Dear students get fully solved SMU MBA assignments Send your semester & Specialization name to our mail id : “ help.mbaassignments@gmail.com ” or Call us at : 08263069601

1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE WINTER 2015
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN– (SEM 2)
SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. Define E-Customers with some examples. Also explain the Online buying process.
Answer : E-Customers
One who buys product and services on internet or online are known as E-Customers. Online
customers must have access to the Internet and a valid method of payment in order to complete a
transaction.
Generally, higher levels of education and personal income correspond to more favorable
perceptionsof shoppingonline.Increased exposure to technology also increases the probability of
developing favorable attitudes towards new shopping
2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in
an e-marketplace.
Answer : an Internet-based environment that brings together business-to-business buyers and
sellers so that they can trade more efficiently online.
The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility,
saved time, better information, and better collaboration.
3. Discuss about web analytics. List and explain the visitor statistics can be gained by using
metrics.

2. Answer : web analytics
Web analytics is a generic term meaning the study of the impact of a website on its users.
Ecommerce companiesandotherwebsite publishers often use Web analytics software to measure
such concrete detailsashowmanypeople visitedtheirsite,how manyof those visitorswere unique
visitors, how they came to the site (i.e., if they followed a link to get to the site or came there
directly),whatkeywordstheysearchedwith on the site's search engine, how long they stayed on a
given page or on the entire site and what links they
4. Write a short notes on :
A. Any five points on e-marketing as competitive advantage.
Answer:Some of the benefits associated with E-marketing include the availability of information.
Consumerscanaccess the Internetandlearnaboutproducts,as well as purchase them, at any hour,
any day.Companiesthatuse Internetmarketingcanalsosave money because of a reduced need for
a sales force. Overall, E-marketing can help
B. Virtuous cycle of e-marketing
Answer:A virtuouscircle isone where agood eventfeedsonitself toimprove business further. It is
a positive feedback loop. A virtuous circle can be small operating over days or it can drive a whole
company’s strategy for decades.
Economic growth can be seen as a virtuous
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to
unifythe varioustheoriesaroundit;howeverthere isone thingupon which there is no doubt – that
e-Marketing first appeared under the form of various techniques deployed by pioneer companies
selling their products via the internet in the early 90's.

3. e-Marketing Strategy
6 Discuss the selling methods and sales promotion of E-marketing
Answer:Online salespromotionsare meanttoturn site visitors into consumers. The objective is to
getthe visitortotake actionby contactinga salesrepresentative and ultimately buying the offered
product. The methods to accomplish this goal are diverse and include:
 Advertising
 Loyalty and rewards programs
 Contests
 Search engine usage and optimization
 Social media
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601