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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
ASSIGNMENT
DRIVE SPRING 2017
PROGRAM Master of Business Administration - MBA
SEMESTER IV
SUBJECT CODE & NAME MK0017 – E-MARKETING
BK ID 1810
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. What are the possible factors that can widen the scope
of E-Marketing in near future? What are the problems faced by the
companies in E-Marketing?
Answer: The use of electroniccommerce bybusinessindevelopedcountrieshasgrownconsiderably
in the past fewyears.While the private sectorappears to be benefitingfromthislow-costmeansof
reaching consumers worldwide, the question remains: can e-commerce be usedeffectivelyby other
sectorsto generate revenue?Withthe sharpdecline of financial aidtodevelopingcountriesoverthe
past five years, many Non Governmental Organizations (NGOs) are looking for alternative meansto
fund their development activities. This paper examines
Question. 2. What is an E-market? How it is different from Physical
markets? What are the advantages and disadvantages of E-markets?
Answer: E-Marketing is an issue that takes a lot of strength today, a time where social networking
accounts have different types of users with different interest such as social, economic, cultural,
political…etc.
Physical business markets

2.  Physical wholesale markets: sale of goods or merchandise to retailers; to industrial,
commercial, institutional, or other professional business users or to other wholesalers and
related subordinated services
 Markets for intermediate goods used in production of
Question. 3. Define
a) Social media marketing
b) Search engine optimization
c) Search engine marketing
d) Pay per click advertising
Answer: a) Social media marketing: Social mediamarketingisthe use of social mediaplatformsand
websitestopromote aproductor service.Mostof these social mediaplatformshave theirownbuilt-
indata analyticstools,whichenablecompaniestotrackthe progress,success,andengagementof ad
campaigns. Companies address a range of stakeholders through social media marketing including
current and potential customers, current and potential employees, journalists, bloggers, and the
general public. On a strategic level, social media marketing includes the management of the
implementationof a marketingcampaign,governance,settingthe scope (e.g.more active or passive
use) and the establishment of a firm's desired social
Question. 4. Explain about 2P+2C+3S formula of E – Marketing.
Answer:e-Marketingisstillquiteacontroversialsubjecttotalkabout,sincenoonesucceededtounify
the various theories around it; however there is one thing upon which there is no doubt – that e-
Marketingfirstappearedunderthe formof varioustechniquesdeployedbypioneercompaniesselling
their products via the internet in the early 90's.
The frenzyaroundthese newmarketingtechniquescreatedbye-tailersandsupportedbythe internet
rapidly gave birth to a new dimension
Question. 5. E-Marketing helps the business in creating competitive
advantage. Explain.
Answer: A small business builds a competitive advantage by providing a better overall value to
customersthan competitorsare able to do. During the annual planning process,the businessowner
and her management team develop marketing plans to maximize the revenues that result from this
advantage. Long-term success in business requires building a sustainable competitive advantage --
one that endures despite new competitors entering the market or existing competitors improving
their own products or services.
Align Products with Customer Needs

3. A small business owner must have a keen understanding of his
Question. 6. What are the legal and ethical issues involved in E-CRM
?
Answer: Answer:Electroniccommerce (e - Commerce) isso new that legal,ethical,andotherpublic
policy issue s that are necessary for e - commerce’s existence are still evolving. Yet, such issuesare
extremelyimportanttothe successof e - commerce as theyencompassone of the major pillarsthat
supporte - commerce applications.Asa matter of fact, most of the surveysthat attempt to findthe
inhibitors of e - commerce consistentlyplace legal and related public policy issues at the top of the
list. A number of studies have examined the ethical behavior of the businesses and opinions of
students toward various ethical issues. Very little is known
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )