Dear students, get latest Solved NMIMS assignments and case study help by professionals. Mail us at : help.mbaassignments@gmail.com Call us at : 08263069601

1. Dear students, get latest Solved NMIMS assignments and case study help by
professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Digital Marketing
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far aspossible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting theirassignments, but are not allowed to copy the matter as it is from the
source of reference.
 Studentsshould writethe assignment in their own words. Copying of assignments from
otherstudents is not allowed.
 Studentsshould followthefollowing parameterforanswering theassignmentquestions.
For Theoretical Answer For Numerical Answer
AssessmentParameter Weightage AssessmentParameter Weightage

2. Introduction
20%
Understandingandusage
of the formula 20%
ConceptsandApplication
relatedtothe question 60%
Procedure /Steps
50%
Conclusion
20%
Correct Answer&
Interpretation 30%
June 2021 Examination
1. What is world-wide-web? Discuss Web 1.0 to 5.0 with relevant examples (10 Marks)
Answer 1.
Introduction
Our present life revolves around the internet every second. We extract every possible
information from various sources on the internet. How do we get to know the reason for its
popularity? It is by going back to the origin of the world wide web. We all search for some
crucial information every day by adding some links to the Google search engine. With the wide
range of eCommerce stores opening up their website on Google, it is crucial to know how these
web systems work.
2. You run a local beauty parlor in Mumbai. Write a Google AdWords Search Campaign for the
same. (10 Marks)
Answer 2.
Introduction:

3. Remember those times when local shops used to print flyers for their advertising strategies. It
still happens, but it does not work. Why? Because of the advent of digital marketing. Setting up
an eCommerce website is not tough these days. Anyone can open these websites and run their
business online. It is all because of the transparency in the relationship between a company and
its audience.
They put up the exact product and service that their audience needs and searches on the
internet. It is one reason why local businesses are going online to grab a chance to expand their
audience from different states. However, it is
3.a. Discuss the various stages of the SOSTAC framework (5 Marks) – 400 Word
Answer 3a.
Introduction:
Running a campaign is not easy these days. With the rising competition, we tend to move
towards highly advanced marketing strategies among various domains. There should be a
systematic approach to follow up with these campaigns to make them successful in the given
period. The results will get updated and efficiency while the businesses plan to grab a wide
range of audience on their business platforms.
Concepts and Applications:
3.b. With relevant examples support each stage of the SOSTAC framework (5 Marks)
Answer 3b.

4. Introduction:
What is a framework without a practical application? The framework operates efficiently only
when there is a practical example waiting for the execution. In this way, a perfect trend is set
for the upcoming businesses to look at the successful techniques. This framework will offer
appropriate solutions to reach a higher level of position in the market.
Dear students, get latest Solved NMIMS assignments and case study help by
professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601