This document discusses beacons, which are Bluetooth devices that broadcast signals to nearby smartphones and other devices. It provides background on beacons, including that Apple introduced iBeacons in 2013. It then lists some of the key benefits of beacons such as helping with customer insights and automating purchases. Examples are given of industries that use beacons, including retail, hospitality, education and healthcare. It also discusses who owns beacon technology and some of the problems with beacons like lack of precision and technical limitations.

1. BACON≠
BEACON
A Zine About Beacons
#what it is
#history and background
#benefits
#example
#who owns
#problems
2017--

2. A beacon is an
intentionally
conspicuous
device designed
to attract
attention to a
specific location

3. The first Beacon is iBeacon.
iBeacon is a protocol
developed by Apple and
introduced at the Apple
Worldwide Developers
Conference in 2013
HISTORY &
BACKGROUND
a class of Bluetooth low
energy (BLE) devices that
broadcast their identifier
to nearby portable
electronic devices. The
technology enables
smartphones, tablets and
other devices to perform
actions when in close
proximity to an iBeacon.

4. BEACONS ARE
PLATFORM
INDEPENDENT
BEACON
ARE NOT
INTERNET
CONNECTED
BEACONS DO
NOT STEAL
YOUR DATA
BEACONS ARE
PRETTY OKAY AT
DETERMINING
DISTANCE
BEACONS CAN
REALLY HELP YOU
WITH CUSTOMER
INSIGHTS
HELP
AUTOMATE
BUYING
1#
2#
4#
5#
6#3#
-BEN
EFF
ITS-

5. EXAMPLES
Retail industry
Hospitality
Industry
Tourism
and tourist
attractions (i.e.
Museums)
Education
Industry
Healthcare
Entertainment
industry

6. WHO
OWNS
A
BEACON
#
#
Apple, Google and
a growing list of
manufacturers
As beacon manufacturer Kontakt has
pointed out, Apple isn’t the only game
in town when it comes to beacon
technology. And in point of fact,
Apple doesn’t actually make beacons;
rather, it has developed the iBeacon
standard around which beacons can
be built. (Google has its own beacon
standard, Eddystone.) There are a
number of players in the beacon
manufacturing space — not only
Kontakt, but also BlueSense, Gelo,
Estimote and others. Check out this
list published earlier this year, and
expect it to grow as more and more
companies look to take advantage of
opportunities in this space.

7. -PRO
BLE
MS-
INSTALLED
APPS
TRUST
1#
3#
No
CENTRALIZED
SYSTEM
TECHNICAL
LIMITATIONS
LACK
OF
PRECISION
DEVICE
TICKING
PROBLEM
4#
5#
5#
6#
UPGRADED
HANDSETS
2#

8. CONCLUSION
CONCLUSION
Beacon is evolving and
are poised to contribute
heavily to the marketing
landscape. The above
mentioned issues should
not deter you from
adding beacons into your
marketing mix. When TV
was introduced for the first
time, people discarded the
idea thinking, why would
anyone want to sit down
for long hours in front of a
screen, when he can pick
up a radio and take a walk.

9. BEACON
ZINE
XIAOXIAO
2017