1. Roughly 80% of hiring managers use social media to screen candidates and 70% have rejected candidates based on their online profiles. 2. People now see themselves as brands and have rising self-importance, changing how they use social media. Online reputations demand constant attention as the reputation economy grows. 3. The document provides tips for using social media to find jobs, including engaging with industry groups, following leaders, having privacy settings, and avoiding complaints or controversies online that could damage one's reputation with a single post.

1. How To Leverage Social
Media To Get A Job

2. Table Of Contents
1 Social Media Landscape
2 Tips And Tricks
3 What Not To Do

3. Social Media Today

4. The Truth About Hiring
Ø Roughly 80% of hiring managers used a
candidates online reputation to help
decide who to hire
Ø Approximately 70% of hiring managers
had not hired an employee due to
something they found on their social
media pages
(4)
(4)

5. Changing Times
Peoples view on their own self
importance has risen as quickly as
obesity since 1980, which changes
the way people use social media (1)

6. What to know
Today
everyone is
their own
brand
Online
reputations
need
constant
attention
The
reputation
economy is
here
1. 2. 3.
(3)
(3)
(4)

7. Tips And Tricks

8. Engagement
Join relevant
industry groups
Expand your online
network (7)

9. Other Platforms
The number of likes,
followers, or
connections is not
important. Instead,
focus on quality
content that is also
professional. (8)

10. Make A Social Media Plan
Ideal Job
Connect or follow
industry leaders and
top companies
Leverage
information to know
what companies are
looking for
(8)

11. Privacy
1. Make your Facebook and Instagram
as private and secure as possible
using the settings
2. Use Linkedin and Twitter for your
open and public information (9)

12. Don’t Do This…

13. 3 Things To Avoid
Don’t
complain
about your
colleagues
online
1.
(10)

14. 3 Things To Avoid
Avoid
venting or
going on a
rant while
online
2.
(10)

15. 3 Things To Avoid
Stay away
from
controversial
conversations
3.
(10)

16. Top Reasons HR
Professionals Do Not Hire
Someone?
Inappropriate drug or
alcohol related content
online
(11)

17. Things To Keep In Mind

18. 1 post can damage your
entire reputation (5)

19. Online reputations must
be kept up through
consistent use
(6)

20. “What happens in Vegas
stays on Facebook”
Finally…

21. Works Cited
1. Our Dangerous Obsession with External Recognition. Harvard Business Review. Daniel Gulati.
2013.
2. The New Resume. Proquest. Rachel Silverman & Lauren Weber. 2013.
3. The Brand Called You. Fast Company. Tom Peters. 1997.
4. The Reputation Economy Is Coming – Are You Prepared. Forbes. Dan Schawbel. 2011.
5. How One Stupid Tweet Blew Up Justine Sacco’s Life. The New York Times. Jon Ronson. 2015.
6. It’s Not A Job Search, It’s A Permanent Campaign. Harvard Business Review. Dorie Clark. 2012.
7. 7 Ways To Use Social Media To Land A Job. Forbes.
8. Top 10 Tips: Using Social Media To Find Work. The Guardian. Allison White. 2012.
9. Keeping Your Social Media Profiles Private. CNBC. 2014.
10. 7 Things Young Professionals Should Never Do On Social Media. Harpers Bazaar. Lauren Fisher.
2015.
11. Social Media, Hiring, And Your Private Club. Club Payroll. Tom Howard. 2009.
12. All Photos Sourced from Flickr using the Creative Commons Filter.