterestformodels,
for example,the GalaxyS6,S6 Edge,Note Edge and Galaxy A7 while Apple timed around 42% offer,
four industry authorities said, citing
b)Critically evaluate the positioning and differentiation strategy for
Micromax, Samsung,Lenovo and Apple in India. (5 Marks)
Answer:Positioninganddifferentiation are firmly related promoting methodologies. Positioning is
your technique forpassingonwhatmakesyourorganizationoritemsgreater,distinctive or superior
to those offered by contenders. Differentiation is basically the way you do your Positioning by
advancement particular properties or advantages that you offer.
Micromax:Micromax has greatcompass inside of India.Thisimplies whether you are in a major city
like Delhi or in a residential area outside Agra, you can without much of a stretch discover a
Micromax telephone in the store. Presently,
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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