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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Studentsshould writethe assignmentin their own words.Copying of assignmentsfromother
students is not allowed.
Question. 1. Indian Pharmaceutical company having good range of
well established brands in India and overseas market mainly in

2. African countries. Now the company has business expansion plan
wherein they would like to enter into FMCG segment; in this
scenario as a company’s marketing consultant what are your
recommendations and explain each of your recommendations with
logical reason/s (10 Marks)
Answer: WhenIndianpharmaceutical companyislookingforwardforoverseasmarketexpansion, it
becomes necessary for Indian Pharmaceutical Company to observe the trends, competition and
business scope in the overseas market before they take any step further. Entering in the FMCG
segment of Indian industry can be good idea if it is done on the basis of proper scope, risk and
competition analysis.
Pharmaceutical companies can make a fortune
Question. 2. One of the largest Swedish company very well known
for their furnitures interested in entering Indian market, explain
what are the pros and cons according to you for this company, you
need to responds to this question with specific points, keeping in
mind Indian consumers and their culture. (10 Marks)
Answer: IKEA isa well reputedSwedishFurniture Company. Now, IKEA is thinking about expansion
inIndianmarket. Therefore,the most important thing that they will need to do in this process is to
learnall the necessaryprosand consso that they can understand the exact nature of Indian market
before they actually start the business
Question. 3. One of the largest Indian well known brand of wrist
watch manufacturing company interested in entering Indian
market, with new segment of premium leather goods.
a) What are your recommendations to the company viz production
position strategy (5 Marks)
Answer: The wrist watch manufacturing company wants to enter in the Indian market but the
company will need to understand and develop the company viz production position strategy
accordingto the Indian market.The segmentof premiumleather goods can be successful only with
the help of right strategy.
Although traditional strategies are also suitable but competitive advanced strategies are always
preferred because they can offer faster and better results to the company. You will need to
understand the competition properly and then you will need to adopt the strategy so that you can
get perfect state in the present

3. b) How do you prepare back-hand new business risk analysis and
arrive at chances of success in the new segment. (5 Marks)
Answer: The development of new segment is done with the help of advanced strategies and back-
handnewbusinessriskanalysis.The analysis always stays bigger part of the business since there is
practically no business that can reach to its objective and goals without analysis and evaluation
procedures. Stepping in a new country will necessarily require complete analysis of segment and
marketevaluationshouldbe done to know all the possibilities, risk factor and opportunities of the
market. This is the simplest thing that
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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