http://www.time.com/time/business/article/0,8599,1678586,00.html?xid=newsletter-weeklyafter other social networks, the most clicked-on category of sites was search engines, with 11.6% of all downstream visits. Web-based e-mail services were next with 8.5%. Blogs came in third in popularity at 6.1%, claiming more than four times the number of visits to traditional news sites, which logged 1.5% of downstream visits.Perhaps a more interesting — and more accurate — way to figure out where college students are going online is to assess which of the 172 web categories tracked by Hitwise get the most hits from 18- to 24-year-olds. Here's a shocker: Porn is not No. 1. Currently, for web users over the age of 25, Adult Entertainment still ranks high in popularity, coming in second, after search engines. Not so for 18- to 24-year-olds, for whom social networks rank first, followed by search engines, then web-based e-mail — with porn sites lagging behind in fourth. I
Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference Web sites, attracting at least 684 million visitors yearly by 2008. There are more than 75,000 active contributors working on more than 10,000,000 articles in more than 250 languages.
Universal McCann Comparative Study on Social Media Trends April 2008http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
Inc.com in 2005: “On average, Americans are subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed in a Yankelovich Partners study said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.” http://www.inc.com/magazine/20050801/future-of-advertising.html
Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth."
, and all are considered real friends despite not having met many in person. A decade ago, this demographic may have only frequently communicated with 5-10 good friends at their school and have infrequent communication with fellow classmates. Now, new technologies like social networks, Xbox live, twitter and IM make it easier to stay in closer communication with more people, including friends across the country and world made online. 2007 global study from MTv, Nickelodeon and Microsoft
Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth.”Source: Why Gen Y Is Going to Change the Web – ReadWriteWeb http://www.readwriteweb.com/archives/why_gen_y_is_going_to_change_the_web.php
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Participate as a contributor and not a marketer.
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
Create a playground for your target audience – then get out of their way…
7<br />It says....<br />“ Web 2.0 is a massive social experiment<br />This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person.<br />It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ”<br />Where have you been…???<br />
SOCIAL MEDIA <br />IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.http://www.wikipedia.org<br />
“Social media <br />is people having conversations online.”<br />
The conversations are powered by…<br /><ul><li> Blogs
The Fact is<br /> “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”<br /> IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 <br />
Web 2.0 is not a fad<br />IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.<br />
The old communication model was a monologue.<br />