Komfo & Pentia Webinar: Part 1 with Astrid Haug
Dark Social. What is it? And what impact does it have on your digital presence?
You are getting a lot of traffic on you website, you don't know anything about. It's called Dark Social. During this webinar we'll explain what it is and address the challenges.
Astrid Haug from Komfo: Author, advisor and one of Denmark's most renowned social media experts. Astrid is known from #dkpol on TV2NEWS. Astrid also works for Komfo, a world leader within social media monitoring and services
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Stewart Townsend, Datasift 'Know your customer - Stop listening'Interactive Scotland
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
In this slide show, the team at Green & Red Technologies walks you through a variety of options for social media marketing: Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Foursquare. We give a "To-Do" list for marketers for each social media site.
TechRise: Bridging The Gap Between CRE and Social MediaThe Wilbert Group
TechRise is a well-timed venture between two experts, The Wilbert Group, considered the Southeast's preeminent real estate PR firm and Trevelino/Keller, whose technology pedigree differentiates it from most firms in the country. The new offering accomplishes three things for tech companies in the real estate sphere: create connections, build brand recognition and drive new business. For more information, visit TechRise.ventures.
Komfo & Pentia Webinar: Part 1 with Astrid Haug
Dark Social. What is it? And what impact does it have on your digital presence?
You are getting a lot of traffic on you website, you don't know anything about. It's called Dark Social. During this webinar we'll explain what it is and address the challenges.
Astrid Haug from Komfo: Author, advisor and one of Denmark's most renowned social media experts. Astrid is known from #dkpol on TV2NEWS. Astrid also works for Komfo, a world leader within social media monitoring and services
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Stewart Townsend, Datasift 'Know your customer - Stop listening'Interactive Scotland
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
In this slide show, the team at Green & Red Technologies walks you through a variety of options for social media marketing: Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Foursquare. We give a "To-Do" list for marketers for each social media site.
TechRise: Bridging The Gap Between CRE and Social MediaThe Wilbert Group
TechRise is a well-timed venture between two experts, The Wilbert Group, considered the Southeast's preeminent real estate PR firm and Trevelino/Keller, whose technology pedigree differentiates it from most firms in the country. The new offering accomplishes three things for tech companies in the real estate sphere: create connections, build brand recognition and drive new business. For more information, visit TechRise.ventures.
Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Even...Michael Pranikoff
Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 - Presentation by PR Newswire Global Director of Emerging Media.
Presentation for Joomla Chicago user group discussing the benefits of marketing and communication with social media tools. Brief history and myths are discussed initially prior to examining a mock case study for a self-run social media campaign. Remove the hierarchy, remove the middle men, and just start learning about yourself and others.
Media trends in 2017: A look back at the dataParse.ly
In January, media professionals identified the role of journalism in society, monetization, and mobile optimization as their top three priorities for 2017. Now we’re taking a look back at the data to see how these trends played out over the course of the year.
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaCindy Kim
Flashback: Remember the days when PR was measured by the total number of press releases, media clips and briefings? How about having to plead with your product management team to release something before the news dried up? Oh, and you might even recall that begging for coverage was tolerated. Back then, public relations was media relations.
Fast forward to today where the media landscape is dramatically different. Fewer reporters are working at the newspaper. New channels have emerged. New influencers of bloggers are taking control of the conversation and they hold more clout than some traditional reporters. Today, PR pros are taking on a new role and approach to adapt and evolve their strategy.
And your opportunities are limitless. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business goals, connect and support customers, amplify demand-generation efforts, and take social listening to a whole new level to move the company’s brand forward.
Cindy Kim will outline five killer strategies to help you make an impact that goes beyond just PR based on real-world lessons.
In this session, you will learn:
• How to use social media to build and connect influencers
• How to utilize social in your PR efforts in real time
• How to integrate social into your demand-gen program and outreach
• How to integrate social into your events to amplify voice and reach
• How to build listening mechanisms to support and energize your community
Digital Strategy - how to win elections with Big Data, Predictive Analytics and Social Media Engagement. A summary of the SMAC (social media - mobile - analytics - cloud) strategy of Obama's campaign teams in 2008 and 2012
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
To better understand what drives and influences CIOs, Zeno examined the social media approach and consumption behaviors of those named to the prestigious CIO 100 List, an annual collection of the most innovative CIOs. As one of the top professional honors to which IT leaders can aspire, the 2014 and 2015 CIO 100 List provided Zeno an opportunity to create a barometric analysis of how a wide collection of the most influential and forward-thinking IT leaders is influenced by individuals and organizations on social.
How Recruiters Engage on Twitter: Social Insights ReportLeadtail
Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as:
What keywords do recruiters use to describe themselves and their interests?
Which social networks are recruiters most active on?
What topics are they talking about on social media?
What sources of content are recruiting professionals sharing?
Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.
Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Even...Michael Pranikoff
Key Trends in Marketing and Public Relations for 2010 - ANP / PRNewswire Event in Den Haag on July 1, 2010 - Presentation by PR Newswire Global Director of Emerging Media.
Presentation for Joomla Chicago user group discussing the benefits of marketing and communication with social media tools. Brief history and myths are discussed initially prior to examining a mock case study for a self-run social media campaign. Remove the hierarchy, remove the middle men, and just start learning about yourself and others.
Media trends in 2017: A look back at the dataParse.ly
In January, media professionals identified the role of journalism in society, monetization, and mobile optimization as their top three priorities for 2017. Now we’re taking a look back at the data to see how these trends played out over the course of the year.
Adapt or Vanish: 5 Killer PR Tips to Integrate Social MediaCindy Kim
Flashback: Remember the days when PR was measured by the total number of press releases, media clips and briefings? How about having to plead with your product management team to release something before the news dried up? Oh, and you might even recall that begging for coverage was tolerated. Back then, public relations was media relations.
Fast forward to today where the media landscape is dramatically different. Fewer reporters are working at the newspaper. New channels have emerged. New influencers of bloggers are taking control of the conversation and they hold more clout than some traditional reporters. Today, PR pros are taking on a new role and approach to adapt and evolve their strategy.
And your opportunities are limitless. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business goals, connect and support customers, amplify demand-generation efforts, and take social listening to a whole new level to move the company’s brand forward.
Cindy Kim will outline five killer strategies to help you make an impact that goes beyond just PR based on real-world lessons.
In this session, you will learn:
• How to use social media to build and connect influencers
• How to utilize social in your PR efforts in real time
• How to integrate social into your demand-gen program and outreach
• How to integrate social into your events to amplify voice and reach
• How to build listening mechanisms to support and energize your community
Digital Strategy - how to win elections with Big Data, Predictive Analytics and Social Media Engagement. A summary of the SMAC (social media - mobile - analytics - cloud) strategy of Obama's campaign teams in 2008 and 2012
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
To better understand what drives and influences CIOs, Zeno examined the social media approach and consumption behaviors of those named to the prestigious CIO 100 List, an annual collection of the most innovative CIOs. As one of the top professional honors to which IT leaders can aspire, the 2014 and 2015 CIO 100 List provided Zeno an opportunity to create a barometric analysis of how a wide collection of the most influential and forward-thinking IT leaders is influenced by individuals and organizations on social.
How Recruiters Engage on Twitter: Social Insights ReportLeadtail
Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as:
What keywords do recruiters use to describe themselves and their interests?
Which social networks are recruiters most active on?
What topics are they talking about on social media?
What sources of content are recruiting professionals sharing?
Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.
Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Report. Discover insights on Instagram media effectiveness, what works on Reddit, Tumblr virality, the power of real-time marketing, and an evaluation of fifty leading brands across ten verticals, eight social networks, and thousands of pieces of social content. Come to this webinar prepared to learn and leave with ideas you can act on.
We will discuss:
Strategies for collecting social data and understanding what to do with it
How extract actionable insights to create data-driven tactics for social marketing
Integrating analytics throughout your organization for an optimized company-wide approach.
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
How Are HR Executives Using Twitter? | Social Insights Report Q1 2013Leadtail
Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
5 Social Media Tips For PR Pros - Social Media and the New PR World OrderDell Social Media
Social media has changed the PR game. Not only does social media break news, but it is increasingly becoming a go-to resource for journalistic research. In this presentation, Dell’s Carly Tatum discusses tips to approaching public relations on the social stage.
eMarketer Webinar: Social Media Outlook for 2011eMarketer
Join eMarketer Principal Analyst Debra Aho Williamson to learn best practices, case studies and the latest strategies for social media marketing in 2011
As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens with their elected officials and government agencies. However, sometimes there is a disconnect between the two. Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know.
The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built.
This webinar is an opportunity to explore with our expert panelists:
-How government can change to better relate to digital citizens?
-How government agencies can use social media to provide complementary communication and participation channels for citizens.
-What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens.
-How people can use social media to improve how government works for politicians and citizens.
Similar to Redeapp's top 10 internal comms leaders to follow in 2016 (20)
Are you contemplating an employee app? 5 factors to considerRed e App
You have important messages and documents to distribute to your workforce, but often, you reach only a fraction of your employee audience. Communicating with hourly, field-based, or non-desk workers is a huge challenge.
An employee app can solve this communications puzzle. Learn how to transform an employee’s smartphone into a real-time, secure communications platform.
Is Red e App right for you? Take our survey: https://redeapp.typeform.com/to/DAJQvD
Reach a dispersed workforce with Red e AppRed e App
Red e App enables mobility and communication for front line workers and non-desk employees.
Red e App is ideal for organizations that need to communicate with an offline audience, such as multi-chain restaurants, retail, manufacturing and hospitality.
Are your retail hourly workers significantly less satisfied with their jobs than other hourly workers? Are they highly mobile communicators but not given mobile methods to communicate with the company? Go to redeapp.com to find out how to solve these problems.
There are many benefits to gain when Red e App is implemented into your company's internal communication practices. To learn more about why your company needs to provide its employees with Red e App go through our presentation.
Papa John’s selects Red e App to improve workflow communication with its corp...Red e App
Papa John’s Pizza has selected Red e App to increase operational efficiency across its organization. Red e App will give Papa John’s a dedicated channel to communicate and share files with corporate managers in more than 600 locations using a private, mobile-centric platform.
Read the overview to learn why you need to provide your hourly employees with Red e App. Do you want to know how Red e App works? Do you want to learn the benefits Red e App can have by implementing it into your company?
How to Communicate with Employees When Email Isn’t an OptionRed e App
View the webinar recording: https://attendee.gotowebinar.com/recording/6453906020599702273
Red e App CEO Jonathan Erwin participated in a great webinar with Terryberry CEO Mike Byam addressing the importance of communicating with employees and how to communicate with and recognize them when desk focused tools like email are not an option. These guys are experts in the field and had a great conversation with more than 250 people listening in and asking questions.
Some of the big topics they hit on include:
* What the research says about the importance of effective employee communication
* Tools to connect employees with managers, with each other, and with corporate information
* How to disseminate consistent messaging across departments and teams
We are happy to talk about any concerns you might have when trying to communicate with your employees.
View the webinar recording: https://attendee.gotowebinar.com/recording/6453906020599702273
Employee engagement strategies for non-desk workersRed e App
As internal communicators, we often lose sight of treating our employees like consumers. Just as consumer buying and consumption habits evolve, so do employees — they are one and the same.
Consumer habits are drastically changing due to accessibility to technology. We no longer sit in our living rooms to watch television programs based on the network’s schedule. We watch our favorite programs based on our schedule and on a variety of devices. The big networks and content providers have had to adapt.
So, too, is corporate communications and relating to our workforce. No doubt about it, the way we relate to our workforce is changing — why? Because our workforce has changed. Their tools, access and behavioral expectations are evolving.
It’s time to move beyond theory and into a tactical communication methodology that engages, informs, measures and gives a voice to the internal consumer.
Five relevant strategies based on how mobile has impacted consumer/employee behavior:
1) Shorten up your message, provide bite-sized blocks
2) Listen actively, provide youtility in your communications
3) Give employees a voice, encourage interactions, involve employees in your content creation and distribution
4) Have no fear, take risks, be innovative
5) Measure your activity to gain insight and to influence topics, timing, and channels
Red e App began as a means for businesses to communicate with customers outside of the text app. In a native app that consumers subscribed to and controlled their privacy.
After a year in development and defining the market, thanks to a few pilots, we saw a greater value in providing private mobile communications to organizations with predominantly non-desk workers - manufacturing, healthcare, retail, and hospitality.
We made a quick and seamless transition to a new target and have been enjoying the ride ever since. We are very passionate about connecting the traditionally disconnected workers.
Mobile communications for non-desk workersRed e App
Red e App enables BYOD (Bring Your Own Device) mobility and communication to front line workers and non-desk employees, representing 60% of the US workforce.
We provide a secure platform to centralize, manage and control engagement for change management, training, scheduling, collaboration, emergency, focus, mission, and compliance.
Red e App is ideal for organizations that need to leverage a mobile platform for communication to an offline audience, such as multi-chain restaurants, retail, healthcare, manufacturing and associations.
Our infographic details the influence of interruptions on our productivity. Is it possible to be too connected in this digital age? Research data indicates, yes. We recognize its a personal choice in determining your level of manageable noise. A millennial most likely sleeps with their mobile phone.
Check out the data and let us know how often you unplug, if at all.
IABC Emerging Media Summit - Organizational Collaboration
Redeapp's top 10 internal comms leaders to follow in 2016
1.
2. “As companies become more
global and technology driven,
experts in this subset of
public communications will
only become more valuable.”
-Red e App
“There are many great
communication leaders that
provide top-notch insights on
the fast-changing field. Many
are very active on Twitter,
sharing content and engaging
in critical dialogue.”
-Red e App
https://redeapp.com/10-internal-communications-
thought-leaders-you-should-follow/
3. Shel Holtz
@shelholtz
Gini Dietrich
@ginidietrich
Mark Ragan
@MarkRaganCEO
Rachel Miller
@AllthingsIC
Gary Grates
@GaryGrates
Oscar Suris III
@OscarSurisWF
Ron Culp
@CulpWrit
Jenni Wheller
@jenniwheller
Dana Leeson
@danaleeson
Elizabeth Lupfer
@socialworkplace
4. Shel Holtz (@shelholtz): Holtz is a long-time leader in the field of internal communications and the founder of Holtz Communication +
Technology, which has been working with organizations to effectively utilize the online space for communications since 1996. In addition to
his tweets, you might want to read The Shel Holtz Daily and listen to the podcast For Immediate Release, co-hosted by Holtz and Neville
Hobson.
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5. Gini Dietrich (@ginidietrich): Dietrich is an avid speaker, writer and a Twitter-aficionado on a variety of communications topics. She is the CEO
of Arment Dietrich, which, among other practices, specializes in providing strategic communications counsel to build internal communications
teams. She is also the author of the blog (and book) Spin Sucks, which focuses on professional development for public relations and marketing
professionals.
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6. Mark Ragan (@MarkRaganCEO): Mark Ragan is a machine. His account has delivered a whopping 106,000 tweets and counting on a whole host of
communications issues. Ragan is the CEO for Ragan Communications, which publishes PR Daily, Health Care News, HR Communications and
Ragan Training, providing valuable insight into the field of internal communications.
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7. Rachel Miller (@AllthingsIC): Miller is the founder of All Things IC, a blog on just about everything related to
internal communications. She is also one of the three co-founders on this list of The IC Crowd, which connects
and provides a forum for industry professionals to share valuable information. Miller is based out of London and
her tweets provide a valuable non-U.S. perspective to the internal communication conversation.
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8. Gary Grates (@GaryGrates): Grates is an active thought leader in the field of employee engagement and organizational change, two very
important aspects of internal communications. He is a principal at marketing and communications firm W20 Group, and a former communications
executive with Edelman and General Motors.
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9. Gary Grates (@GaryGrates): Grates is an active thought leader in the field of employee engagement and organizational change, two very
important aspects of internal communications. He is a principal at marketing and communications firm W20 Group, and a former
communications executive with Edelman and General Motors.
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10. Ron Culp (@CulpWrit): Culp has done it all. He went from newspaper reporter, to political press secretary, to corporate communications,
to agency executive and finally to solo practitioner and adviser to the DePaul University communications program. For those looking to
break into the public relations field, Culp’s blog Culpwrit offers tips and lessons straight from the veteran himself. His tweets center on a
wide-range of communications topics, but provide a focus on internal communications that many other PR pros gloss over.
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11. Jenni Wheller (@jenniwheller): Wheller is the group head of communications at UK-based restaurant company SSP Group, the Chartered
Institute of Public Relations chair and a co-founder of The IC Crowd. In addition to following her on Twitter, people should read her blog,
Confessions of an Internal Communicator, which provides a first-person account on the trends, issues and conversations taking place in the
field.
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12. Dana Leeson (@danaleeson): Leeson focuses much of her energy in the field of corporate intranets and how to best utilize them in the
workplace. She is currently a digital workplace architect at information technology firm BSI and is the third co-founder of The IC Crowd. She also
blogs for Intranetizen, a resource centering on corporate intranets and digital workplaces.
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13. Elizabeth Lupfer (@socialworkplace): Lupfer, director of communications at BAE Systems, tweets valuable content regarding internal
communications, specifically relating to employee engagement and human resources. Her blog, The Social Workplace, focuses on the
intersection of building high-performance organizations and engaged workforces. Many of her posts contain easy-to-read infographics,
providing valuable, data-based information to a field that has sometimes struggled to quantify areas of success and struggle.
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