This document summarizes the social media and digital capabilities of MSLGROUP. In 3 sentences: MSLGROUP has over 650 digital experts around the globe who can leverage opportunities and partner to influence the right people with the right message at the right time to ignite action and positive impact. They are data-driven, go deep with insights, and ensure stories are heard by the right people and shared. MSLGROUP prides itself on being local and nimble yet able to scale globally with a connected network and expertise across emerging platforms, communities, content, and crisis management.
Stewart Townsend, Datasift 'Know your customer - Stop listening'Anna-Marie Taylor
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
Stewart Townsend, Datasift 'Know your customer - Stop listening'Anna-Marie Taylor
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
Social Media Yesterday, Today & Tomorrow delivered by Keith Parnell to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
Business Revolutionaries: Digital Transformation KeynoteGreg Verdino
Greg Verdino is a leading keynote speaker on the topic of the digital transformation of business. These slides accompanied his keynote address at the 2016 CEGOC Business Transformation Summit (Lisbon, Portugal).
Proving that $1M in revenue doesn't always translate to 1M followers, The Social CEO Report shares the surprising social habits of Fortune 500 CEOs. See which Fortune 500 CEOs are the most social media savvy?
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Greg Verdino
Opening keynote at Quick Base EMPOWER 2018, delivered on June 5, 2018 in Austin, TX. This version of my keynote focuses on exponential change, its effects on business, how companies grapple with disruption, take control of their own digital transformation, and ultimately catch up to the expectations of the people they serve and support.
Michelle Hutton Presentation at Mumbrella CommsConJordanDervish
Michelle Hutton, Managing Director, Global Clients, Edelman presented 'Mind the Gap: Closing the Gap Between What Talent and Employers Think About Mental Health'
Public Affairs in International Operations Course, Skopje, 2014.Info Ops HQ
David talks about Social Media at venues around Europe. If you would like a presentation at your unit, establishment or business please contact nicole@infoopshq.com to find out how we can help.
Shelley Kuipers: What does the future of participation, privacy and trust loo...Better_Ventures
A provocative keynote given at Crowd Dialog on 8 September, 2016, by Shelley Kuipers, CEO and founding partner at Better Ventures, in which she asks the questions; What does the future of participation, privacy and trust look like, and why sometimes the most productive thing you can do is to 'unlearn' everything you know. #participationsignal
PlayScape: The future of mobile publishing: A new day is risingDevGAMM Conference
As the world rapidly shifts toward mobile, the landscape of the industry continues to change. Established publishers are losing power, new ones are being born, and the dynamics between them and the developers are constantly being put to the test. But what does the future of mobile publishing hold? In her lecture, Morann Arad, PlayScape business Development manager, will review, disassemble and restruct the principles of mobile game publishing as they were, as they are today, and as they will be in the future. Come hear her analysis of the future of this constantly changing industry.
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...Melissa Rynn
Artificial Intelligence is set to ‘revolutionise’ workplaces across the UK, bringing $15.7 million to the global economy and replacing up to 30% of jobs. But what does artificial intelligence actually mean to marketers? Just how far will AI impact our daily lives?
A presentation for The Marketing Society Scotland's Trendspotting series, Wire explore the facts and where the opportunity lies. And, while we can't predict everything, why getting ready now is the most important step you can take.
Selling 2.0 The Future of Commerce: Gerd Leonhard at Google ZuerichGerd Leonhard
My presentation at the Google Retail Day 2010, in Zuerich, June 10, 2010. Topics: Data is the new Oil - and what does that mean for Marketing? Always-on, interconnected, mobile users: the future is truly different. From Network to NETWORKED
Social Media Yesterday, Today & Tomorrow delivered by Keith Parnell to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
Business Revolutionaries: Digital Transformation KeynoteGreg Verdino
Greg Verdino is a leading keynote speaker on the topic of the digital transformation of business. These slides accompanied his keynote address at the 2016 CEGOC Business Transformation Summit (Lisbon, Portugal).
Proving that $1M in revenue doesn't always translate to 1M followers, The Social CEO Report shares the surprising social habits of Fortune 500 CEOs. See which Fortune 500 CEOs are the most social media savvy?
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Greg Verdino
Opening keynote at Quick Base EMPOWER 2018, delivered on June 5, 2018 in Austin, TX. This version of my keynote focuses on exponential change, its effects on business, how companies grapple with disruption, take control of their own digital transformation, and ultimately catch up to the expectations of the people they serve and support.
Michelle Hutton Presentation at Mumbrella CommsConJordanDervish
Michelle Hutton, Managing Director, Global Clients, Edelman presented 'Mind the Gap: Closing the Gap Between What Talent and Employers Think About Mental Health'
Public Affairs in International Operations Course, Skopje, 2014.Info Ops HQ
David talks about Social Media at venues around Europe. If you would like a presentation at your unit, establishment or business please contact nicole@infoopshq.com to find out how we can help.
Shelley Kuipers: What does the future of participation, privacy and trust loo...Better_Ventures
A provocative keynote given at Crowd Dialog on 8 September, 2016, by Shelley Kuipers, CEO and founding partner at Better Ventures, in which she asks the questions; What does the future of participation, privacy and trust look like, and why sometimes the most productive thing you can do is to 'unlearn' everything you know. #participationsignal
PlayScape: The future of mobile publishing: A new day is risingDevGAMM Conference
As the world rapidly shifts toward mobile, the landscape of the industry continues to change. Established publishers are losing power, new ones are being born, and the dynamics between them and the developers are constantly being put to the test. But what does the future of mobile publishing hold? In her lecture, Morann Arad, PlayScape business Development manager, will review, disassemble and restruct the principles of mobile game publishing as they were, as they are today, and as they will be in the future. Come hear her analysis of the future of this constantly changing industry.
Artificial Intelligence and The Marketing Industry: The Threat, the Opportuni...Melissa Rynn
Artificial Intelligence is set to ‘revolutionise’ workplaces across the UK, bringing $15.7 million to the global economy and replacing up to 30% of jobs. But what does artificial intelligence actually mean to marketers? Just how far will AI impact our daily lives?
A presentation for The Marketing Society Scotland's Trendspotting series, Wire explore the facts and where the opportunity lies. And, while we can't predict everything, why getting ready now is the most important step you can take.
Selling 2.0 The Future of Commerce: Gerd Leonhard at Google ZuerichGerd Leonhard
My presentation at the Google Retail Day 2010, in Zuerich, June 10, 2010. Topics: Data is the new Oil - and what does that mean for Marketing? Always-on, interconnected, mobile users: the future is truly different. From Network to NETWORKED
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
4. You shouldn’t
pick a fight with
someone who
buys their ink
by the barrel.
Today everyone
has a barrel of
(digital) ink
and a canvas
(the internet).
Mark Twain, 1903
Andrew Macdougall, 2013,
Director, MSLGROUP London
6. rePutatIon risK is now
the biggest risk concern,
due in large measure to the rise of
SocIal MedIa,which enables instantaneous
GLOBAL COMMUNICATIONS
that make it harder for companies
to control how they are perceived
in the marketplace.
Deloitte
Exploring Strategic Risk, 2013
8. thAt waS then… LocAl Issue thIs is nOw…. GloBaL ‘WildfiRe’
303ARTICLES
697 Tweets, reaching
3.1 million people
67 blogs
150 minutes of air time
38 countries
9. But there
a re m o re
opportunities
anD MslGroup soCial meDia anD diGital
Can pArtneR witH you tO LeveraGe Them
11. We are not a separate team, we are on every team.
And a truly connected global digital network.
Annual Regional Summits &
Global Digital Summit @ SXSW
StoryTellerS BloggerS CreatIve dIrectorS DigitAl anAlysts
ConteNt deVelopErs ArtisTs writerS InfluEncer expeRts
Event masterS Media mindS CrisiS speCialistS
straTegistS Video prodUcers reseArcherS And morE
12. inSide The mosT glObal Of alL the glObal pr firmS
100 Offices
22 countries
80 countries,
counting affiliates
Only PR agency with
a global headquarters
outside the US.
1,500 (42%) of our 3,500
employees are in Asia
Largest PR agency
in Asia, EMEA, India
and China
15 Languages
Unlike our competitors, our
business is spread around
the world: 1/3 each in Asia,
Europe and North America
13. we pridE ourSelveS on Being
Local and Nimble, yet Able To scalE
With A greaT GlobaL fooTprint.
IN EVERY REGION, our approach
to social media & digital is grounded
in our core DNA of public relations.
14. our RelAtIonShips
loOk DifFeRent noW
+ Journalists & Celebrities
+ Pro-influencers
+ Power Middle
+ Brand Ambassadors/
Super Fans/Employees
+ Fans and Followers
Journalist
& Celebrities
Pro-
influencers
POWER MIDDLE
Brand Ambassadors/
Super Fans & Employees
Fans and Followers
15. Influence
drives
business…
and stories
drive
influence.
We have infused our
discipline with a deep
understanding of the
emerging technology
ecosystem, incredible
experience engaging
social communities
and an ability to keep
our finger on the
Social & Digital pulse.
buT our mantRa is
Still the saMe.
16. InfLuEnce The rIght PeoplE witH the righT mesSage at
The rIght tiMe. to IgnItE Them To taKe actiOn. thE resUlt –
A posItive ImpAcT On yoUr brAnd aNd rePutatiOn.
OUR MISSION IS SIMPLE
17. thIs spIrit Is drIlled down acrosS
ouR Vast NetwoRk. wiTh diGital
ExperTise IntegRated and At thE reaDy.
grounded in our client’s story
ready to foster advocacy, participation and influence
able to build and protecting reputation
driving engagement every step of the way
one team of
DivErSifIeD
TalenT who Is…
18. We go deep.
Digital paths and consumers engaged in the space
can be targeted a million different ways.
We thrive on insights. Working with our planners
and researchers, we dive deep into every digital
and social platform to uncover the specific data
points about the right consumer that will most
impact the business.
We know your business. And because we do, we’re
able to link these insights back to ensure we’re
laddering back to the strategy at-hand. A
discipline that separates us from the rest.
…
Where others go
wide and shallow –
we go wide and deep.
20. emErginG plAtforM exPertisE
coMmuniTy maNagemenT
miCro cOntenT creAtion
moBile ActivAtion
reaL timE newS rooM
paiD mediA amPlifiCatioN
We Engage
DIFFERENTLY
21. anD we LoveW h e n W e g e T t o T h i n k
moBile firSt.
n o m a t t e r
Where you Live
WhatsApp WeChat KaKaoTalk Line
