SlideShare a Scribd company logo
1 of 19
2012: The
year to quit
messing
around with
social media



               IABC FEB. MEETING
Why is
this man
smiling?



           IABC FEB. MEETING
Very soon, he is going to wake up and
be the NINTH richest person on Earth.

Last year his company had $3.71
billion in revenue.




                           IABC FEB. MEETING
Social media is no
longer a punchline,
it's the most valuable
communications tool
available for brands
to reach customers.*
*The Smirk New Media Plea: If anyone says "Social media? Who wants to know what I ate for
breakfast, please punch them in the face.




                                                                                            IABC FEB. MEETING
Businesses
should be
done flirting
with social
by this point


                IABC FEB. MEETING
If you haven't "married" social
media then your brand either:


             OR




                        IABC FEB. MEETING
IABC FEB. MEETING
Social media was transformative in 2011
             In business and on the streets
Kevin Durant, Arab Spring, Snowmaggedon, Charlie Sheen, the Death of
      Steve Jobs, Tucker's Onion Burgers, and on and on and on




                                                  IABC FEB. MEETING
Why? What is social media? Using technology to connect
people with others - friends, fans, businesses - & to share
     knowledge and information important to them.




                                          IABC FEB. MEETING
4 things to know
about social
media in 2012
1. Google
has changed
the game


                   IABC FEB. MEETING
4 things to know
about social
media in 2012
2. As go
women, so
goes traffic


      IABC FEB. MEETING
IABC FEB. MEETING
5 things to know
about social
media in 2012
3. Facebook
hits A BILLION



                   IABC FEB. MEETING
In Oklahoma:
1.65 million users
5,490 men who like guns
3,300 women who like cats
1,440 men who like Josh
Groban
4,560 people who like The
Dukes of Hazzard




                            IABC FEB. MEETING
4 things to know
about social
media in 2012
4. The next
frontier: TV



                   IABC FEB. MEETING
The shared
experience!
(And lots of
data!)




               IABC FEB. MEETING
3 key parts of social media
1. Listening & monitoring
2. Engagement & content
3. Data mining & business
development



                              IABC FEB. MEETING
Questions?




             IABC FEB. MEETING
Reaching Mike & Smirk New Media
www.smirknewmedia.com
mike@smirknewmedia.com
TW/FB/G+ : smirknewmedia
405.596.6592
Lunch and Learn on Feb. 22




                        IABC FEB. MEETING

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IABC: 2012, The Year to Quit Messing Around With Social Media

  • 1. 2012: The year to quit messing around with social media IABC FEB. MEETING
  • 2. Why is this man smiling? IABC FEB. MEETING
  • 3. Very soon, he is going to wake up and be the NINTH richest person on Earth. Last year his company had $3.71 billion in revenue. IABC FEB. MEETING
  • 4. Social media is no longer a punchline, it's the most valuable communications tool available for brands to reach customers.* *The Smirk New Media Plea: If anyone says "Social media? Who wants to know what I ate for breakfast, please punch them in the face. IABC FEB. MEETING
  • 5. Businesses should be done flirting with social by this point IABC FEB. MEETING
  • 6. If you haven't "married" social media then your brand either: OR IABC FEB. MEETING
  • 8. Social media was transformative in 2011 In business and on the streets Kevin Durant, Arab Spring, Snowmaggedon, Charlie Sheen, the Death of Steve Jobs, Tucker's Onion Burgers, and on and on and on IABC FEB. MEETING
  • 9. Why? What is social media? Using technology to connect people with others - friends, fans, businesses - & to share knowledge and information important to them. IABC FEB. MEETING
  • 10. 4 things to know about social media in 2012 1. Google has changed the game IABC FEB. MEETING
  • 11. 4 things to know about social media in 2012 2. As go women, so goes traffic IABC FEB. MEETING
  • 13. 5 things to know about social media in 2012 3. Facebook hits A BILLION IABC FEB. MEETING
  • 14. In Oklahoma: 1.65 million users 5,490 men who like guns 3,300 women who like cats 1,440 men who like Josh Groban 4,560 people who like The Dukes of Hazzard IABC FEB. MEETING
  • 15. 4 things to know about social media in 2012 4. The next frontier: TV IABC FEB. MEETING
  • 16. The shared experience! (And lots of data!) IABC FEB. MEETING
  • 17. 3 key parts of social media 1. Listening & monitoring 2. Engagement & content 3. Data mining & business development IABC FEB. MEETING
  • 18. Questions? IABC FEB. MEETING
  • 19. Reaching Mike & Smirk New Media www.smirknewmedia.com mike@smirknewmedia.com TW/FB/G+ : smirknewmedia 405.596.6592 Lunch and Learn on Feb. 22 IABC FEB. MEETING