We dream of working on a project that changes millions of people's lives for the better. In reality, the UX or IA superhero opportunity is rare. How do we practice IA for good in everyday life?

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WASHINGTON, DC

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GOOD IA EVERY DAY
LISA GOLDBERG
@LISAGDC

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MANY OF US DREAM OF BECOMING UX SUPERHEROES
HTTPS://FLIC.KR/P/WNP7C9

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HOW DO WE PRACTICE IA FOR
GOOD IN EVERYDAY LIFE?

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WORLD IA DAY 2018
APPLY
CORE UX
PRACTICES
01
DISCOVER
02
DESIGN SOLUTIONS TO PROBLEMS
02
MEASURE SUCCESS

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DISCOVER
HTTPS://FLIC.KR/P/FNX14N

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1. UNDERSTAND YOUR
MISSION

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MAKING THE WORLD
MORE HUMANE

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HUMANE = KIND

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2. UNDERSTAND THE IMPACT
OF YOUR WORK

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RESEARCH QUESTIONS
• WHO BENEFITS FROM WHAT I AM DESIGNING?
• WHO DOES NOT BENEFIT?
• WHAT ARE POTENTIAL POSITIVE AND NEGATIVE EFFECTS OF MY DESIGN?
• WHY AM I BEING ASKED TO DESIGN IT?
• DOES THE PERSON ASKING ME TO DESIGN THIS UNDERSTAND THE ETHICAL
IMPLICATIONS?
• ARE THERE ALTERNATIVE APPROACHES THAT ACHIEVE THE SAME GOAL IN A
MORE ETHICAL FASHION?

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HTTP://GRAPHICS.WSJ.COM/BLUE-FEED-RED-FEED/
“And so, because of the company’s self-image, as
well as its fear of regulation, Facebook tried never to
favor one kind of news content over another. But
neutrality is a choice in itself. For instance,
Facebook decided to present every piece of
content that appeared on News Feed—whether it
was your dog pictures or a news story—in
roughly the same way. This meant that all news
stories looked roughly the same as each other,
too, whether they were investigations in The
Washington Post, gossip in the New York Post,
or flat-out lies in the Denver Guardian, an
entirely bogus newspaper. Facebook argued that
this democratized information. You saw what your
friends wanted you to see, not what some editor in a
Times Square tower chose. But it’s hard to argue
that this wasn’t an editorial decision. It may be one
of the biggest ever made.”
“Inside the Two Years that Shook Facebook—and
the World,” Wired, February 12, 2018
HTTPS://PREVIEW.TINYURL.COM/YAOBG4QS

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“If social platforms can make it easier to share our personal
values…directly, and to acknowledge one another and rally
around them, we won’t need to turn them into ideologies or
articles. This would do more to heal politics and media than
any “fake news” initiative. To do this, designers need to
know what this kind of conversation sounds like, how
to encourage it, and how to avoid drowning it out.”
—Joe Edelman, “How to Design Social Systems (Without Causing Depression and War)”
HTTPS://PREVIEW.TINYURL.COM/Y87T7XZ2

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3. DON’T CROSS YOUR
ETHICAL LINE

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LEARN MORE ABOUT
DARK PATTERNS AT
DARKPATTERNS.ORG

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“If I don’t do it, someone else will.”

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We also see many governments failing to prepare for the future, on issues
ranging from retirement and infrastructure to automation and worker
retraining. As a result, society increasingly is turning to the private sector
and asking that companies respond to broader societal challenges. Indeed,
the public expectations of your company have never been greater. Society
is demanding that companies, both public and private, serve a social
purpose. To prosper over time, every company must not only deliver
financial performance, but also show how it makes a positive
contribution to society.
—Laurence D. Fink, Letter to CEOs, January 16, 2018
HTTPS://NYTI.MS/2FIUPPD

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“I'm a strong believer that you
practice like you play, little things
make big things happen.”
—Tony Dorsett

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4. LISTEN GENEROUSLY.
REMAIN CURIOUS.

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RESEARCH QUESTIONS
• I WAS WONDERING WHAT YOU WERE THINKING WHEN___.
• WHY DO YOU SAY ____?

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DESIGN SOLUTIONS TO PROBLEMS
HTTPS://FLIC.KR/P/5AYZTV

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5. SOLVE PROBLEMS AND
ELEVATE OTHERS

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“We have to accept human
behavior the way it is, not the way
we would wish it to be.”
― Donald A. Norman, The Design of Everyday Things

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HTTPS://YOUTU.BE/UNHPH8TEAXM

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6. BE A SUPERHERO ON
THE SIDE

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“Ethics can’t be a side hustle.”
—Mike Monteiro
HTTPS://PREVIEW.TINYURL.COM/LBHAEJJ

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THINGS TO DO
THIS IS JUST A START.
• CODE FOR AMERICA (DC AND NOVA CHAPTERS)
• DESIGN AN APP
• VOLUNTEER FOR LOCAL CONFERENCES AND EVENTS
• FIND A PROJECT
• OFFER YOUR SUPPORT TO AN ORGANIZATION

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HTTPS://BRIGADE.CODEFORAMERICA.ORG

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HTTPS://APPOLITION.US

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HTTPS://WWW.AIGA.ORG/DESIGNFORGOOD-GET-INVOLVED
HTTPS://WWW.MEETUP.COM/DESIGN-THINKING-DC

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HTTPS://WWW.TAPROOTPLUS.ORG

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MEASURE SUCCESS
HTTPS://FLIC.KR/P/GMWS

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7. SET MEASURABLE GOALS

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WORLD IA DAY 2018
WORK OUT THREE
TIMES A WEEK
BE HEALTHIER

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VOLUNTEER AT A
LOCAL UX EVENT
EVERY THREE
MONTHS
GIVE BACK TO THE
COMMUNITY

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WORLD IA DAY 2018
TUTOR KIDS IN
[WRITING/DESIGN/
CODE] AT THE LOCAL
ELEMENTARY
SCHOOL ON SUNDAY
EVENINGS
MAKE THE WORLD A
BETTER PLACE

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YOUR TURN

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EXERCISE
1.I DO UX WORK BECAUSE ______.
2.SET UP TO THREE SPECIFIC, MEASURABLE GOALS BASED ON THIS TALK

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THANK YOU.
QUESTIONS?
LISA@LISAGOLDBERG.INFO | @LISAGDC