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Web 2.0 and Social Media

Web 2.0 and Social Media - with inputs from Marta Kagan, based on her presentation What the F*** is Social Media.

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Web 2.0 and Social Media

  1. 1. 7/25/2010<br />© Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro<br />1<br />www.gapingvoid.com<br />
  2. 2. What’s<br />Your <br />Dream?<br />2<br />www.germwork.net<br />
  3. 3. 3<br />Web 1.0 <br />The web as you knew it<br />
  4. 4. 4<br />Anonymity<br />Publishing<br />Personal Websites<br />Page Views<br />Directories(taxonomy)*<br />CMS<br />Domain Name Speculation<br />Giving and Receiving<br />
  5. 5. 5<br />sharing<br />Pay per Click<br />WIKI<br />SEO<br />Podcasting<br />Folksonomy<br />rss<br />design<br />Video<br />Ajax<br />WEB 2.0<br />Blogs<br />CSS<br />Social Media<br />SEM<br />Usability<br />XML<br />PARTICIPATION<br />Audio<br />The Long Tail<br />Joy of Use<br />
  6. 6. 6<br />
  7. 7. 7<br />It says....<br />“ Web 2.0 is a massive social experiment<br />This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person.<br />It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ”<br />Where have you been…???<br />
  8. 8. 8<br />
  9. 9. 9<br />What’s Social Media?<br />
  10. 10. SOCIAL MEDIA <br />IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.http://www.wikipedia.org<br />
  11. 11. “Social media <br />is people having conversations online.”<br />
  12. 12. The conversations are powered by…<br /><ul><li> Blogs
  13. 13. Micro Blogs
  14. 14. Online Chat
  15. 15. RSS
  16. 16. Widgets
  17. 17. Social Networks
  18. 18. Social Bookmarks
  19. 19. Message Boards
  20. 20. Podcasts
  21. 21. Video Sharing Sites
  22. 22. Photo Sharing Sites
  23. 23. Virtual Worlds
  24. 24. Wikis</li></ul>(…just to name a few)<br />
  25. 25. But Why Should I Care..?<br />13<br />
  26. 26. Reason #1<br />SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST SITES.<br />TIME, OCTOBER 13, 2007<br />
  27. 27. Almost 4,000,000articles<br />
  28. 28. >100,000,000 videos<br />(65,000 new videos/day)<br />
  29. 29. 200,000,000<br />blogs<br />
  30. 30. 1.5 million <br /> residents<br />
  31. 31. 73% <br />of active online users have read a blog<br />Source: Universal McCann Comparative Study on Social Media Trends April 2008<br />
  32. 32. 45% have started their own blog<br />
  33. 33. 39% <br />subscribe to an RSS feed<br />
  34. 34. 57% <br />Have joined a social network<br />
  35. 35. 55% have uploaded photos<br />
  36. 36. 83% <br />have watched video clips<br />
  37. 37. The Fact is<br /> “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”<br /> IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 <br />
  38. 38. Web 2.0 is not a fad<br />IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.<br />
  39. 39. The old communication model was a monologue.<br />
  40. 40.
  41. 41. Only 18% of <br />TV ad campaigns generate positive ROI<br />
  42. 42. 90% of people who can skip TV ads, do.<br />
  43. 43. The average person is exposed to<br />3000<br /> advertising messages/day<br />
  44. 44. 14%<br />ONLY<br /> OF PEOPLE TRUST ADVERTISEMENTS.<br />
  45. 45. Reason #2<br />78%<br />OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.<br /> NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007<br />
  46. 46. Obvious, Isn’t it?<br />14%<br />78%<br />
  47. 47. The new communication modelis a dialogue.<br />
  48. 48. Which means it’s….<br />Which makes it<br />TRANSPARENT<br />INCLUSIVE<br />AUTHENTIC<br />VIBRANT<br />CONSUMER-DRIVEN<br />
  49. 49. “Content is the new democracy and we the people, are ensuring that our voices are heard.”<br />Brian Solis, “The Social Media Manifesto”<br />
  50. 50. Reason #3<br />PEOPLE ARE TALKING ABOUT YOUR BRAND. <br />RIGHT NOW.<br />
  51. 51. 34%<br /> post opinions about products & brands on their blog<br />
  52. 52. 36% think more positively about companies that have blogs <br />
  53. 53. 32%<br /> trust bloggers’ opinions on products & services <br />
  54. 54. Welcome to the future.<br />SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008<br />
  55. 55. Tomorrow’s consumers are today’s “digital natives.”<br />
  56. 56. By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers. <br />
  57. 57. We already wield $350 BILLION/year in direct spending power.<br />
  58. 58. MILLENIALS SPEND >16 HOURS/WEEK ONLINE.<br />
  59. 59. 96% OF THEM HAVE JOINED A SOCIAL NETWORK.<br />
  60. 60. They have an average of <br />53 online friends.<br />
  61. 61. AND WE DON’T CARE ABOUT AN AD. <br />WE CARE WHAT THEIR FRIENDS THINK.<br />
  62. 62. Want to board the 2.0 wagon?<br />Translation:<br />Climb on!<br />
  63. 63. A.<br />Listen.<br />
  64. 64. Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
  65. 65. Messages are not conversations.<br />
  66. 66. B.<br />Participate.<br />
  67. 67. social >media<br />Hint: Share some stuff.<br />
  68. 68. IT’S A DIALOGUE, NOT A MONOLOGUE.<br /> Me, too! And isn’t the bartender just dreamy?<br />I absolutely ADORE the food at that restaurant!<br />
  69. 69. C.<br />Relinquish<br />control.<br />
  70. 70. THE GOAL IS TO:ENABLE<br /> INSPIRE<br /> INFLUENCE<br /> &…<br />
  71. 71. D.<br />Engage!<br />
  72. 72. WARNING!!<br /> “Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”<br />OPEN<br />HONEST<br />AUTHENTIC<br />DIALOGUE<br />
  73. 73. 61<br />The End*<br />*Not quite.<br />
  74. 74. Conceptualized and created<br />by: <br />www.effectworks.com<br />

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