This document provides information about assignments for MBA courses, specifically focusing on e-marketing and its various components. It outlines the expectations for students, including the need to define e-customers, discuss e-marketplaces, analyze web analytics, and describe the role of e-marketing in online advertising. Additionally, it highlights various sales promotion methods and encourages students to reach out for help with their assignments.

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ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN– (SEM 2)
SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. Define E-Customers with some examples. Also explain the Online buying process.
Answer : E-Customers
One who buys product and services on internet or online are known as E-Customers. Online
customers must have access to the Internet and a valid method of payment in order to complete a
transaction.
Generally, higher levels of education and personal income correspond to more favorable
perceptionsof shoppingonline.Increased exposure to technology also increases the probability of
developing favorable attitudes towards new shopping channels.[10]
In a December 2011 study, Equation Research surveyed 1,500 online shoppers and found that 87%
of tablet owners made online transactions with their tablet devices during the early Christmas
shopping season.
2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in
an e-marketplace.
Answer : an Internet-based environment that brings together business-to-business buyers and
sellers so that they can trade more efficiently online.
The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility,
savedtime,betterinformation, and better collaboration. However, the drawbacks include costs in
changingprocurementprocesses,costof applications,set-up,andintegrationwithinternalsystems,
and transaction/subscription fees.

2. There are three distinct types of e-
3. Discuss about web analytics. List and explain the visitor statistics can be gained by using
metrics.
Answer : web analytics
Web analytics is a generic term meaning the study of the impact of a website on its users.
Ecommerce companiesandotherwebsite publishers often use Web analytics software to measure
such concrete detailsashowmanypeople visitedtheirsite,how manyof those visitorswere unique
visitors, how they came to the site (i.e., if they followed a link to get to the site or came there
directly), what keywords they searched with on
4. Explain the role of e-marketing in online advertising and as a lead generation platform.
Answer : role of e-marketing in online advertising and as a lead generation platform:
online marketing, refers to advertising and marketing efforts that use the Web and email to drive
direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet
marketingand online advertising efforts are typically used in conjunction with traditional types of
advertising like radio, television, newspapers and magazines.
Specialized Areas of Internet Marketing
Internet marketing can also be broken down into more specialized areas such as Web marketing,
email marketing and social media marketing:
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to
unifythe varioustheoriesaroundit; howeverthere isone thingupon which there is no doubt – that
e-Marketing first appeared under the form of various techniques deployed by pioneer companies
selling their products via the internet in the early 90's.
e-Marketing Strategy
6 Discuss the selling methods and sales promotion of E-marketing
Answer:Online salespromotionsare meanttoturn site visitors into consumers. The objective is to
getthe visitortotake actionby contactinga salesrepresentative and ultimately buying the offered
product. The methods to accomplish this goal are diverse and include:

3.  Advertising
 Loyalty and rewards programs
 Contests
 Search engine usage and optimization
 Social media
 Email blasts
 Referral marketing
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601