What Is Social Media And Why Should I Care

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What is Social Media Today and Why You Should Care. Anybodyy can create a Facebook page but how do you use Social Media to grow your business?

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What Is Social Media And Why Should I Care

  1. 1. WHAT IS SOCIAL MEDIA TODAY?<br />And Why Should I Care?<br />
  2. 2. SOCIAL MEDIA IS GIGANTIC<br />
  3. 3. IT’S CHANGING THE WAY WE INTERACT WITH EVERYTHING AND EVERYONE<br />
  4. 4. There are officially more people on Facebook than the entire population of America and 7%of the entire world is on Facebook.  <br />If Facebook were a country it would be the 3rd largest country. <br />Only China and India are larger. <br />
  5. 5. In 2011 58% of the US will have used the internet at least once today.<br />By 2012 that will be 60%<br />
  6. 6. People spend over 700 billion minutes per month on Facebook<br />
  7. 7. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.<br />
  8. 8. 24 hours of video is uploaded every MINUTE to YouTube<br />
  9. 9. Over 2 billion views per day on YouTube<br />Double the primetime viewing audience of 3 major networks combined<br />
  10. 10. Flicker members are uploading more than 3,000 images per minute.<br />
  11. 11. 95 % of companies use LinkedIn to find and attract employees. <br />
  12. 12. The number of Tweets per day has rocketed to 95 million<br />– an increase of 250 percent over 2010.<br />Charlie holds the Guinness World Record for fastest to reach 1 million followers - 25 Hours.<br />
  13. 13. 114,619<br />588,243<br />Rapper Lil Wayne has broken the Guinness World Record for most Facebook likes on a single post in 24 hours — a record only too recently created and briefly held by Oreo.<br />
  14. 14. U.S. marketers will spend $3.08 billion to advertise on social networking sites this year<br />
  15. 15. SOCIAL MEDIA IS OVER………..<br />
  16. 16. James Franco has bemoaned social networking sites such as Facebook and Twitter, claiming that the fad is "over".<br />Really? We’re taking advice from James Franco?<br />
  17. 17. Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.<br />A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,” many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more”<br />
  18. 18. Procter & Gamble's Old Spice campaign this year raised the bar on TV commercials, creating an unprecedented dialogue with consumers about brands and social media…one for the history books (if they still make them.)<br />Isaiah Mustafa’s invitation to send questions via Twitter, Facebook and other online media outlets – which he promptly answered with 180 web videos shot in a few days – was a game-changer<br />
  19. 19. Soft drink vending machines have not changed in nature for some time now but Pepsi decided to release a new social vending machine recently which allowed users to interact and gift drinks to their friends.<br />
  20. 20. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. <br />
  21. 21. It’s not a fad…..and it’s not going away anytime soon!<br />
  22. 22. "Social media is an invaluable tool for fashion brands and retailers. Whether it's Facebook, Twitter, blogs or branded editorial content, maintaining a dialogue with fans and consumers through authentic and engaging content is paramount in achieving success within the digital realm."<br />Rachel Strugatz, the online editor for Women's Wear Daily. <br />
  23. 23. Social media has produced the most profound changes in communications, news dissemination and social interaction—period.<br />Herb Greenberg CNBC Commentator<br />
  24. 24. "Social media is the new telephone, it is the new e-mail, it is the new TV, and it is the new newspaper," <br />YigitSezgin, Global Director of Sales & Marketing of Rezidor Hotel Group<br />
  25. 25. Product information went live on March 15 for several of Allstate's lines: auto, homeowners, renters, life and more. <br />"Since we don't have a physical product, social helps us interact with customers more often on their terms."<br />
  26. 26. Social Media Is a Game Changer for Business Hiring<br />
  27. 27. A 45-minute line for lunch at a food truck in Washington, DC. What business wouldn`t want this kind of response? Red Hook Lobster Pound DC co-owner Leland Morris attributes his success to two words: social media.<br />
  28. 28. PLAYTIME IS OVER!<br />ITS TIME TO CRAWL OUT FROM UNDER THAT ROCK AND CREATE YOUR STRATEGY<br />
  29. 29. #1. PLAN<br />How does social media align with your overall strategy?<br />
  30. 30. IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..<br />
  31. 31. #2. DO YOUR RESEARCH<br /><ul><li>What are your customers thinking?
  32. 32. What channels are your audience using
  33. 33. How do they engage with each other?
  34. 34. What are your competitors doing ?</li></li></ul><li>#3. DEFINE SUCCESS<br /><ul><li>What does success look like?
  35. 35. Define Key Performance Indicators</li></li></ul><li>“If you can’t measure it’s just a hobby.”<br />Jack Welch<br />
  36. 36. #4. DEFINE YOUR ENGAGEMENT STRATEGY<br />Think Conversation Not Campaign!<br />
  37. 37. #5. MEASURE YOUR PROGRESS<br /><ul><li>Define metrics
  38. 38. Define ROI
  39. 39. Measure, measure, measure</li></li></ul><li>#6. EXECUTE<br />Don’t just stand around! GET BUSY!<br />
  40. 40. REMEMBER THE BASICS<br />
  41. 41. 1. LISTEN<br /><ul><li>Alerts
  42. 42. Monitoring
  43. 43. Social Mentions
  44. 44. RSS
  45. 45. Any Other Tools You Can Get Your Hands On…</li></li></ul><li>Messages are not conversation!<br />
  46. 46. 2. ENGAGE<br />
  47. 47. Give people something to talk about!<br />
  48. 48. 3. MEASURE<br />
  49. 49. Increase In Subscribers<br />
  50. 50. Increased Comments<br />
  51. 51. Increase In Followers<br />
  52. 52. FINALLY…….<br />
  53. 53. NEVER!<br />
  54. 54. NEVER!<br />
  55. 55. EVER!<br />
  56. 56. LIE TO YOUR CUSTOMER<br />
  57. 57. ONE LAST THING………..<br />
  58. 58. DON’T FORGET TO ASK FOR HELP<br />
  59. 59. More than two-thirds of small merchants are using social media to market their business.<br />At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge.<br />MerchantCircle Press Releases<br />
  60. 60. An experienced social media marketing consultant has the advantage of thinking about social media 24/7 — with multiple clients, they’re also sharing the cost of staying ahead of the curve. <br />They not only know what works, but they also have the luxury of experimenting and trying new things with different clients. <br />Mashable<br />
  61. 61. Effective social media takes time. <br />You’ve got a business to run and that’s been taking up all of your time. Do you really have time to commit to a social media campaign? <br />
  62. 62. While simple in concept…….<br />There’s more to social media than meets the eye.<br />
  63. 63. Do you really have the….<br />time<br />energy<br />resources<br />skills<br />to go it alone?<br />
  64. 64. We may not be super hero's<br />But we can give you a hand with your Social Media efforts.<br />
  65. 65. THANK YOU FOR YOUR TIME<br /> kevin@yoursocialmediacompany.com<br />facebook.com/yoursocialmediacompany<br />twitter.com/ursocialmediaco<br />youtube.com/yoursocialmediacom<br />Kgorsline<br /> 843.732.0234<br /> 781.357.7697<br />

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